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You need to move quickly as a marketing leader to show quick measurable wins... especially in sales. I get the need for measurable results, and can definitely relate as a marketer who has proven results of scaling businesses to and through liquidity events - this includes 10+ years experience scaling as a SaaS CMO who also has run inside sales and partnerships. Your go-to-market strategy matters.Do you relate with any of the following?You're a marketing leader or executive who...► Needs a revenue growth gameplan with quick, measurable wins► Is unsure if your marketing/sales process and software make the right impact on revenue growth► Is looking to light a fire in growing your sales and revenue pipeline fasterAlignment of marketing & sales is critical for sustainable revenue growth - you already know that.At B2B Fusion, we help identify new revenue conversion opportunities by:► Optimizing marketing and sales processes, and supporting systems ► Creating an Account Based revenue approach that unifies sales and marketing processes► Providing CMO-credible reporting and data driven insights to invest money and time where it countsWe’ve helped enterprise clients generate sales ready accounts, optimize business process, and close more revenue.Our team has several years of experience using 6sense, Demandbase, ZoomInfo, TechTarget, HubSpot, Marketo, and Salesforce, with over 100+ Account Based deployments.Interested in chatting? Let's talk and see how we can help you close more revenue.Visit http://b2bfusion.com/ or send me an email at jon.russo@b2bfusiongroup.com.--------------------Who is Jon? 20+ years business to business Marketing and Inside Sales SaaS experience ranging from successful high technology startups to global Fortune 500 companies in Silicon Valley, New York City, and Luxembourg. 3 Exits. Scaled a business 1mm to 50mm, 50mm to 200mm and 500mm to 600mm. Current owner of B2B Fusion.
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Cmo And FounderB2B FusionNashville, Tn, Us -
Cmo & FounderB2B Fusion 2011 - PresentNew York, Ny, UsAt B2B Fusion, we help identify new revenue conversion opportunities by:► Optimizing marketing and sales processes, and supporting systems.► Creating an Account Based revenue approach that unifies sales and marketing processes.► Providing CMO-credible reporting and data driven insights to invest money and time where it counts most.System Expertise: Our team has several years of experience using 6sense, Demandbase, ZoomInfo, HubSpot, Marketo, and Salesforce, with over 100+ Account Based deployments.Process Expertise: Account Based Marketing, Marketing Attribution, Email Deliverability, Lead Generation, Inside Sales, Marketing, Sales.Current and past clients include companies in the following industries: high-tech, SaaS, healthcare and Financial services. http://b2bfusion.com/ -
Advisory Board MemberConnecticut Center For Entrepreneurship And Innovation (Ccei) Aug 2023 - PresentHartford, Ct, Us -
Board Member - 501 (C) Non ProfitThe Growth Ops Community 2013 - 2021Los Gatos, Ca, UsMarketing Operations Cross Company Alliance (MOCCA) is the leading non-profit professional association dedicated to operational excellence in digital marketing. With 5600+ members representing over 2900 companies, members are leaders of Marketing Operations, Marketing Technology, Data Analytics, Digital Online Marketing, Demand Generation, and Lead Generation. B2B enterprise board members include Intel, Adobe, SAP, SiriusDecisions, IDC & others. As a board member, I currently represent/run the chapter events & sponsorship.Sample event speakers:► SAP CMO► ChiefMarTech - Scott Brinker► Chief Digital Evangelist, Salesforce.com -
Svp, Marketing, Executive Committee Member (Acq. By Validity)Return Path 2009 - 2011Boston, Massachusetts, UsPrivate $40M SaaS digital marketing company company that provided solutions to get legitimate email into the inbox and keep spam email out - at the nexus of B2C security, email infrastructure, and mobility. Customers included Schwab, eBay, Twitter, Facebook, LinkedIn, Groupon, Eloqua, Marketo, and Aprimo.• Increased new booking revenue 200% in a year by implementing Eloqua automation platform, setting lead scoring/nurturing processes, establishing first SEO implementation, and leveraging Freemium offer.• Created company’s first marketing dashboard of metric reports for Board of Directors to inform on future direction of marketing return on investments.• Transformed marketing organization from North American support to a global, strategic business partner.Hired, built, and led new team of 25 with $4M budget. Oversaw global demand generation, product marketing, field and channel marketing, inside sales, marketing operations, SEO/SEM, social network relations, retention, and professional services. -
Svp, Product Management And MarketingSes Satellites 2006 - 2008Betzdorf, Luxembourg, LuLuxembourg headquartered, public $2.5B secure data and video satellite services company. Focused on media/entertainment, enterprise, network operator, and federal government segments in 160 countries. Customers included FedEx, Ford, NBC, Comcast, AT&T, FBI, and U.S. Department of the Navy.• Increased revenue from $500M to $600M in twenty-four months by initiating company’s first strategic sell through partnership with Cisco and through pricing increases resulting in 4% gross margin impact.• Launched company’s first integrated social media strategy consisting of 1300 customer/member blog, SEO/SEM, landing pages, and Wiki.• Improved sales processing time from 45 business days to 15 through Six Sigma benchmarking and metric monitoring of integrated CRM and SAP leading to $2M accelerated revenue in twelve months.Created go-to-market strategy for North and Latin American regions. Responsible for $500M+ P&L, product management, demand generation, and marketing communication. Built team of 15 with $3M budget. -
Vp, Marketing And Mobility, 16B OfficerIpass Inc. (Nasdaq: Ipas) 2001 - 2006Chicago, Illinois, UsPublic $182M SaaS company that enabled enterprise customers to securely connect to their mission critical applications. Customers included Ford, Oracle, Cisco, Google, DoubleClick, Orange, BT, EDS, and Symantec.• Increased revenue 300% and expanded market share in F500 from 5% to 20% in 4 years through direct marketing campaigns with global partnerships with Intel and Cisco Systems.• Established company’s first customer and partner advisory boards in Hong Kong, Singapore, Japan, Germany, United Kingdom, Sweden and the Americas which shaped company strategy.• Achieved ‘Gartner Leadership Quadrant’ best ranking designation for security solutions over 12 other competitors.• Created Technology Partnership program to further drive revenue to include Aventail, Juniper, Nortel, Cisco, Symantec, McAfee, Checkpoint, Microsoft NAP, Trusted Computing Group (TCG), Trend Micro and Sygate.Led channel strategy, pricing, field marketing, demand generation, strategic alliances, public relations, & marketing communications. Built and hired team of 25 people in 5 countries supporting 150 sales professionals. -
Vp, Data Product Management, Marketing & Business DevelopmentFrontier Communications (Nyse: Fro. Acquired Global Center) 1996 - 2000Dallas, Texas, UsJoined Frontier, a Fortune 500 company with $2.5B in annual revenues, through $180M 1998 acquisition of successful web hosting start up, GlobalCenter (Exodus). Retained by acquiring C.E.O. to lead M&A integration. Hired as employee #40 and led marketing and business development. Built co-marketing partnership with Cisco and IBM. Customers included Google, Yahoo!, and Netscape. -
Telecommunications OfficerUs Army 1989 - 1993Arlington, Virginia, UsInactive Secret Clearance, National Defense Service Medal (Persian Gulf War), Parachutist Badge.
Jon Russo Skills
Jon Russo Education Details
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University Of California, Berkeley, Haas School Of BusinessM.B.A. -
United States Army Schools & CentersComputer Systems Networking And Telecommunications
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University Of ConnecticutFinance
Frequently Asked Questions about Jon Russo
What company does Jon Russo work for?
Jon Russo works for B2b Fusion
What is Jon Russo's role at the current company?
Jon Russo's current role is CMO and Founder.
What is Jon Russo's email address?
Jon Russo's email address is jo****@****oup.com
What is Jon Russo's direct phone number?
Jon Russo's direct phone number is +197396*****
What schools did Jon Russo attend?
Jon Russo attended University Of California, Berkeley, Haas School Of Business, United States Army Schools & Centers, University Of Connecticut.
What skills is Jon Russo known for?
Jon Russo has skills like Saas, Strategy, Lead Generation, Start Ups, Salesforce.com, Crm, Demand Generation, Go To Market Strategy, B2b, Digital Marketing, Marketing, Strategic Partnerships.
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