- Lead a team of seven consisting of lead management analysts in each geo and a marketing data services team that processes MQLs for delivery to our CRM- Developed the Lead Management Operating Model which dictates how Marketing interlocks with Sales to progress leads from MQL to SQO- The operating system I developed brought the Americas Inside Sales team to 99% SLA compliance, <10% lead backlog, and 95% Insidesales.com Utilization within the first month of deployment- Lead the alignment of our global approach to SDR outreach with our go-to-market strategy in FY19

- Managed a team of four analysts to assess the performance of marketing’s campaigns across all geos and business units.- Reconstructed the Global Lead Management Process to align with standard best practices, increasing lead velocity and visibility in reporting- Created the Campaign Analysis Operating System which outlined what KPIs were presented in which cadence to every audience in Marketing- Lead the development of Marketing dashboards in Tableau to transition the organization to a self-service reporting model- Developed NetApp’s first global lead scoring model and guided the migration of our lead management process from Salesforce to SAP CRM

- Developed the inbound marketing program at AdVision, and guided the agency's transition from an SEM-exclusive agency to a comprehensive digital marketing agency, leading to 302% revenue growth in 3 years- Created repeatable and scalable processes for SEO, SEM, content creation, marketing automation, sales enablement, and client training- Services and processes created consistently produce double and triple digit percent growth in website traffic, SQLs, and ROI. Our original inbound marketing client saw 2650% growth in traffic and a 213% increase in leads in their first 4 years- Management of the agency's delivery of all marketing and consulting services including the account management team- Planning, directing, and coordinating strategic initiatives in support of future agency growth- Achieved the Platinum VAR tier of agencies with HubSpot, which put AdVision in the top 2% of VARs worldwide- Provision of SEO, PPC, and inbound marketing services to over 100 clients across the USAdVision is an inbound marketing agency that delivers quality leads, sales, traffic, and conversions to more than 100 clients, small and large, across the U.S. Our inbound marketing services engage users directly with your content to generate leads and close customers. We integrate successful SEO strategies, highly focused advertising, and performance-driven reporting.

- Lead generation campaign development and analysis through content marketing, SEO, and PPC advertising- Development, execution, tracking, and analysis of social media campaigns- Website and blog content creation and management- Development and execution of email marketing campaignsOpenLogic is a leading provider of enterprise open source solutions for the cloud and the data center. OpenLogic helps hundreds of leading enterprise across a wide range of industries to safely acquire, support, and control open source software. OpenLogic offers certification, commercial-grade technical support and indemnification for 600 open source packages backed by the OpenLogic Expert Community. OpenLogic also offers CloudSwing, a complete open PaaS solution for enterprises seeking to deploy applications and customized open source stacks in the cloud, and OLEX Enterprise Edition, a SaaS solution for open source scanning and governance.

- Researched and worked with media sources to obtain pricing and placement opportunities. Facilitated completion of insertion orders and delivery of creative elements.- Researched conference and event opportunities and supported execution of conferences and events- Prepared email briefs, including list pulling and reporting- Managed creative briefs and creative cases- Reporting and tracking of campaigns

Strategic consulting, including business plan and sales strategy development.