Clients include: Cadillac, Campari Brands, Chips Ahoy!, and Inspire BrandsSpearheaded communications strategy for the Cadillac CT4 model refresh, optimizing product awareness.Strategically formulated and executed comprehensive plans for Cadillac Racing's journey to Le Mans, orchestrating a seamless integration of tactics to propel the team's success on the global stage.Served as the communications liaison for Cadillac's western region, executing events, product launches, and media relations to amplify brand visibility and engagement.Secured the prestigious Adage Leading Women accolade for a Cadillac marketing executive as a testament to her exemplary leadership and contributions to Cadillac's marketing initiatives.Revitalized and redefined Campari product branding books and public relations frameworks across a diverse portfolio of brands, enhancing brand alignment.Leveraged my expertise in media relations to secure extensive Baskin-Robbins product coverage across various verticals, spanning social media and editorial, to maximize product awareness.Provided mentorship and guidance to junior team members, ensuring their professional development met organizational objectives to achieve optimal outcomes.

Clients Included: McDonald's, Johnson & Johnson, Amgen, Biogen, and Sandoz.Monitored and analyzed the historically groundbreaking announcement of Biogen's success in releasing the world's first FDA-approved Alzheimer's medicine, ensuring timely reports of critical information to all relevant stakeholders were shared.Implemented internal Diversity, Equity, and Inclusion (DEI) initiatives for the Johnson & Johnson medical devices team, fostering a culture of awareness and understanding by promoting engagement with a diverse array of educational resources.Executed the implementation of hyper-local outreach strategies to drive brand affinity and stimulate heightened interest in McDonald's employment opportunities. Established strategic partnerships with community organizations and educational institutions to amplify outreach efforts and drive awareness of McDonald's Owner/operator initiatives. Played an integral role in supporting the execution of impactful Black History Month initiatives within local communities and leveraged strategic insight to identify key opportunities for McDonald's Owners/Operators.

Client: McDonald's

Communications assistant for the Center for Student InclusivenessCoordinated communication channels and requests for a team of four directors, ensuring a seamless flow of information and efficient handling of inquiries.Developed engaging graphics tailored for social media and editorial platforms, effectively enhancing the office's visibility and engagement across diverse digital channels.Implemented a streamlined system for managing incoming calls, meticulously categorizing and flagging them according to priority and relevance, optimizing directors' time and attention.Demonstrated adept multitasking skills and attention to detail in overseeing various communication tasks, from content creation to call management, to meet the needs of directors and stakeholders effectively.Maintained open lines of communication with internal and external stakeholders, fostering strong relationships and facilitating timely responses to inquiries and requests.

Orchestrated comprehensive communications efforts for an art exhibition featuring over 200 artist submissions, ensuring effective promotion and engagement with diverse creative talents.Coordinated all aspects of communication, including outreach and correspondence, to cultivate excitement and anticipation surrounding the exhibition.Facilitated seamless communication between artists, curators, and event organizers, providing timely updates and support to ensure a cohesive and successful exhibition experience.Facilitated effective communication with judges throughout the selection process to identify finalists for the competition, ensuring transparency and alignment with stakeholder expectations.Demonstrated organizational prowess and attention to detail in managing the logistics of communication for a large-scale event, contributing to the exhibition's overall success and impact.