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I’m not a typical consultant. My expertise spans brand development, business strategy, market research, operations, and finance—skills that don’t fit neatly in a single box but that allow me to deploy different skills at different times. I know how to connect the dots between a brand’s marketing decisions and its P&L, and I specialize in making complex market research resonate with even the most seasoned board members. Today, I work with ambitious companies primed for their next big leap. My clients are often private equity-backed firms prepping for an exit, or enterprise clients redefining their strategic path. In either case, my mission is the same: to cut through complexity make the path forward simple and correct.
The Thrive Group
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The Thrive Group: Private Consultant In Brand Development, Market Research, And Business StrategyThe Thrive GroupLos Angeles, Ca, Us
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Private Consultant In Brand Development, Market Research, And Business StrategyFreelance May 2024 - PresentI advise a select group of companies, each tackling ambitious goals and navigating pivotal moments in their growth. While confidentiality is key, here’s a glimpse into the projects I’m currently engaged in or have recently completed:• PE-Backed B2B Software Firm – Repositioned brand identity and revamped sales strategy to optimize valuation ahead of a liquidity event.• Investor-Backed Spirits Startup – Built the operating model, crafted pro-forma financials, and led development of investor materials. The brand has since achieved national distribution.• Leading Medical Device Company – Conducted in-depth quantitative and qualitative market research to quantify brand perception, define competitive edges, and gauge consumer interest in new products.• National B2B & B2C Financial Services Provider – Developed a compelling brand narrative supported by targeted quantitative research to sharpen and validate brand messaging.Each project is an exercise in elevating brands and making smarter business moves through simple, actionable, data-backed decisions.
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President And CooInnovation Protocol Jul 2011 - May 2024Los Angeles, California, UsOperations: As the operational head of the agency, I had P&L responsibility for a consultancy of 25+ professionals, overseeing the firm’s leadership team, finance/accounting, HR, business development, legal, technology and infrastructure, and culture initiatives. Brand Strategy: I provided oversight to a variety of brand strategy initiatives for clients of all sizes, from Fortune 100 titans to rapidly growing VC- or PE-backed disruptors. Brand Research: Launched Brand Research group. Personally led or oversaw all quantitative and qualitative market research efforts (e.g., brand trackers, concept tests, marketing message validation). -
Senior Manager Of The Disney Brand (Corporate Brand Management At The Walt Disney Company)The Walt Disney Company Oct 2007 - Jul 2011Burbank, Ca, UsLed global Disney brand equity research, including 10-15 markets annually. Oversaw team of analysts developing insights related to brand health, risks, and acquisition targets. Provided strategic brand guidance to company-wide executive management teams.Performed annual Disney brand audit, identifying ways to integrate and optimize Disney branding across over a dozen business units, and persuading executive staff across businesses to adopt recommendations.Led a multitude of Disney brand strategy projects on a range of topics. Sample topics include corporate reputation, acquisition assessments, social media and email communications approach, and international market penetration. -
Brand ManagerDole Packaged Foods Jul 2006 - Oct 2007Charlotte, North Carolina, UsResponsible for marketing efforts (print ads, retailer events, FSIs, etc.) related to Dole cans and jars. Performed and presented post-mortems to evaluate EBIT and volume contributions and optimize future programs.Developed quantitative models to analyze IRI and Nielsen data. Led custom market research to identify category trends and inform new growth opportunitiesCreated marketing partnerships with other major consumer brands (Dannon, Lawry’s, and Reynold’s Wrap) to extend Dole into new categories and with new consumers. -
Brand Strategy ConsultantSiegel & Gale (An Omnicom Company) Jun 2005 - Sep 2005New York, New York , UsCreated and presented new brand strategy directions for a FileNet, a major B2B software company.Supported brand effort to enable Adobe to acquire Macromedia (Flash, Dreamweaver) and transition Macromedia properties to the Adobe brand.Created brand training tools for BMC Software. -
Senior ConsultantKpmg Consulting / Bearingpoint Jul 2000 - Aug 2004Amsterdam, NlLed team of 6 consultants in the redevelopment of clients' operations, and in the design and implementation of enterprise technology systems to support clients' business activities. Trained other project teams, nationally, on approaches developed to run effective project teams.My most challenging - and most rewarding - clients were government agencies, where the impact of our work was the most pronounced. -
Investment FinancePimco (Pacific Investment Mgmt Company) Jun 1998 - Jul 2000Newport Beach, California, UsLed 3-person team in implementation of a proprietary risk management system, which today is industry-leading.In-house professional on asset- and mortgage-backed securities, corporate bonds, currencies, and sovereign treasuries.
Jon Cohen Skills
Jon Cohen Education Details
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Ucla Anderson School Of ManagementBusiness Administration And Marketing Strategy -
Uc IrvineWith High Honors
Frequently Asked Questions about Jon Cohen
What company does Jon Cohen work for?
Jon Cohen works for The Thrive Group
What is Jon Cohen's role at the current company?
Jon Cohen's current role is The Thrive Group: Private Consultant in Brand Development, Market Research, and Business Strategy.
What is Jon Cohen's email address?
Jon Cohen's email address is jc****@****col.com
What is Jon Cohen's direct phone number?
Jon Cohen's direct phone number is +121370*****
What schools did Jon Cohen attend?
Jon Cohen attended Ucla Anderson School Of Management, Uc Irvine.
What skills is Jon Cohen known for?
Jon Cohen has skills like Brand Management, Strategy, Brand Development, Marketing Strategy, Management, Market Research, Marketing, Business Development, Customer Insight, Leadership, Corporate Branding, Brand Development Strategy.
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