Advising on the latest topics and trends in digital marketing for the MarTech Summit.

• Performance Marketing Lead• Digital & Distribution Channel Management• Product Marketing & GTM Strategies• Marketing Analytics and Insights • Audience Research & Segmentation• Loyalty & Growth Programs• Creative Development• Agency and Partner Management• Budgeting and Cost Control• Resource Management

• Global Paid and Social Media Operations Lead (North America, APAC, Oceania, Europe)• Strategic planning - Marketing and Digital CX initiatives • Data Analytics and Insights • Creative Development• Audience Segmentation and Personalization• Agency and Partner Management• Budgeting and Cost Control• Resource Management and Training

1. Stakeholder Relations• Managing communications between SVP-levels and related departments through establishing clear marketing goals that translates into business objectives.2. Democratizing Data• Empowering local sales teams to make informed decisions through marketing and consumer data through training and the creation of monthly dashboards. 3. Digital Adoption• Spearheaded the adoption of proven ad tech and establishing a roadmap for tech stack implementation (e.g. Adobe Marketing Cloud). Maximize the effective use and synergies of existing tech (e.g. DBM with Google Analytics 360).4. Agency Management• Effectively managed agency strengths and streamlining of roles to establish a strong multi-agency model across the APAC region. 5. Execution Experience• Managing in-house B2B and B2C campaigns from inception to execution on digital channels such as LinkedIn, Facebook and Google for branding and performance (e-commerce) campaigns. 6. Content Creation • Implementation of long-term content marketing strategy focusing on scalability and personalization to achieve business objectives. Experienced in content planning and copywriting for in-house campaigns with knowledge of SEO and user-generated content. 7. Advocating Accountability• Established the need for better marketing measurements and transparency within the organization through enforcing viewability standards and advocating better attribution modeling.

1. Market Research• Conducted market research through focus group interviews, partnerships with the National University of Singapore and advertising surveys to gain actionable insights for marketing campaigns. 2. Establishing Partnerships• Formed key strategic partnerships within the tech and finance industries to expand JAL's offering and ancillaries. 3. Campaign Execution• Planned and executed in-house campaigns for the Singapore and Malaysia markets.

1. Social Media Management• Primary content creator and administrator for JAL's South East Asia Facebook Page. 2. Event & Activation• Primary coordinator and planner for JAL events in Singapore. 3. Event & Activation• Planned and executed in-house campaigns for the Singapore market.

Key Accounts:• Changi Airport Group• Warner Brothers• DBS Bank• CapitaLand Group• Rohto Mentholatum (Healthcare, Beauty)New Business Acquired:• Warner Bros & 20th Century FoxResponsibilities:• Digital and offline media planning for regional (Asia Pacific) and local markets;• Monthly, quarterly and yearly budget planning;• Formulating overall marketing strategy from campaign ideation to tracking sales figures;• Recommending and implementing digital strategies such as programmatic buying, search engine marketing, conversion tracking, retargeting, content seeding;• Developed new business opportunities and avenues for brands to connect with consumers.

Accounts:• Asia Pacific Breweries (Tiger Beer, Heineken)• Changi Airport Group• United Overseas Bank • Nikko Asset Management

• Strategizing and managing content social media accounts with a total follower base of over 2 million;• Copywriting and producing content with the in-house writing team;• Executing integrated digital campaigns through email, website and social channels;• Formulating and executing marketing initiatives (e.g. contests, online store promotions etc.);• Liaison with foreign publishers across Europe and East Asia on publishing rights, distribution and royalty matters;• Assisting in business development initiatives with international distributors and publishers

Accounts:• Asia Pacific Breweries (Tiger Beer, Heineken)• Wildlife Reserves Singapore (Singapore Zoo, Night Safari, Jurong Bird Park)• Gucci Group (Gucci, Bottega Veneta, Yves Saint Laurent)• Wearnes Automotive• Science Center Singapore• Workforce Development Agency• Executing media plans to ensure smooth campaign delivery.• Liaising with various creative agencies and media owners, establishing a clear communication channel for campaign execution. • Tracking market trends and campaign performance.• Implementation of digital strategies to compliment traditional media to increase campaign reach and effectiveness.

• Acquiring, developing and retaining prospective and existing client base;• Planning and managing concurrent events;• Servicing both international and local clientele via email and telephone enquiries;• Communicating with various departments for the successful planning and running of events;• Presenting and proposing prospective venues for clients.