Jon Wiersum Email and Phone Number
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SVP Marketing, General Manager, Chief Marketing Officer (CMO)Contact me at: JTWiersum@gmail.comAs a game-changing marketing leader and general manager with proven success driving phenomenal growth in the CPG and food industries, I build high-performing teams, create broad portfolios of compelling brand strategies, and design and execute award-winning plans. I am equally skilled at business turnarounds and launching new businesses and innovative brands.My passion is winning, my approach is collaborative, my enthusiasm is contagious, and the results are outstanding. I am especially known for:EXCEEDING EXPECTATIONS• Intense focus on revenue, share, and profit growth, with a “how high is up?” approach and track record• Tripled Schwan Consumer Brands profits and accelerated growth across all product categories including Edwards pies (70%) and Asian snacks (86%)LEADING EFFECTIVE TEAMS• Championed robust growth goals, taught disciplined methods, and empowered creative thought-leadership to achieve breakthrough strategies and results across broad organizations• Delivered CMO-level leadership to create strong marketing functions and talent base, including recruiting, talent management, marketing tools, and trainingPOSITIONING BRANDS FOR GROWTH• Led consumer research toward insight-based competitive brand positioning strategies that differentiated brands and drove marketplace impact• Repositioned Pringles, global Pillsbury brand, Progresso, Old El Paso, multiple cereal brands, and 6 Schwan brands, leading to effective TV and digital campaigns that accelerated growthBUSINESS TURNAROUNDS• Solved complex business issues with effective strategies that transformed stagnant brands into vibrant, growing brands• Increased Progresso profits 580% and revenues 80% behind strategic repositioning as better-tasting soup for adults
Cameron'S Coffee And Distribution
View- Website:
- cameronscoffee.com
- Employees:
- 75
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Chief Marketing Officer (Cmo)Cameron'S Coffee And DistributionSaint Paul, Mn, Us
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Chief Marketing Officer (Cmo)Cameron'S Coffee And Distribution Apr 2016 - PresentShakopee, Mn, UsLead marketing function, brand positioning and growth strategy, innovation, and quality efforts directed at driving significant brand expansion and growth.
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OwnerNext Bend Consulting Jul 2015 - Mar 2016Strategy consulting, specializing in creating breakthrough brand positioning and growth strategies and plans. Worked with clients in consumer packaged goods, food manufacturing, outdoor products and other industries.
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Vice President Marketing, Consumer BrandsSchwan'S Consumer Brands Feb 2012 - Jun 2015Marshall, Minnesota, UsBusiness team and functional marketing leader with P&L responsibility for $1.1B Schwan Consumer Brands. Managed category and brand teams and all innovation effort across pizza, desserts, and snacks: Red Baron, Freschetta, Tony’s, Bon Appétit, Edwards, Mrs. Smith’s, and Pagoda, plus private label. Directed team of 30 marketers plus cross-functional leadership team.BUSINESS TURNAROUND• Tripled profits and drove sales and share growth across all categories after several years of decline, growing sales 86% in Asian, 15% in desserts (Edwards 70%) and 6% in pizza during my tenure• Drove growth through simplification (eliminated 51% of SKUs), improved quality and differentiation, new brand positioning strategies, high-ROI advertising, increased marketing support, and distribution expansionREPOSITIONED ALL BRANDS FOR GROWTH• Led consumer research that identified insights leading to new brand positioning strategies and business-building TV and digital campaigns across 6 core brands and new Bon Appétit pizza• Launched Mrs. Smith’s Original Flaky Crust pies, new Pagoda Asian snacks and digital campaign, new Bon Appetit pizza, and new “Luscious Wonders of the World” advertising campaign for Edwards, all leading to impressive growth -
Vice President MarketingCargill Jul 2005 - Dec 2011Wayzata, Minnesota, UsCreated and implemented new go-to-market strategy to drive collaboration across Cargill food businesses to better meet customer needs for product and cost innovation. Managed team of 13 marketers and product developers and $3 million budget.CROSS-BUSINESS COLLABORATION• Developed and led three new category marketing and R&D teams across snacks & cereal, confectionery, and convenience foods to expand capabilities and collaboration across Cargill businesses for meeting customer needs• Created cross-functional teams for Cargill’s top 30 food and beverage customers, and developed new cross-business unit planning process to identify largest growth opportunities and prioritiesBUSINESS DEVELOPMENT• Spearheaded extensive engagement with customer leaders to identify and pursue co-innovation opportunities, utilizing Cargill products and capabilities to enable breakthrough new products•Helped customers launch numerous new food products using Cargill products and capabilities -
Vice President Marketing, Adult CerealsGeneral Mills 2002 - 2004Minneapolis, Minnesota, UsBusiness unit leader and lead marketer with P&L responsibility for $750 million portfolio of 12 brands, including Wheaties, Total, Chex, Fiber One, Golden Grahams, and Oatmeal Crisp. Managed team of 40 employees across all functions.BREAKTHROUGH CAMPAIGNS• Initiated and led industry-leading conversion of all General Mills cereals to whole grain and developed company’s largest-ever PR effort and national advertising campaign• Revitalized Total and Chex franchises through improved advertising, and repositioned numerous smaller brands resulting in targeted, low-budget digital campaigns, increasing number of advertised brands from one to sixFUNCTIONAL EXCELLENCE• Facilitated Diageo Way of Brand Building and General Mills Brand Champions programs taught to all marketing employees and senior leaders• Led Marketing Staffing Integration task force that revamped the way General Mills manages and promotes marketing talent; selected president of resulting “Staffing Senate” -
Vice President, Progresso, Old El Paso, And Bowl AppétitGeneral Mills 1998 - 2002Minneapolis, Minnesota, UsBusiness unit director and lead marketer with P&L responsibility for $850 million portfolio. Charged with turning around struggling businesses. Managed team of 56 members across all functions.BUSINESS TURNAROUND• Reversed 3-years of revenue and profit declines on Progresso, growing revenue 80% and profits 580% over four years• Reversed years of declines on Old El Paso, growing revenue 9% and profits 56% over two yearsSTRATEGIC REPOSITIONING• Initiated and engineered strategic repositioning of Progresso brand. Shifted focus from meals and ingredients to soup, launched highly successful “better adult choice” marketing campaign, and funded GMI’s largest media budget ($45 million) through growth and reduced trade spending.• Repositioned Old El Paso brand with successful “Taco Night” campaign and shifted focus from salsa and ingredients to profitable meal kits, which grew 52% over two years
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Global Director, Strategy & Brand DevelopmentGeneral Mills 1996 - 1998Minneapolis, Minnesota, UsAccountable for managing the global Pillsbury brand equity, identifying US and international markets and product categories for extending Pillsbury brand, and leading launch plan development with local market business teams.GLOBAL STRATEGY DEVELOPMENT• Led cross-business team to develop the Pillsbury Brand Vision used to position the brand globally, and recommended creation of new frozen baked goods business unit resulting in successful launch of $150+ million business.• Co-developed business plans and advertising in Argentina, Brazil, Columbia, Germany, India, Israel, Korea, Russia, Saudi Arabia, South Africa, and the UK leading to brand launch and significant global growth
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Senior Brand Manager, Oscar MayerKraft Foods 1994 - 1996Greater Chicago Area, Il, UsManaged $500 million P&L across Oscar Mayer and Louis Rich brands. Increased bacon profits 400%, and hot dog sales 6% after several years of stagnation.BREAKTHROUGH CAMPAIGNS• Launched Talent Search, Oscar Mayer’s search for the next child to star in an Oscar Mayer commercial. Summer-long programs (1995 and 1996) included 900 retail events nationally that generated double-digit volume growth in multiple Kraft categories, including 12% growth across Oscar Mayer.• Developed Oscar Mayer’s first Super Bowl commercials as part of two half-time sponsorships (1996 and 1997) featuring Talent Search winners. Awarded Kraft Superior Achievement Award, Oscar Mayer President’s Award, and “Best Promotion” Brammy for Talent Search.• Introduced several new products including Oscar Mayer Jumbo and Fat Free hot dogs. -
Brand ManagerProcter & Gamble 1988 - 1994Cincinnati, Ohio, UsBrand Manager Pringles, Brand Manager Fisher nuts, Brand Manager new snacks, Associate Brand Manager Fisher nuts, Brand Assistant Crush
Jon Wiersum Skills
Jon Wiersum Education Details
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Northwestern University - Kellogg School Of ManagementStrategy -
Calvin UniversityEnglish
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University Of St. Thomas - Opus College Of BusinessDigital Marketing Certificate
Frequently Asked Questions about Jon Wiersum
What company does Jon Wiersum work for?
Jon Wiersum works for Cameron's Coffee And Distribution
What is Jon Wiersum's role at the current company?
Jon Wiersum's current role is Chief Marketing Officer (CMO).
What is Jon Wiersum's email address?
Jon Wiersum's email address is jo****@****ans.com
What is Jon Wiersum's direct phone number?
Jon Wiersum's direct phone number is +161251*****
What schools did Jon Wiersum attend?
Jon Wiersum attended Northwestern University - Kellogg School Of Management, Calvin University, University Of St. Thomas - Opus College Of Business.
What are some of Jon Wiersum's interests?
Jon Wiersum has interest in Positioning, Professional Interests, Reading, Brand Building, Business Team Leadership, Personal Interests, New Product Development, Cooking, Outdoors, Financial Acumen.
What skills is Jon Wiersum known for?
Jon Wiersum has skills like Brand Management, Product Development, Cross Functional Team Leadership, P&l Management, Marketing, Strategy, Customer Insight, Business Strategy, Leadership, Management, Brand Architecture, Positioning.
Who are Jon Wiersum's colleagues?
Jon Wiersum's colleagues are Kurt Nelson, Annalise Iwen, Brent Dunaway, Texano Jr Espinoza, Ezra Bennett, Brenda Mejia, Michael Renner.
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