Market Analytics
CurrentIn this new position, creates and delivers numerous daily, weekly and monthly reports for both sales and marketing. Presents landscaping, fact based analysis and recommendations to senior management. Reports POS sales data and reconciles product inventory for the on-line Red Cross Store. Provides national, weekly and monthly training class schedules for the Red Cross. Provides ROI analysis on various marketing campaigns. Also performs a variety of ad hoc requests for both field and home office.Key accomplishments are:• Specifically, we use analytics to measure the effectiveness of targeted sales and marketing campaigns by tracking and reporting any increases of revenue. • Uses inventory management to monitor store inventory and to provide analytics on products moving in and out of the ARC store, such as inventory on hand and to forecast adequate product inventory levels in the future. • Weekly Class Schedule Recommendations Reporting - Learned and took full responsibility of this weekly report which provides actionable insight for class schedulers. This report predicts classes to add and cancel, based on web-site traffic and fill-rates. This report generates additional incremental weekly revenue for PHSS which supports the ARC mission. • Monthly Class Schedule Recommendations Reporting - Learned and took full responsibility of this monthly report which provides actionable insight for class schedulers and for marketing and sales management. This report predicts classes to add and cancel, based on web-site traffic and fill-rates. This report generates additional incremental monthly revenue PHSS which supports the ARC mission.