Jon Statfeld Email & Phone Number

Orlando, Florida, United States

Modern Home Concepts is a wholesale flooring distributor.

East Coast Florida

Accountable for all east coast residential sales from Key West to the Florida-Georgia border utilizing multiple innovative go-to-market strategies, working with builders, designers, specifiers, and retailers. Responsible for servicing a very diverse customer base that ranges from specialty hard surface dealers to full-service retailers, including job pack buyers and stocking partners with highly unique individual needs. Accountable for maintaining existing business while constantly striving to cultivate new business partners.✔ One of only 5 reps nationwide to have exceeded budget and forecast every month in FY2019.131% to goal YTD FY2019.✔ Opened the Most New Accounts in the East Coast Region, 2018.✔ Achieved the Largest Percentage of Customer Base to Purchase Material, 2018.✔ Acquired the Most Active New Accounts, 2018.✔ Invited to join the company’s Leadership Council for outstanding sales performance.✔ Certified by the NWFA to conduct CEU classes for the wood program for ASID and IDCEC.

South East Florida

Accountable for maintaining existing business in the north half of the territory while, working to re-establish the company in the southern half of the territory in South Florida. Responsible for the day-to-day needs of a diverse account base including retailers and contractors. Responsible for executing company initiatives, manufacturer promotions, product introductions, product training, and spiff programs, while delivering a consistently high level of service to clients.✔ Opened or re-established more than 25 accounts in 12 months.✔ Finished Q3 2017, 131% to budget.✔ Finished Q4 2017, 173% to budget.✔ Qualified for President’s Club Q3 and Q4 FY2018.

Accountable for maintaining existing business and constantly prospecting for new opportunities to create growth. Managed an extremely wide product line encompassing over 40 suppliers in South Florida. ✔ Resurrected more than 50 accounts that had previously stopped doing business with JJ Haines & Company. ✔ Marketed and promoted new product lines and influenced retailers to expand their product offerings. ✔ Installed more than 250 displays in stores in the first year.

Promoted to this position to assume accountability for the Florida and South Georgia markets with emphasis on driving profitability through exemplary leadership and execution of aggressive sales plans. Oversaw daily sales and product promotion to 2000 accounts generating annual revenues in excess of $20MM. Other areas of accountability encompassed strategic leadership/execution, sales/marketing, customer service delivery, product development and launch, market penetration, budgeting, and forecasting. Provided leadership, coaching and training for a culturally diverse staff of eight. ✔ Developed a high-performance team that consistently delivered world class service. Received national recognition for delivering strong results in areas including Operational Excellence, Fiscal Results and Visual Merchandising Programs.✔ Formulated retail sales plans and implemented training programs for store owners and staff to ensure product sell-through. ✔ Successfully launched several new product lines for the company.✔ Worked across diverse, cross functional teams to leverage and share best practices. ✔ Increased profitability in adverse market conditions by streamlining expenses, retaining staff, increasing product penetration in existing accounts, and creating merchandising systems to better meet consumer needs.✔ Lowered expenses by negotiating customer policy agreements, establishing a new sales representative compensation plan, and improving utilization of existing SKUs.✔ Expanded brand awareness and sales through the development and implementation of market driven programs to key builders, contractors, designers and architects.

Accountable for management of daily sales and operations providing leadership for a staff of 14 in the Florida and South Georgia region. Managed sales and service activities for 2000 accounts generating annual revenues in excess of $20MM. Other areas of accountability encompassed product development and launch, market penetration, budgeting, and forecasting. ✔ Attracted high potential talent and assembled a highly effective sales team that was able to successfully compete within the marketplace. ✔ Kept abreast of the competition’s products and market strategy to prepare for sales obstacles and strategize on how to differentiate our products in the industry. ✔ Increased sales to retailers and achieved quicker sell-through by merchandising/maintaining visual presentations of products. ✔ Utilized extensive product knowledge to coach sales staff on how to establish credibility, overcome objections and develop and present compelling value propositions for product and service solutions. ✔ Worked closely with sales force to focus on processes and identify best practices providing the best possible work environment and fostering growth. Managed, coached and developed sales staff to peak performance.

Accountable for building a network of new business and growing and managing a portfolio of 300 commercial and industrial accounts throughout the South Florida area for this wholesale flooring distributor. Participated in product development activities.✔ Trained business owners and staff on new products. Monitored and managed accounts maintaining high profit margins.✔ Assisted in the training of newly hired sales staff for the company.✔ 1997 Bulldog Award - Company’s Most Aggressive Representative.✔ 2000 Pinnacle Award for annual sales exceeding $1.5MM.✔ 2001 ranked 2nd in annual sales with a 20% increase in sales.✔ 2002 Salesperson of the Year with annual sales exceeding $2MM.✔ 2003 Salesperson of the Year and Top Producer Award for a 15% increase.✔ 2004 Salesperson of the Year. Set a company sales record by exceeding $2.5MM.✔ 2005 Salesman of the Year. Set another company sales record by exceeding $2.9MM.✔ Recognized Nationally by Wilsonart Flooring as 2005 Distributor Salesperson of the Year out of 980 sales reps in North America.