CMO for Vitargo. https://intl.vitargo.comBringing new life into the Vitargo brand through a new branding strategy, visual identity, marketing strategy and building relationships with top athletes.Our mission is to elevate the world of sports with clean, high-quality products that empower athletes to perform at their best. Vitargo is committed to sustainability, transparency, and excellence in every aspect of our business, ensuring that our customers can trust in the… Show more CMO for Vitargo. https://intl.vitargo.comBringing new life into the Vitargo brand through a new branding strategy, visual identity, marketing strategy and building relationships with top athletes.Our mission is to elevate the world of sports with clean, high-quality products that empower athletes to perform at their best. Vitargo is committed to sustainability, transparency, and excellence in every aspect of our business, ensuring that our customers can trust in the purity, performance, and integrity of our offerings. We believe in fostering a healthier, more responsible sports culture that inspires both athletes and communities to achieve their full potential. Show less

Not just a proud partner, my engagement in Kang is much driven by passion for skiing but the ambition is to create a difference within the ski equipment industry. Being a part of a small ambitious team together with founders I'm contributing with digital strategy, e-com operations, content production, photography and activations together with ambassadors around the globe.

Thèque Marketing was founded in 2017 and is based in Stockholm. After working several years at a leading media agency network and at one of the worlds most powerful fashion brands I decided to start my own brand and company, Thèque Marketing.Please find more information below and via: https://www.theque.se and @thequemarketingConcrete examples of assignments:• Chief marketing officer Vitargo• Marketing and Brand lead (Sports and nutrition)• Head of Growth - Eytys.com… Show more Thèque Marketing was founded in 2017 and is based in Stockholm. After working several years at a leading media agency network and at one of the worlds most powerful fashion brands I decided to start my own brand and company, Thèque Marketing.Please find more information below and via: https://www.theque.se and @thequemarketingConcrete examples of assignments:• Chief marketing officer Vitargo• Marketing and Brand lead (Sports and nutrition)• Head of Growth - Eytys.com (Clothing & apparel)•.Growth Marketing Manager - ASKET.com (Mens Fashion E-commerce company)• Head of Digital marketing - Matsmart.se (FMCG Company, groceries online) • Social Media Strategist - Fintech, Fashion and Hospitality Industry• Built digital marketing & social media foundation for various start-ups• Workshops and Education• Speaker at international marketing eventsServices and partnership within digital marketing, content production, social media and advertising: • How to create sales and interactions from digital marketing• What channels to work with and how to achieve goals• Structuring of marketing activities and efforts• How to produce video for social channels • Content analysis – Insights to create engagement and performance• Content strategy – compelling content that drives resultAdvertising services within digital marketing and e-commerce:• Media strategy and e-commerce efforts• Creative ideas and concepts • Project management • Data, tracking and measurement• Cross channel strategy Show less

Interim head of growth responsibilities: - Scaling existing channels- Improving existing ways of working- Education and up-skilling of team- Content strategies for creatives- Media relationships- Budgeting

Responsibilities within my role has been: strategy, planning and to execution of media investments in order to grow sales, and new awareness and new customers. We’ve managed to achieve year on year growth of +100% in revenue. Significant new customer acquisition and traffic growth YoY especially in Germany, also steady and fast growing pace in Sweden, United Kingdom and rest of Europe. Keys to the success lies in great product offering, fantastic customer service, smart marketing and… Show more Responsibilities within my role has been: strategy, planning and to execution of media investments in order to grow sales, and new awareness and new customers. We’ve managed to achieve year on year growth of +100% in revenue. Significant new customer acquisition and traffic growth YoY especially in Germany, also steady and fast growing pace in Sweden, United Kingdom and rest of Europe. Keys to the success lies in great product offering, fantastic customer service, smart marketing and PR, beautiful communication and a good dose of constant improving.Growth marketing is essentially findings both hacks and ways of improving existing ways of working and find new channels or solutions to gain more traffic, leads or sales from a given source. Following marketing channels are the ones I’ve managed during the assignment: instagram, facebook, affiliate marketing, print, display, OOH, podcast and search. Podcasts as an example can be a great channel and medium to create storytelling around brand values, a product or to inform listeners about how much we over consume clothing. During the time at ASKET I’ve been both researching podcast, operating media contacts, planning meetings, setting strategies for episodes and collaboration all the way to writing briefs for episodes. Show less

Responsibilities:• Building a new multinational media buying strategy setup for H&M• Project management, alignment, communication and media buying for US, UK, Europe and the Nordics• Media strategy, planning and execution of brand awareness & e-commerce campaigns• Setup of digital agency roadmap, goals, follow up’s and collaboration• Creative content development with creative studio, production, social media, planning and online sales department• Technical briefing to IT… Show more Responsibilities:• Building a new multinational media buying strategy setup for H&M• Project management, alignment, communication and media buying for US, UK, Europe and the Nordics• Media strategy, planning and execution of brand awareness & e-commerce campaigns• Setup of digital agency roadmap, goals, follow up’s and collaboration• Creative content development with creative studio, production, social media, planning and online sales department• Technical briefing to IT for implementation of pixels and sdk tracking• New business development - exploration of new channels and advertising solutions. Collaboration with other H&M markets and departments. • Partnership with Facebook, Pinterest, Snapchat and Twitter Show less

Isobar is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era. Isobar is the creative dentsu aegis hub of the nordics.Social media usage is huge in the Nordics. Social media channels are so versatile today and covers many areas of marketing and communication: video, e-commerce, client services, prospecting, client loyalty services and sync with other strong media channels.Content production, strategy, targeting, data… Show more Isobar is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era. Isobar is the creative dentsu aegis hub of the nordics.Social media usage is huge in the Nordics. Social media channels are so versatile today and covers many areas of marketing and communication: video, e-commerce, client services, prospecting, client loyalty services and sync with other strong media channels.Content production, strategy, targeting, data, community management and social media buying needs to be combined to meet today’s business goals. My role is to create a platform and an understanding of and how to use organic social media, content and paid social media. Collaboration, positive mindsets and innovation across the Nordics will take us a long way. Social media 2016 should be compelling, accurate, user centered, helpful and energetic. Show less

Dentsu Aegis Network Sweden consists of Carat, Vizeum, iProspect, Isobar, PS Live, MKTG, Amnet and Posterscope. In my role as head of social I was manager and team lead for a group of digital talents. A large part of my assignment was to set the business goals and strategy for the network within paid social media together with the Dentsu management. Being a leader for a group taught me to be structured, organised and to set clear goals for the group.I planned and… Show more Dentsu Aegis Network Sweden consists of Carat, Vizeum, iProspect, Isobar, PS Live, MKTG, Amnet and Posterscope. In my role as head of social I was manager and team lead for a group of digital talents. A large part of my assignment was to set the business goals and strategy for the network within paid social media together with the Dentsu management. Being a leader for a group taught me to be structured, organised and to set clear goals for the group.I planned and executed social media skill development throughout all dentsu aegis brands and our clients through workshops, weekly meetings and through a clear vision for the network.Strong focus on people, clients, partnership, development and collaboration together with facebook, twitter and linkedin in the Nordics.I was accountable for developing and executing strategies and projects for international and national brands. Several years of experience from clients working in the retail, energy, fashion and travel industry. Strong focus on e-commerce and on clients that demand results. I know how to estimate, buy, optimize, attribute, launch new markets and how evaluate paid social advertising. A few years back some serious changes were needed to be done within Dentsu Aegis. Brands were struggling, clients and people were leaving us. Today is another story. Collaboration, innovation and a great cup of patience has now taken us a long way. I am proud to be a part of those big positive changes. Show less

iProspect is the market leader within performance marketing. SEO, SEM, Analytics, conversion optimization, Paid Social, display advertising are some of the focus areas. Twitter, linkedin, youtube and Facebook advertising provides great results and can achieve many business goals. I was accountable for business area development, external communications, creating the social media offer at iprospect and make paid social media understandable and attractive for our clients.

Working with social media is like re-inventing yourself. There are new solutions and possibilities around the next corner.General illustration of my work: • Business area development for social media advertising within iProspect. • Creating the project ”facetube” – how to combine facebook advertising with youtube advertising.• Starting up Twitter advertising.• Knowledge exchange with international offices.• External presentations and workshops for… Show more Working with social media is like re-inventing yourself. There are new solutions and possibilities around the next corner.General illustration of my work: • Business area development for social media advertising within iProspect. • Creating the project ”facetube” – how to combine facebook advertising with youtube advertising.• Starting up Twitter advertising.• Knowledge exchange with international offices.• External presentations and workshops for customers• Internal education of campaign management, optimization and analysis. Customer based illustration:• Working with both national and international customers.• Responsible of planning & execution strategy of ”new market launches” for a highly expandable mobile payment company.• Helping one of Swedens largest energy companies create engagement, buzz and on campaign basis drive sales. • Increase fashion retailers sales through facebook advertising. • Recommendations for customers – possible mindsets, how to adapts their brand and offers to social media. • Writing copy • Several years of working with different industries, automobile, travel, music, fashion, IT, retailers. Show less

Creating online sales through affiliate marketing for some of Sweden’s largest retailers.Main solutions for the affiliate program: Dynamic product re-targeting, blogs and various websitesA few years back a leading swedish traditional fashion retail company decided to launch their e-commerce site. My job was to set up their affiliate marketing. One year later affiliate marketing was an important and significant part of the total e-commerce sales.Increase of sales were made… Show more Creating online sales through affiliate marketing for some of Sweden’s largest retailers.Main solutions for the affiliate program: Dynamic product re-targeting, blogs and various websitesA few years back a leading swedish traditional fashion retail company decided to launch their e-commerce site. My job was to set up their affiliate marketing. One year later affiliate marketing was an important and significant part of the total e-commerce sales.Increase of sales were made possible through continuosly changing banner material, products, landing pages and thorugh connections with blogs, advertising networks and websites. Responsibilities Contact and creator of relationships with customer, advertisers and blogs. Responsible for technical implementation, banners, tracking of sales, reporting and planning for the next step. Show less