Direct user experience design for Rockwell Automation's $2 billion+ Software & Control operating segment. Guide global teams of UX, UI, UX Research, and Design Operations professionals to deliver modern, industry-leading experiences that position Rockwell as customers' only choice for industrial automation technology and solutions. Partner closely with business and engineering leadership to drive quality outcomes that make teams stronger and more collaborative.

Direct the design organizations from Software & Control Production Operations Management Applications (POMA), which includes Fiix Software and Plex Systems, to create industry-leading experiences that integrate the best of what each organization has to offer into the broader Rockwell Software & Control portfolio; fostering experience consistency and bi-directional opportunities for competitive growth and transformative market differentiation.

- Lead a department of multi-disciplined user experience professionals; develop and review the performance of individuals in direct reporting group; recruit and onboard new talent- Oversee team practices, methods, and tools with a continuous improvement mindset to improve efficiency and remove barriers- Build effective career pathing and opportunities across the company for UX design, UI design, and UX research professionals- Lead various initiatives across the company relating to inclusive culture, innovation, and employee enablement- Evangelize design deliverables, milestones, and validation results to peers and stakeholders- Establish, improve, promote, and institutionalize design systems, standards, practices, and reusable software components- Help manage annual budget, staffing, and operating plan related to the User Experience function at Rockwell Automation

- Led a small department of user experience professionals; developed and reviewed the performance of individuals in direct reporting group; recruited and onboarded new talent- Helped oversee team practices, methods, and tools with a continuous improvement mindset to improve efficiency and remove barriers- Collaborated with local and global technical development teams to foster cohesive system-level experiences- Transformed business requirements, user research, and user feedback into modern and delightful product designs; a portion of capacity spent on doing the work alongside direct reports and peers- Helped establish, improve, promote, and institutionalize design systems, standards, practices, and reusable software components

• Provided leadership to the User Experience Design Team, mentoring junior members to help them grow their UX design and professional skills as well as coaching them on the unique nuances of the Industrial Automation domain• Created industry-leading experiences for products spanning all suites of Rockwell Automation’s CVB software portfolio — FactoryTalk® Analytics for Devices won the 2018 Engineers' Choice Award (Controller Engineering Magazine), the 2017 "Product of the Year" Bronze Award (Plant Engineering Magazine), and the cross-functional product team was awarded the 2018 Team of the Year Award (Rockwell Automation) — FactoryTalk Linx® won the 2019 Engineers' Choice Award (Honorable Mention)• Endeavored to simplify users’ experiences across the Rockwell Automation software portfolio— Improved a key Linx Enterprise workflow to locate a known IP address, reducing users’ required steps from 24 to 4 (an 83% decrease)— Optimized the out of box experience (OOBE) workflows for FactoryTalk® Analytics™ LogixAI® and FactoryTalk® Analytics for Devices to require less than 5 steps for users to complete• Partnered with UX peers and cross-functional product teams to develop innovative design solutions that meet users’ needs, capturing innovations as protected intellectual property for Rockwell Automation• Collaborated closely with UX peers to oversee, standardize, and evangelize visual design, interaction design, and UI patterns and guidelines to be used by all product groups and global development teams— Authored 3 guidelines and 2 white papers

Author of "Enterprise UX," a monthly column featured on UXmatters Web magazine with a global reach that offers practical tips and examples from the industrial environment and beyond with the goal of helping UX designers navigate the challenges that abound in complex enterprise software.

• Provided leadership, assisting junior-level developers and designers in their efforts to craft quality user experiences, adhering to Progressive’s Web design guidelines while managing the realities of IT elevation processes and procedures• Led design and development of the Progressive.com Web site and its affiliated Web properties by championing best Web practices and standards— Contributed to Progressive.com’s winning #1 Car Insurance Web site on the Keynote® Systems Insurance Carrier Scorecard between 2006 and 2013— Led efforts to refactor Progressive.com to become the industry’s first fully responsive Web site, facilitating an optimal experience when used on all form factors• Negotiated cost effective solutions and service agreements with external vendors to support marketing initiatives and extend Progressive’s brand; spearheaded the UX design and workflows tied to those campaigns— Earned the Adweek Brand Genius Marketer of the Year Award in 2011— Led the Snapshot of You national sweepstakes campaign in 2011— Was a key contributor to the Help Flo national campaign in 2012• Managed Progressive’s telemetry and data analytics strategy, presenting data analysis to senior executives and sponsors to inform business decisions

• Developed award-winning Web experiences for Progressive.com, maintaining its reign as #1 Car Insurance Web site, as recognized by the Keynote® Systems Insurer Carrier Scorecard— Contributed to two major Progressive.com redesigns— Investigated and then introduced the JQuery scripting language to the frontend tech stack of Progressive.com• Supported and maintained the Web properties for internal stakeholders such as PR, IR and the National Catastrophe Response Team• Managed Progressive’s social media presence on Twitter— Was the voice of Progressive (and occasionally Flo herself)on Twitter from 2009 to 2011

• Supported the company’s Enterprise ID channel by leading the UX design and visual design of marketing collateral• Designed and developed Web portals for individual clients using the Enterprise ID ecommerce platform• Collaborated closely with clients to troubleshoot technical issues with their custom portals and the overall platform• Created video and tutorial content to help onboard clients’ knowledge of the platform