Vp, Marketing
San Jose, Ca, Us
Xsigo (acquired by Oracle) was a data center fabric provider selling into the enterprise virtualization space. Awarded "The Next Big Thing" by the Wall Street Journal, Xsigo served hundreds of top-tier Enterprise customers such as Accenture, Salesforce.com, VMware, and eBay. I led the outbound marketing function including product positioning, lead generation, events, public relations, analyst relations, web, and social media.Highlights: - Drove lead-generation activities creating over 46,000 leads, $237M in pipeline- PR efforts led to over 180 feature articles in publications including Wall Street Journal, Forbes, The Register, SF Chronicle, SJ Mercury, and all IT publications- AR program generated favorable write-ups from Gartner, Forrester, The 451, IDC, and Bloor- Cultivated relationships with key bloggers, drove presence on Twitter, Facebook, and LinkedIn- Awards program resulted in accolades including WSJ “Next Big Thing,” VMworld “Best of Show,” and TechTarget Product of the Year- Drove lead nurturing via Marketo, using relevant content and ongoing touch - Generated 50,000 video views with library of 40 testimonials, education pieces, and promotional videos- Wrote 100% of company’s web copy, solutions notes, case studies, blog posts and collateral