Jon Lewis Email & Phone Number

Phoenix, Az, Us

In October 2024, I stepped back. After years of running hard, it was time to slow down—to reflect. Breathe. And let my mind wander.I explored ideas that stretched my perspective and fueled my curiosity. Critical topics like theology, compassion, servant leadership, creativity, and the future of not just marketing and advertising, but the American workplace as a whole. Sometimes, the most important work is learning when to stop. To rest. To prepare for what comes next. And I can promise you that what is next is thrilling.

Phoenix, Arizona, Us

Responsible for a comprehensive, performance-driven marketing and advertising strategy that drives revenue across five brands and sixteen programs.• Manage $60 million budget• 50.73% Average Annual Organic Search Session Growth in FY22-23 • 22.07% Average Annual Lead Acquisition Growth through Organic Search in FY22-23 • 46.53% Average Annual Overall Traffic Growth in FY22-23• 4.6 Million + Site Visitors to UTI.edu in FY23• 19.70% Average Annual Overall Lead Acquisition Growth through UTI.edu in FY22-23• Head of full-service internal advertising agency that includes:- Project Management- Technology Stack- Web Development- Conversion Rate Optimization (CRO)- User Experience (UX)- Search Engine Optimization (SEO)- Creative: Graphic Design, Video Production, Copywriting- Brand Strategy- Content Strategy- Paid Search Asset & Landing Page Performance - Social Media• Led reconfiguration of department structure and the shift to hirer performance-driven individuals • Define KPIs and the leading indicators that help predict KPI success• Work directly with senior leadership team (C-Suite) on critical projects• Regularly partner with Admissions, Student Experience, Education, Financial Aid, Legal, and Finance leaders

Phoenix, Arizona, Us

I was recruited to help develop an internal advertising agency, and to implement a comprehensive marketing strategy across all digital marketing platforms: web, blog, social media (Facebook, Instagram, Snapchat, YouTube, Twitter), and email. The objective was to drive increased traffic to our website, while improving total conversions and the conversion rate for both paid and organic traffic.As the Director of Digital Strategy & Engagement, I manage a team of Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) experts, User Experience (UX) and User Interface (UI) designers, content marketers, copywriters, designers, and videographers. I also help manage relationships with Facebook, Google, advertising agencies, and video production companies.CRO testing program first year results (visitor-to-inquiry rate): * 92.44% growth in Organic Search Traffic V2I conversion rate * 50.09% growth in Direct Traffic V2I conversion rateAverage annual growth: * 21.18% in Organic Search Sessions * 112.28% in student leads through website * 128.63% in student starts through website * 123.13% in revenue from Organic Search SessionsOrganic Search Session performance vs. all paid and organic sources: * Went from the 7th ranked annual lead source in year one to the largest source over the last two years * Went from the 4th ranked annual student start source to the largest source over the last two years

Phoenix, Arizona, Us

As the Vice President of Content Marketing, I manage our team of content marketers, copywriters, and content strategists. I also develop content marketing strategies for companies that include Time Warner Cable, The Goodyear Tire & Rubber Company, Goodyear Auto Service Center, GORE-TEX® fabric, Honeywell Aerospace, CVS iSave, TruGreen, Cable ONE, Massage Envy, Fox Restaurant Concepts, and many more.We manage publication on websites and blogs to increase traffic by optimizing for SEO and social sharing. We also manage email campaigns, write eBooks, create SlideShare presentations, and social media properties that include Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, and Vine.

Tempe, Az, Us

As Director of Social Media & Senior Content Marketing Strategist, I created social media strategies for both B2C and B2B companies that include Time Warner Cable, The Goodyear Tire & Rubber Company, Honeywell Aerospace, CVS iSave, Teva, The Goodyear Blimp, Massage Envy, Fox Restaurant Concepts, and Orange Sol. I led a team of copywriters and social media specialists who created content and ran community management on behalf of those companies across platforms that include Facebook, Twitter, YouTube, Instagram, Pinterest, and Google+.

Capitalized on trends in online promotions to increase sales and visibility for novels and comic books that have sold one million copies worldwide.• Developed marketing strategy that resulted in sales exceeding one million units worldwide• Consulted with SONY Online Entertainment• Consulted with The LEGO Group• Led all marketing strategies• Created editorial publishing process • Developed analytics reporting and utilized data to improve performance• Marketing campaigns featured by Publisher’s Weekly

Teamed with core executive team members from Leadership Network Corporation to create an event catering to Fortune 500 Chairmen & CEOs.• Co-founded CEO 100 • Oversaw all communications to potential attendees and sponsors• Created strategy for all sales, marketing and public relations copy (web, sales packets, brochures, press releases, direct mail, email)• Developed and implemented branding strategy• Created corporate business plan with leadership team

Worked directly with the Chairman & CEO to create the most prestigious, invitation-only leadership events in the Restaurant and Convenience & Petroleum industries (Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing Conference).Oversaw all digital marketing and traditional marketing efforts, including web development, email marketing, and the management of all external agencies.• Worked with sales team to generate 14.5% average annual sales growth • Managed $675,000 annual marketing and speaker budget• Managed $3,000,000 annual corporate budget as part of executive leadership team• Oversaw 28% attendee growth in the Outlook Leadership Conference• Oversaw 20% attendee growth in the Restaurant Leadership Conference

• Managed database with over 25,000 contacts• Captured and analyzed statistical data to improve attendee experience at events• Supervised IT team• Coordinated all marketing campaigns• Managed multiple brands• Selected the city and hotel property for each conference with event management team

• Streamlined creative department, reducing costs by over $100,000 annually• Developed content strategy for all web properties• Developed User Experience (UX) for all web properties• Art directed the design of all web properties• Create all content marketing plans• Coordinated all marketing campaigns• Directed creative team • Copywriter for all sales, marketing and public relations copy (web, sales packets, brochures, press releases, post cards, email, letters)• Wrote internal communication to staff• Wrote speeches for CEO

• Managed art team (design, animation and video)• Worked with sales and project managers to determine project budgets• Conducted client meetings• Responsible for the visual representation of the company• Wrote content for websites• Designed corporate identity packages, websites, and other promotional materials

Responsible for company branding, and the design of all projects.

Worked with clients to create corporate identity packages, websites, brochures and other promotional materials. Colorist for animated projects.

Bachelor'S Degree, Broadcast Journalism

B.A., Broadcast Journalism