Research keywords, SERPS, and competitors to develop content editorial calendar. Write and edit all articles, and guides, and optimize outdated website content. Manage relationships with freelance writers, proofreaders, and external search engine optimization firm. Pitch small business media to earn guest blog opportunities, external links, and news mentions.

• Oversee inbound marketing outreach, including email newsletter, case study development, SEO efforts, trade show appearances, blog writing, guest articles, and website content. Conduct website on-page optimization and link acquisition efforts. Manage one full-time employee. • Secure speakers and panelists for on/offsite events that attract new prospects and current clients.• Leverage content creation expertise to develop 50+ case studies, 170+ blogs, 170+ website pages, and 15+ contributed articles.• Generate 150+ client reviews with a 40% increase from Google, Better Business Bureau, Facebook, and Trustpilot by structuring and implementing client outreach strategies. • Secured over 200 customer testimonials/social proof to be used on website pages, social media, and collateral.• Managed website migration to WordPress and oversee initiatives that have resulted in 30% increase in qualified, inbound website leads.• Developed award-winning applications to secure the Illinois Family Business Award and Better Business Bureau Torch Awards in 2018 and Wide Format Rising Star Award in 2020.

Contribute guest blog and develop newsletter content (reaches over 3,000 members), provide strategic planning guidance, responsible for 2016 association email newsletter relaunch, recruit potential sponsors and new members.

• Developed blogs, community partnerships, negotiated print & digital media agreements, wrote contributed articles and attracted new website visitors. Write website events, exhibit descriptions and email newsletter.• Execute Google search marketing and display advertising campaigns; determine key phrases, placements and track for optimal performance. •Plan annual and seasonal marketing budget (print and digital advertising). Negotiate contracts with numerous value-added items such as featured placements and article opportunities while staying within budget.• Develop original content including website event listings, blog postings, exhibit descriptions and programming; write contributed articles on various subjects (ranging 250 – 700 words).• Manage design process with graphics team; obtain media kit specifications, provide layout direction, proof feedback and secure placements prior to deadline (print and digital advertising).• Copyedit eNewsletter, print marketing collateral, rack cards and educational materials while adhering to style guide requirements and standards.• Secure external website links, fix broken links and claim citations on directories including Citysearch and Yelp.

• Spearheaded launch of local start-up directory, introducing concept to market, building relationships with merchants, and securing advertising agreements• Develop marketing partnerships with various local media outlets to barter for advertising space, email blasts and social media mentions on platforms such as Facebook and Twitter• Established external link building campaign to increase online presence and optimize directory on major search engines• Manage production of promotional advertising pages by coordinating photography, collecting marketing materials and writing local business descriptions. Determine meta keywords for each individual directory webpage for search engine optimization purposes• Direct daily operations of organization including training, supervising, and evaluating account representatives, and serve as primary contact to settle conflict disputes associated with agreements brought in by sales team.• Implemented social media outreach via Facebook and Twitter. Maintain daily conversations on these social media platforms, advertising client promotions, events, and contests• Compose local email newsletter blasts and develop press releases to be distributed to members of the local business press• Implement renewal strategy to retain existing client base, including partner rates. Increased client retention from 60% to 75%• Represent organization at various networking events per quarter to promote positive image of company as well as several conferences

• Produced an average of $5,000 in revenue per month, securing over 50 new annual advertising agreements. • Managed over 100 client accounts, maintaining relationships with local merchants, directing collections, conflict resolution as well as customer service efforts.• Coordinated client marketing materials, supervising design, layout, and copy-editing of publication.

• Connected with 25 - 50 prospects per day through cold calls to create interest in joining the Chamber of Commerce.• Represented the organization at Chamber events offsite and onsite.• Closed approximately $5,000 in new Membership business per month.

• Researched national media outlets and selected relevant newsitems for Marlins organization clipping packets• Screened incoming regional and national news media whilesupervising the allocation of credentials on game days• Represented media relations department in press box, assistingwriters with player and statistical information requests• Monitored minor league affiliates to develop daily gamestories highlighting prospects, edited game note files and tracked tracking notable statistical items journalists could use in their articles• Developed and wrote minor league section of postseason guideand edited statistical information and player biographies

• Responsible for aggressive pitching of over 50 companies andorganizations daily• Generated over one hundred leads in two month span, surpassing$15,000 in ticket sales• Assisted in development of 2004 pricing for Boy Scout andLittle League promotional events• Assisted in layout and copy editing of 2004 Group SalesbrochureCreative Services/Media Relations/Operations Intern• Assisted in development and editing of 2003 media guide,researching statistics, photographs, and Charlotte baseball history• Organized Fathers Day and Beach Night promotions, negotiatingover $1,500 in donations• Educated community regarding two American Red Cross BloodDrives• Created and edited content for souvenir program whilenegotiating food donations to feed media covering team

• Developed and cultivated relationships with business and trade journalists for technology public relations firm to generate media coverage for agency clients.• Pitched, prepared and determined logistics for various client United States and European press tours.• Composed press releases, bylined articles & client marketing material.• Direct point of contact for several international client accounts, managing weekly conference calls, recommending strategy and positioning according to market trends.• Maintained media contact lists; researching new editorial opportunities and publications for agency clients.• Pitched and scheduled interviews with targeted editors and journalists for numerous trade shows and conferences.