B2B sales of restoration services (water, fire, storm) to commercial and residential clients. Commercial accounts included municipal facilities (schools, churches, park districts), government properties, industrial buildings and retail centers. Residential clients included multi-unit apartments/condominiums and single-family homes.

Great Lakes Snacks is a leading multi-state distributor of consumable products including Dot’s Homestyle Pretzels, Steep & Brew Coffees, and Great Lakes Potato ChipsLed a multi-state strategic growth plan focused on client acquisition, customer retention, new products, production extensions, consultative selling, marketing, and distributionOversaw a team of 18 individuals with an unwavering focus on market research and analysis, customer service, profitability, and operational efficiencies Local and regional client acquisition included Jewel Osco, Target, Walmart, Stater Brothers (California), Strack & Van Til groceries, and Mariano’sJoined the startup company in November 2019 as employee #3. Oversaw growth from $400,000 to $9 million in 20 months

Sky Zone pioneered the indoor trampoline and family entertainment centers concept with more than 180 franchised and company-owned facilities (domestic and international). Developed and aligned national, regional, and local marketing strategies to drive sales, profitability, brand awareness and customer loyalty. Led a blended team of internal, external, and cross-functional stakeholders including corporate staff, franchisees, crewmembers, and marketing agency partners. Coached franchisees on marketing plans, local promotional tactics and media spending.

Company spokesperson to global audiences, specializing in the areas of Corporate Sustainability and Crisis ManagementPositioned the brand to global media for events and campaigns including the Olympics, annual Shareholder meetings, quarterly earnings updates, and social media platform launches Pitched and secured media coverage via networking, industry relationships and contacts, social media, press releases, and web content Responsible for internal communication strategies and tactics for 35,000 restaurants, Home Office employees, and corporate leadership team

Managed strategic cultural alignment across all stakeholders including collaboration among franchisees, corporate staff, restaurant staff, vendor partners, and agency partners Created and launched 5-year, 3-year and 1-year strategy roadmaps focused on profit, sales, transaction growth, and restaurant support for departments including Marketing, Operations, Real Estate, Construction, Finance, and Human Resources Gatekeeper for all communications shared among regional, division, and national offices

Awarded Central Division’s “Marketer of the Year” award, and Global's "Circle of Excellence" award for leadership in $1 beverage strategy development and execution. The strategy, which included the launch of $1 Sweet Tea and $1 Any Size Soft Drink, began in the Indianapolis Region. The strategy was eventually adopted by McDonald's USA and beyond. Led with a team-oriented focus in collaboration with advertising agency partners, franchise owners and corporate stores to develop and execute goals and annual marketing plans Managed a multi-million-dollar annual budget planning process covering public relations, traditional media, digital media, point of sale materials, and grass-roots activation Results included 7 years of positive customer transaction growth for 200 restaurants across 3 Co-Op markets in seven statesEffectively organized and aligned local and national marketing efforts via project management to convert plans into action and drive sales, ROI, customer visits and brand loyalty