Huashi (Jon) Shi Email & Phone Number

中国 湖北省 武汉

Shenzhen

Sam's Club Flagship on JD-marketing and membership

Garden City, Ny

Hicksville, Ny

• Drafted reports detailing brand perception, marketing effectiveness and advertising opportunities to potential clients.• Identified and initiated a new way to form the prospecting list, leading to increased response rate. • Interpreted raw sentiment data and created meaningful linkage to brands.

Mineola, Ny

• Researched competitors’ marketing strategies in key product and service offerings; prepared comprehensive and detailed reports to provide actionable insights in devising marketing campaigns. • Analyzed online marketing campaign data from social media platforms and MailChimp to provide optimization plans. • Developed strategies to expand LaunchPad LI community with limited resources; devised and executed marketing plans utilizing a full array of social media including Facebook, Foursquare, Twitter and LinkedIn; increased company awareness among entrepreneurial community on Long Island.• Created media contact list and contacted media channels via email and social media for potential media coverage.

Huangshi, China

• Designed promotional packages and participated in media planning and buying process, and subsequently promoted company products to over one million regional residents. • Managed key accounts and demonstrated superior problem solving skills throughout the distribution channels. • Project: Location-based Marketing Campaign Identified potential advertising opportunities by researching on product delivery address data. Led the team of 5 in advertising planning, media selection, and strategy execution.  Achieved over 25% growth in sales during summer season and topped the market share in Huangshi for the first time.

Master Of Business Administration (Mba), Marketing, 3.69

Activities and Societies: Beta Gamma Sigma Kraft Prize for Outstanding Achievement in Marketing Merit Scholarship

Bachelor Of Arts (Ba), Business Administration And Management, General