VaynerMedia is a contemporary global creative and media agency with expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, New Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognised for its work at the Cannes Lions, the Clio Awards and The Webby Awards. VaynerMedia Asia Pacific opened its doors in 2019 and is working across the region with leading brands including PepsiCo, SK-II, YouTube, Disney, Under Armour, and more.

• Directed the Destination Marketing team, positioning Marina Bay Sands as a pivotal resource through cultivating APAC market footholds and strategic alliances.• Executed the transformation of Marina Bay Sands' brand narrative, driving market share expansion for luxury segments via strategic platform use and key partnerships.• Orchestrated integrated marketing strategies across diverse business units, including ArtScience Museum, F&B, Retail, and MICE, to meet overarching business goals.• Championed experience-driven marketing for high-profile events, leveraging storytelling to enhance the brand's presence during festivals and cultural celebrations.• Mentored a team of 15 brand managers and partnership professionals, guiding cross-functional marketing initiatives from concept to execution for global and local projects.

• Spearheaded leadership across four pivotal departments within The Walt Disney Company Southeast Asia, serving as a central hub for Corporate Brand & Franchise Marketing, Partnerships, Central Creative, and Central Digital initiatives.• Upheld the integrity of Disney's brand as a steward, ensuring excellence in brand and franchise representation across multiple platforms.• Forged strategic alliances, championing Disney's diverse portfolio—including Disney+, Studios, and Consumer Products—by crafting impactful partnership solutions within the Southeast Asia region.• Directed an in-house creative powerhouse, delivering top-tier marketing campaigns and crafting premium creative content and immersive experiences.• Fostered a digital-centric approach, collaborating with internal teams to enhance audience engagement through innovative, integrated digital strategies.• Mentored and guided a 40-strong team of brand managers, sales executives, account managers, and creative/digital production specialists, overseeing the full spectrum of integrated marketing activities for regional and local projects.• Amplified Disney's brand visibility and influence through strategic regional partnerships, providing visionary leadership and ensuring alignment with overarching business objectives and partnership KPIs.• Negotiated high-value, long-term partnerships with key players across diverse sectors, including Telecommunications, Finance, Travel, and Retail, aligning with both Disney's and partners' strategic goals.• Engaged closely with global, regional, and local senior leadership to propel Disney's mission and business targets forward.

• Strategically develop and execute agency partnerships at the C-level, driving substantial year-on-year revenue growth by acquiring new clients and capitalizing on agency and client opportunities to scale revenue.• Cultivate and maintain strong relationships with top-tier media agencies, enhancing the value proposition of Facebook products through tailored training and trading solutions that foster trust and credibility.• Lead and coordinate industry forums, roundtables, and executive-level initiatives to position the company as a thought leader in the market.• Work in tandem with regional leadership to establish the Facebook Malaysia office, steering strategic, financial, and operational objectives.

• Fostered enduring strategic alliances with key stakeholders including communities, clients, agencies, government entities, industry associations, and C-suite executives.• Crafted and executed comprehensive country and sales strategies, setting and pursuing short, medium, and long-term objectives.• Served as the official ambassador for Yahoo at industry events, reinforcing our position as a thought leader and affirming product relevance.• Drove synergy across global cross-functional teams to enhance product quality, streamline processes, and cultivate a robust corporate culture.• Steered strategic, financial, and operational goals in alignment with overarching corporate priorities.

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