• Drove a 52% reduction in campaign production costs by architecting and rolling out an automated production methodology. Built and launched a productized solution in less than 6 months, followed by 18 months to migrate 3k+ email versions and 10k+ assets. The AI/ML-ready CMS and tagging solutions built on top of the campaign automation platform allowed us to scale from 3k to 10k versions within several weeks.• Created a 25% efficiency in management of legally required communications. Introduced robust intra-process operational validations while also providing business stakeholders with improved visibility via Tableau dashboards.• Improved speed of issue remediation by 3x by introducing processes to identify and assign accountability and systems to track progress for remediation of all marketing-related quality issues.• Increased email channel growth by ~30%+ year-over-year, while driving strategic direction for best practices and marketing campaign enhancements.

• Increased email opt-in rate by 20% by spearheading changes to confirmed opt-in process.• Led the development and launch of in-vehicle marketing messaging in less than 6 months, which included marketing use case planning, GTM strategy consulting, and technical buildout.• Oversaw and managed a production and strategy team of 13 individuals at email service provider, driving continuous process and services improvements.

• Architected, built, and maintained high-visibility special projects that were responsible for improving retention, engagement, CSAT and acquisition efforts. Projects included ‘X1 Box Swap’ which which provided a seamless digital experience for customers and agents to upgrade customers to the next-gen Xfinity platform without a lengthy and costly phone call. Integrated flawlessly with email, direct mail, inbound chat, and set-top boxes; completed 200k orders in the first 6 months and 1M+ in the first year while saving millions of dollars in fulfillment costs.• Established the email center of excellence and provided consultative guidance to 50+ marketers, including email best practices, governance, list-growth strategies, deliverability risk, and personalization.• Oversaw and managed production and strategy team of 20+ individuals at email service provider across technical, creative, strategy, production, and account management functions.

Provided strategic oversight and lead large-scale projects and implementations across a cross-functional agency team. Additionally, provided training and mentorship to broader account management team on process, tools, and proprietary platform training.

Managed day-to-day digital marketing operations for leading brands. Bridged the gap between creative and technical teams to produce innovative campaigns that drove results, while keeping projects on schedule and on budget.

Responsible for the maintenance and growth of Seattle-based SMB accounts. Developed integrated hardware/software solutions for clients of varying sizes and verticals, generated prospect list, and developed warm leads.