Responsible for the creative and strategic output of the company, I spend the majority of my time developing brand experiences that combine actionable strategic insight with ingenious execution that meet our clients’ business challenges.

As a creative strategist, I specialized in developing and implementing strategic plans for both new and existing accounts. My expertise lay in crafting creative and strategic responses to RFPs, initiating effective launch and management programs for captured accounts, and driving maximum results through insightful campaign planning. I excelled in transforming complex market and audience data into clear, impactful strategies, ensuring alignment with client goals and agency capabilities. This role required a deep understanding of market dynamics, client challenges, and the ability to communicate complex strategies in a client-friendly manner.

Navigating the vibrant and challenging landscape of China's event industry, I orchestrated a team of skilled designers and copywriters to craft award-winning events for prominent clients such as Huawei, Adidas, Bayer, and Amazon. This journey marked a significant transition from my Singaporean experience, immersing me in the unique nuances of the Chinese market. My leadership was pivotal in merging innovative creative vision with culturally resonant strategies, ensuring our projects not only captivated our audience but also reflected the diverse and dynamic essence of China. This role was a testament to my ability to adapt and thrive in varied environments, leading a team to create impactful and acclaimed event experiences.

In my inaugural agency role as Creative Lead at Launch, I embarked on my first venture into the event industry, a realm that would soon become my forte. Collaborating closely with a team of 2D and 3D designers, we crafted memorable events for esteemed automotive and IT clients, including Porsche, Volkswagen, BMW, HP and HTC. This role not only marked my introduction to event management but also highlighted my creative flair for it. Under my creative leadership, the agency achieved remarkable recognition, including the prestigious Brand Event Marketer of the Year award, alongside several industry accolades for various projects. This period was not just about leading and executing successful events; it was about setting a high standard in event marketing and carving a niche in an industry that was new to me.

Conceptualise and develop marketing strategy for Apple’s 1-to-1 learning solutions and professional development to schools throughout Singapore. Oversee full spectrum of responsibilities relating to Apple’s 1-to-1 implementations, including consultation, technical training, curriculum solutions, training and support to school management staff, parents and teachers.