Jon Ruiz Email & Phone Number

Miami, Florida, Us

Miami, Florida, Us

San Francisco, Ca, Us

• Enacted to perform various roles, from individual contributor projects to creatively and artistically directing omni-channel projects, campaigns, events, and brand activations, working closely and collaboratively with cross functional and agency partners.• Represented c-suite business owners in creating and fostering creative programs around the organization. I lead freelancers and agencies in creating digital and physical assets from ideation to completion to provide world-class creative targeted at B2B technology buyers and developers• Operaltionalized Fastly’s core brand by creating libraries allowing for the delivery of 250+ more projects from 2020-2022• Decreased the average cost per project from $2,186 in Q1 2021 to $348 in Q2 2022 by hiring and managing outside design support• Honed scalability practices by leveraging new technologies within Figma to increase Fastly’s overall Marketing template catalog by 500% between Aug. 21 - Aug 22 meeting company and executive’s OKR goals.

Austin, Texas, Us

• Co-lead company rebrand with c-suite leaders in order to equip the business with a strong B2B visual ID and go-to-market story• Introduced a culture of design by bringing stakeholders into the creative process enabling for stronger cross-functional collaboration, creating collaborative programs allowing for designers and content creators to work seamlessly, asynchronously. • Enhanced social media engagement by 150% by creating video templates allowing for quicker production and a steadier drumbeat and voice for our audience to connect with• Empowered business stakeholders by providing best-in-class reusable assets managed in Highspot using engagement data to prioritize updates on performance

San Francisco, California, Us

Castlight Health, (via Jiff, Inc. acquisition)• Creative directed in-app customer experiential design aligning micro animations, sounds, and UI to Jiff & Castlight's core brand• Facilitate and drive the overall aesthetic-to-delivery behind each campaign launch, and ensuring the proper delivery behind all designs assets to front and back-end engineering teams and all digital and print marketing materials• Co-lead the Castlight rebrand post-acquisition with c-suite leaders, directors, and Sr. managers encouraging and focusing leaders to understand business impacts against visual ID.• Partnered directly with Enterprise customers (Johnson&Johnson, Uber, Disney, Samsung, FedEx et al.) to evaluate their needs & design their unique internal wellness program: branding & logo design, visual design for their custom health benefits app, custom-designed in-app games, + print & digital marketing campaigns to promote the programs to employees.• Collaborated cross-functionally with engineers, product designers, & CSMs to execute deliverables on schedule & provide QA support for all in-app designs.• Organized & improved the design team’s processes. Started a Trello training program for new employees. Mentored junior designers.

Mountain View, Ca, Us

Castlight Health, (via Jiff, Inc. acquisition)• Creative directed in-app customer experiential design aligning micro animations, sounds, and UI to Jiff & Castlight's core brand• Facilitate and drive the overall aesthetic-to-delivery behind each campaign launch, and ensuring the proper delivery behind all designs assets to front and back-end engineering teams and all digital and print marketing materials• Co-lead the Castlight rebrand post-acquisition with c-suite leaders, directors, and Sr. managers encouraging and focusing leaders to understand business impacts against visual ID.• Partnered directly with Enterprise customers (Johnson&Johnson, Uber, Disney, Samsung, FedEx et al.) to evaluate their needs & design their unique internal wellness program: branding & logo design, visual design for their custom health benefits app, custom-designed in-app games, + print & digital marketing campaigns to promote the programs to employees.• Collaborated cross-functionally with engineers, product designers, & CSMs to execute deliverables on schedule & provide QA support for all in-app designs.• Organized & improved the design team’s processes. Started a Trello training program for new employees. Mentored junior designers.

New York, Ny, Us

• Responsible for creating objective lessons in order to teach and decipher the creative process. • High level focus on teaching the ideation process behind creating strategic and successful brand aesthetics, style guides, wire frames, typography and typographic studies, color, contrast, and mood, and brand systems.

New York, Ny, Us

As a DiR, I am responsible to craft remarkable and impactful learning experiences, creating positive, innovative, and supportive environments that yield lasting outcomes for students enrolled in Visual Design related courses with General Assembly [GA].

San Francisco, Ca, Us

• Supported multiple in-house teams (corporate marketing, field marketing, product dev & product design, and biz dev.)• Delivered creative concepts and useable assets applied toward marketing events, environmental presence [printed collateral, billboards, and large scale trade-show signage] as well as web and responsive web design, and social media presence/messaging. • Conceptualized and delivered visually interesting concepts for various social media campaigns

Implemented strong and focused design rhetoric while delivering useful feedback on user experience and interfaces for clients spanning enterprise software to mobile and web apps. I was able to provide freelance consulting and design for clients offering top-notch, pixel perfect design, while understanding the needs of the end user.• UI Design & Strategy • Conceptualized designs based on new or existing brand• Design personalities for products by choosing type faces, colors schematics, icons, photos, charts, and buttons• Design for integrations across web/mobile• Conveyed high level of user-centered design and branding practices• Social Media campaigns including creating copy, content skinning web apps [twitter, facebook, google+, etc.]• Enterprise software design with collaboration between UX experts/developers/engineers• Brought a professional voice to clients while interpreting ideas and selling concepts, in turn producing usable assets and experiences.

Hamilton, Nj, Us

• Worked on large scale launches with B2B brands such as Tracfone, Dessault Systems, BlackBerry, and Intel. • Leading contributor in building a 7,000 piece icon library for 3D engineering software• Custom icon design and leading sketch artist for production team• 3D modeling of manufactured products for icon styling• Pixel perfect designs• Software UI overhaul and re-branding• UI/UX Design based off wireframe • Created approved design comps and solutions to skin 130+ page wireframe for e-commerce site for Tracfone • Supported East and West coast projects remotely • Pertinent team player with strong leadership skills• Concise design rhetoric, tight skill set, adaptable.

San Francisco, Ca, Us

• Aide in keeping app position at 17 in iTunes and retained 44K monthly users• Concentration of application developmental efforts aiming towards building and selling multi-functional APIs• Implement and design UI/UX for team of engineers• Identify business expansion opportunities with clients and work closely with the Director and Client Services on proposals and presentations

Glenview, Illinois, Us

• Explored and designed brand identities for direct to consumer tobacco products• Brought forth customized ideas and worked independently on new product launches with minimal direction• Collaborated with production teams to authenticate existing artwork archive of over 20k files• Creatively solved design challenges around strict FDA constraints and restrictions while adhering to strong brand aesthetic requirements• Exhibited attention to detail when writing, reviewing, and revising copy materials, scan codes, and non-negotiables• Maintained personal production-side client relationships• Efficiently worked on multiple projects in fast paced environment with sensitive deadlines• Oversaw gang-run printing processes in excess of $300K budgets• Presented conceptual ideas, visual explanations, and project expectations to team of Senior Designers, VP’s, and over-seas production team

I worked with Steven Kay, President, to help establish brand presence for his restaurants. As a jr. designer, I was able to provide him with identities for two restaurant concepts in two college towns, Orlando and Gainesville.

Lake Buena Vista, Florida, Us

• Reached Platinum selling status 3 quarters in a row.• Promoted and sold Disney vacation packages to prospective customers, achieving consistent monthly sales targets.• Provided exceptional customer service by actively listening to customers' needs, addressing inquiries, and offering personalized vacation recommendations.• Developed a deep understanding of Disney vacation products, including resorts, theme park tickets, dining plans, and special events, to effectively educate and guide customers in their decision-making process.• Utilized persuasive sales techniques to overcome objections and close sales, resulting in a high conversion rate and increased revenue.

Orlando, Fl, Us

Interdisciplinary work in Art History, Fine Arts, Graphic Design, and Marketing.