Jon Adams Email & Phone Number

- Career Pivot- *Federal Government Contracting*- Contractor Management- Sourcing- Managing Project Completion Timelines

- Overseeing paid media spend in excess of $200k Monthly - Meta, Instagram, LinkedIn, and X- Crafting innovative strategies for paid media campaigns- Managing a variety of clients in B2B SaaS, Hospitality, and B2C verticals- Leveraging analytics to effect positive ROI for clients

• Directs social media marketing and SEM initiatives• Creates and curates social media content and managed editorial calendar• Creates and manages paid media campaigns on platforms such as Google, LinkedIn, Facebook, Instagram, and Twitter• Drafts analytical reports showcasing each client return on investment, campaign metrics, and projected quarterly conversion rates• Analyzes paid media campaigns through A/B testing and KPI’s to ensure maximum ROI for clients

Emeryville, California, Us

Irvine, California, Us

· Oversaw and lead a collection of accounts· Served as direct support to client contacts· Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic· Drove referrals via client relationships and professional network· Built strategies for clients each quarter· Created, maintained, and optimized budgets for paid media campaigns across multiple channels· Deeply understood client positioning and unique value propositions· Confirmed lead routing is accurate within a CRM· Understood the value of Programmatic campaigns· Worked directly with the L&D Program Manager to ensure a high level of work quality· Worked directly with Associate Director to ensure internal and client goals are being achieved

Richmond, Va, Us

Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesigned, built and maintained our client paid media campaignsMeasured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identified trends and insights, and optimized spend and performance based on the insightsBrainstormed new and creative growth strategiesPlanned, executed, and measured A/B experiments and conversion testsCollaborated with internal teams to create landing pages and optimize user experienceUtilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrumental in using conversion points to optimize user funnelsCollaborated with agencies and other vendor partnersEvaluated emerging technologies.Provided thought leadership and perspective for adoption where appropriate

New York, Ny, Us

Enhanced Massive Bio’s social media strategy, set goals and objectivesSet up, launched, and optimized Facebook Ads with in-house marketing teamWorked with web designers and marketing specialists to build online sales funnelsManaged paid and organic social media campaigns to achieve conversion successGenerated and shared engaging daily content in major social media channels, including Facebook, Instagram, Twitter, Google+, Instagram and moreEngaged online communities and advocacy groups, interacted with relevant social media outletsOrganized outreach programs working with patient advocates and client delivery managersOrganized live social media events and wrote engaging social media content for those eventsProvided social media related reporting to Massive Bio’s management teamCreated and managed all influencer campaigns to meet business needs

Fort Worth, Texas, Us

*laid off due to COVID-19*

• Conducted market research dedicated to identifying the most popular products to create marketing campaigns• Launched a start-up that did over $3,000 in revenue in the first month• Trained and developed a team of top tier digital media experts focusing in E-commerce and digital paid media• Developed professional relationships with several regional retail executives to implement inventory into brick and mortar locations• Successfully marketed start-up to investors securing over $10,000 funding for initial seeding• Implemented unique and innovative marketing initiatives to grow brand awareness through social media

Braintree, Massachusetts, Us

• Created and oversaw social media marketing, SEM, and email marketing campaigns• Identified target markets by conducting platform and market research• Analyzed campaign KPI's and reviewed marketing initiatives to improve results• Collaborated with Senior-level management regarding reports, presentations, and the company's ROI

Tulsa, Ok, Us

• Managed accounts for universities such as Alabama, Georgia, and Georgia Tech• Developed marketing content and executed promotional efforts via campus events and social media• Collaborated with more than 40 professional and student organizations throughout the southeast to establish long-term merchandise promotional relationships• Studied marketing and apparel trends within a college style clothing environment

• Developed and facilitated campus events to promote brand awareness• Oversaw digital marketing campaigns on various social media platforms• Assisted in marketing campaign design and implementation• Reviewed marketing results from completed campaigns and developed a plan to improve critical areas• Maintained an open line of communication with executives regarding company advertising budget, ROI, and expected campaign value