As one of the world’s first full-time YouTube creators, I began building and leading a video team in 2008 – promoting fascinating products to billions of viewers over the course of 12 years. Writing, shooting, and editing thousands of viral videos refined my team's strategy. I call it advertainment. Converting viewers into customers and even passionate fans around the world. That's what I do.In 2023, I launched Likely (in partnership with Experience Fresh marketing agency) with a mission to create commercials that are too good to skip.