Jon Shaw Email & Phone Number

San Francisco, California, US

Herzogenaurach, Bavaria, DE

• Led a dynamic cross-functional team responsible for orchestrating all-encompassing brand marketing activities for Basketball in North America. This multifaceted role spanned across communications, digital marketing.
• Oversaw comprehensive brand planning, focusing on in-season execution of 360-degree campaigns, while also contributing to the development of long-term and future season strategy.
• Collaborated closely with the sports marketing department to strategically build partnership plans with high-profile organizations such as the NBA, WNBA, NCAA, and sponsored athletes.
• Fostered impactful partnerships with influential figures and brands, including Pharrell, Pusha T, Eric Emanuel, Marvel, Lego, McDonald's, and Disney, injecting fresh energy into the basketball category through.
• Managed the agency portfolio, cultivating robust partnerships and strategically guiding campaigns using consumer insights and channel input to craft iconic creative solutions aligned with comprehensive go-to-market.

Herzogenaurach, Bavaria, DE

• Oversaw all operations of the business unit, effectively acting as the General Manager for adidas Basketball within North America. I led the development of brand strategy, marketing, financial, operational, and.
• Played a pivotal role in the strategic vision and relaunch of adidas Basketball, successfully bridging lifestyle and performance products under a unified brand narrative and strategy.
• Successfully managed the Profit and Loss (P&L), working closely with the internal financial team to ensure strategic alignment, resulting in record-breaking sales and profits in 2021.
• Partnered with Merchandising and Sales teams throughout the entire Go-to-Market (GTM) process, instilling excitement and confidence in execution.
• Fostered close collaboration with the global product creation team to develop a product portfolio that effectively met North American demand across various price points.

Herzogenaurach, Bavaria, DE

• During my time working on adidas Originals I was an integral part of the marketing and brand strategy team during and incredible high-growth period for the brand, contributing to a remarkable 450% increase in revenue.
• Led a cross-functional team in creating multiple award-winning brand campaigns.
• Managed an annual marketing budget exceeding $70M, achieving cost-efficiency targets.
• Crafted seasonal brand strategies and sales tools in close coordination with sales and merchandising teams.
• Revamped planning processes, fostering improved global team communication and enhancing campaign relevance for the US market.

Herzogenaurach, Bavaria, DE

• Managed end-to-end digital marketing campaigns in the US, consistently meeting ROI targets, while expertly leveraging data based insights to balance creative ideation, emerging technologies and consumer needs.
• Oversaw paid media strategy across Digital, Print, OOH and TV
• Developed digital based product launches for multiple collaborations including Yeezy, Pharrell, Pusha T, Eddie Huang, Daniel Arsham & A$AP Rocky
• Led marketing for the development and launch of adidas Confirmed, the industry's first sneaker reservation app, and listed as a co-inventor on the patent. PAT: US2020/0320614A1

Herzogenaurach, Bavaria, DE

• In this role, I crafted a comprehensive social media strategy spanning six diverse sport categories for the company. My responsibilities extended to managing the creative management of adidas.com, with a specific focus.
• Managed a dynamic team of four community managers, fostering community growth and engagement strategies.
• Steered the paid media strategy for social platforms, optimizing ROI and audience reach.
• Directed the creative execution of adidas.com projects in the US, ensuring brand consistency and user engagement.

Stamford, Connecticut, US

-Assisted in the coordination of all aspects of on-site activities including set-up and the engagement of event participants -Provided consultation on sponsorship activation effectiveness and direction.

Eugene, OR, US

−Provided administrative support for large events, special consulting projects and coursework for the top-rated academic institution−Managed a team of students in creating and maintaining the Center’s international CRM database of alumni and sports executives−Facilitated valuable digital communications between the Center and industry leaders