Jon Workman Email & Phone Number

Denver, CO, US

• Lead sales and marketing efforts for multi-line product sales by calling on applicants/operators in the regulated U.S. and international cannabis markets.
• Onboard and train salesmen for the SoHum Living Soils Division which led to a significant increase in 2021 YTD sales of 211% YoY at $1.79M.
• Dramatically expanded SoHum Living Soils distribution with the development of multiple national distribution relationships via the Gro Group network of North American distributors.
• Fostered a strong OEM re-seller relationship for sales/distribution of over 5,000 cannabis industry product SKUs for customers while managing the design and deployment of vertically integrated cannabis operations.
• Significantly increased top-line margins by 21% with contracted 2021 sales YTD of $3.6MM by leading management team in the redesign and manufacturing of Cultivation Cube Shipping Container Growing Systems.
• Generated leads by utilizing Cannabiz Media to reach licensed industry decision makers for sales with licensed cultivators, manufacturers, dispensaries, and delivery vendors.

Denver, CO, US

• Held accountable for developing emerging industrial hemp market in North America for food, fiber, and oil market segments pursuant to the 2018 U.S. Farm Bill.
• Built strong re-seller relationships of industrial hemp genetics with breeders to develop an expansive cultivar collection for U.S. growers in the 2019 and 2020 crop years, as well as developed revenue-sharing.
• Created network of over 200 licensed growers within individual states to build networking distribution co-ops for CBD oil extraction in centralized processing facilities.
• Developed and deployed GAP/Good Agriculture Practices for hemp flower production in raised bed, row-crop, and broadcast planting styles for 77 licensed operators in 2019.
• Worked directly with accredited university research departments at The University of Arkansas, Murray State University and Purdue University to develop hemp varieties suitable for different regions of the North America.
• Put together a strong team of 21 university-based agronomists, soil scientists, licensed growers, and industry stakeholders for the advancement of floral and industrial hemp production in the Mid-South by leveraging.

Denver, CO, US

• Helped over 50 investors and owner/operators gain entry in legal cannabis markets within the United States by developing business plans and financial models for the application process.
• Attended agriculture & horticulture trade shows in 6 states to cross-market SoHum Living Soil for flower and vegetable markets.
• Provided irrigation plans for greenhouse and indoor grow rooms with focus on removal of human error element while developing and implementing automated monitoring and control systems.

• Responsible for sales generation of milled rice and by-products for both domestic and export markets for new start up rice processing operation. Generated $18 million in first year sales revenue with landing of large.
• Managed daily sales activities coordinating with production management team and logistics department to meet customer specifications and delivery requirements. Developed USDA relationship and submitted and won.
• Developed SOPs for sales division as well as other departments to create efficiency and standardization.
• Served as representative for company on Rice Miller’s Association (RMA) Board of Directors and presented new Arkansas rice varieties before over 100 rice executives at 2016 RMA Annual Outing in Colorado Springs.

Los Angeles, CA, US

• Recruited to work for the wealth management division of City National Bank in Beverly Hills, California where I worked directly with clients and business managers of clients to provide a full range of financial.
• Clients included 'A List' celebrities and book of business was $500M+

Los Angeles, California, US

• Worked as Series 24 General Principal Fixed Income Trader for large regional investment bank providing liquidity for in house retail financial advisors and network of 500+ correspondent registered representatives and.
• Helped analyze client portfolios and provided recommendations to meet their cash flow needs while maintaining risk tolerance profile.
• Leader on senior management team for implementation of electronic fixed-income trading platform.
• Frequent speaker at client events on a variety of fixed-income investment topics.

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Soil Science And Agronomy, General