Responsible for the creation and strategy of all marketing content and material for fintech company specializing in core freight factoring and value-added services; develop and lead strategy and roadmap for reporting and analysis of sales leads.Lead development and implementation of improved marketing and messaging standards, drive content development to spark actions from targeted audiences, champion new nurturing strategies, and marketing analytics; core content includes sales materials, emails campaigns, and web copy.Support utilization of Salesforce CRM, work with SME to ensure infrastructure supports organizations data and reporting needs, work with team to develop improved data collection, report generation, and automation, and contribute to platform enhancements as needed.Develop new sales and marketing reports, outline data and reporting needs for each campaign, document workflow, and craft ad hoc reporting related to leads, turnovers, closed deals, and other information as needed; enabled real time reporting and optimizations to maximize impact of campaigns.Partner with internal cross-functional leadership in development and launch of new marketing programs, lead communications to outline marketing, content, and reporting needs, and present ongoing campaign updates; recognized for bringing transparency to marketing strategy, improved copy, and growing sales; increased marketing qualified leads (MQL) 30% and sales qualified leads (SQL) 20%.

Drive channel marketing improvements and reporting for leader in the pool and wellness equipment business, encompassing brands including Jandy, Polaris, Zodiac, CMP, Cover-Pools, Grand Effects, iAquaLink, and Nature 2; manage $440M loyalty program with over 5,000 builder, service, and retail partners. Commended by leadership for increasing sales and market share, leading project to audit program to identify new areas for growth and strategies to increase membership, outlining improved sales team and dealer communication cadence, and introducing new dealer incentive tiers to capture greater partner participation. Spearhead ongoing program analysis, closely monitor program progress, measure partner activity, incorporate market and competitive research, and leverage findings to recommend short and long-term strategies to increase engagement and purchase amount to senior leadership.Develop and improve core program reporting, track sign-ups and sales growth, program ROI, and impact of strategic initiatives, including product promotions, traditional marketing, and digital marketing. Partner with sales teams to leverage reporting and analysis, create sales and marketing communications for delivery to partners, outline program benefits, advantages, and identify and provide additional product, software, and program trainings; serve as strategic business partner to sales reps and dealers with actionable strategies to grow business.Project managed development and launch of new targeted marketing campaigns, leveraged purchase history and volume for each partner to segment offerings, outlined digital marketing, sales team communication, and overhaul of distribution counter strategy, and standardized new campaigns for quicker ramp up; increased sales of targeted products, secured new clients, and increased dealer program sign-ups.

Lead ongoing data and market analysis for commercial real estate company; analyze large data sets, determine and drive market and financial metrics, improve data gathering and organizing, and work with internal users to apply updates.Commended by leadership for consistently achieving monthly goals, leading team in # of closed sales leads, improving accuracy of market information including market sales data and property information, and building strong relationships with clients.Perform advanced analysis and reporting for escalated inquiries from over 200 brokers, developers, and investors managing over $3B in assets, calculations include commercial real estate rental rates, property usage, lease lengths, and relative impact of market performance; commended by clients for quick request turnaround, levels of accuracy, and actionable insights. Conduct financial, product, market, and operational research to support strategic and business planning for various national commercial real estate markets; synthesize data from multiple sources to develop reporting and improve business insights. Lead enhancements to reporting, continually identify effective metrics and KPIs, lead data analysis to measure market performance, and introduced new reports for market tracking; presented findings to key clients that enabled them to make informed high-impact business decisions.

Brought on to build a corporate strategy departmental function to drive creation of short and long-term strategic growth plans for collection of over 3,200 Jewelry stores.Led teams of internal resources, provided support in marketing and implementation meetings with leaders, and worked with Sourcing, Merchandising, Finance, Marketing, Ecommerce, and Product Development teams to evaluate and improve practices. Created strategies for product launches, service rollouts, and new brand positioning, developed messaging for campaigns, outlined planning, launch, and sustainability phases, and presented comprehensive plans to Executives.Responsible for the development, testing, and launch of marketing strategies, developed project charters and roadmaps, and coordinated internal and external personnel to finalize and launch strategies to shape marketing objectives, customer mindset, and seasonal propositions.Created business reporting, insights, and recommendations to leadership, focused on new product visibility, market updates, competitive intelligence, and business development forecasts; gained better understanding of market conditions to assess business opportunities.Consulted with Executives on potential mergers and acquisitions, evaluated strategic fit, market potential, competitive landscape, and internal capabilities, and delivered final reporting and recommendations; played key role in acquisition of Zales and JamesAllen.com.Led improvements to business development database and project management system in SharePoint, eliminated silo’s that caused mixed messages, implemented new communication processes, and standardized data sharing and collaboration. Worked with Sr. VP of Business Development to create Signet’s 5-year roadmap and strategy, focused on growth areas to increase market share and profits, and outlined mid-market growth, e-commerce, and global expansion; helped usher in new acquisitions, omnichannel focus, and grew market share 5%.

Supported sales and marketing operations by leading competitive intelligence gathering, reporting, and market analysis through market and competitive research; provided strategic, tactical, and actionable recommendations to increase sales and improve company win rate.Launched new market and competitor database, enabled cross-functional divisions to share intelligence previously unreported that improved data-drive decision making and decisive strategic direction.

Spearheaded new corporate marketing strategy; identified key markets, developed new market, product, and integration reporting, as well as led improvements to business development processes. Led updates to customer-facing website, CRM databases, and client communications, refocusing on key individual accounts, and narrowing scope of marketing approach by using less costly methods; reduced spend on monthly customer mailer by 50%.

Oversaw product development activities for large national clothing retailer with five brands; developed strategic plans for future programs, planned and implemented product strategies, maintained quality, and worked alongside team of designer. Analyzed in store and online buying patterns, regularly reviewed key performance indicators (KPI’s), including sales, returns, and discount levels, and forecasted future trends and sales levels to plan product development support global buys in advance.Led new product programs, reviewed pricing and product specifications from multiple suppliers, led sample request process, worked with team of global suppliers to review quality and sales feasibility, selected preferred vendor and product, and negotiated costs and volumes; enabled company to go-live with multiple successful products with favorable margins. Managed marketing operations and strategies, managed SKU’s, ensured all inline items were presented effectively, developed marketing and messaging for each product, and analyzed metrics to improve approach.Guided strategic product marketing programs, utilized marketing and sales metrics to identify effective messaging and visual merchandise, developed complimentary product categories, and trained team on effective cross- and up-selling techniques.Managed team of 5 Product Development Specialists, provided guidance on product development and retail best practices, reviewed progress weekly, provided escalated support for vendor relations and quality assurance, and led regular performance reviews.Member of team that created key branding elements, including Abercrombie moose and Hollister seagull, worked with vendors to understand branding needs, and finalized rollout company wide. Supported graphics development for new company, partnered with team of designers, merchants, and tech designers, provided design and branding input, and presented to CEO for approval.