Recent Clients: RBCx | Intuit | Government of Alberta Arete is a fractional consultancy helping bold organizations create a resilient and design-led future for all by providing service and product design, venture building, and innovation strategy services.I. Deeply understand your customers to better serve them.→ Uncover and articulate unmet needs→ De-risk novel features and initiatives→ Develop insights-based strategies II. Identify new market opportunities to drive growth and revenue.→ Explore evolving customer segments→ Ideate, test, and validate new concepts→ Design value-add products and servicesIII. Develop a growth program to strategically focus your efforts. → Tailored innovation methodology→ Repeatable and scalable processes→ Clear and rigorous governance protocols

Reporting to the SVP of Pension Services & Technology, I led the innovation team of 10+ cross-functional designers and strategists to execute a balanced portfolio of core, incremental, and transformational initiatives focused on optimizing the delivery of services and experiences of today, while exploring opportunities for tomorrow, by:- Leading the discovery, desirability, feasibility, and viability assessment of novel opportunities solving plan members’ current and future unmet needs. - Overseeing pilot share-outs and communication plans to all senior executive management levels while increasing overall innovation literacy by educating the broader organization and providing ongoing team coaching and mentoring.- Building a bespoke innovation framework with comprehensive methodologies, processes, tools, and modern career maps reflecting evolving design disciplines. - Managing internal team operations, including project pipeline resourcing, procurement of new tools, budgets, and team hiring.

Reporting to the VP of Innovation, I supported Canada Life (GWL) in the exploration, identification, and validation of value-add growth opportunities by leading:- Design research, service design, and innovation strategy disciplines across the complete project pipeline ensuring efficiency and accountability.- Generative research activities focused on identifying customers' unmet needs, synthesizing inputs into actionable insights to inform the development of novel products and services, and validating desirability through iterative testing. - Design and facilitation of co-creation and ideation sessions with customers, internal stakeholders, and external partners aligning on goals and metrics.

Humanistic is a strategic innovation consultancy focused on inventing technologies, products, experiences, and interactions that improve people’s lives and make the future worth living in, as co-founder and principal my role consisted of:- Engaging with executives and product teams to identify needs, and review product recommendations, strategic roadmaps, and deliverables. - Leading the production of deliverables (research & insights, system architecture, journey & flow maps, wireframes, mockups, mobile & desktop screens).

Comprehensive physical and digital product design services to startups entering the market, and established organizations releasing new products. Selected clients:- Amulyte is a wearable pendant and mobile app tracking and emergency response system connecting users and caregivers for increased peace of mind. - Ollinfit is a coaching platform consisting of multiple wearable sensors and a smartphone app to offer an alternative to personal trainers.- Dream Payments is a mobile payments solution that enables merchants to accept payments using IOS and Android devices.- Geovin is a Canadian manufacturer of residential furniture. Led the design and development of the 2012 collections. (300+ unique furniture pieces).

Led the complete interior and exterior design development of the fully armoured, ultra-luxurious, and handcrafted SUVs' flagship models: Knight XV and EVADE. - Led design direction to the team of engineers, CAD designers and fabricators overseeing the implementation throughout the fabrication stages.- Introduced new design and prototyping procedures for engineering development by building in-house model-making and rapid prototyping capabilities.- Sourcing 3D printing equipment for design/fit & finish validation as well as establishing the interior design colour/material/finish.