Led consumer segmentation and rapid prototyping solutions, unlocking actionable insights for global clients through open data.Selected Experience: - Led the design and implementation of 3 rapid prototyping workflows for a global packaging company, significantly de-risking product development, reducing project timelines by over 80%. Trained clients on 6 new AI and open data tools, boosting efficiency 5x.- Reduced project timelines by 30% through optimising internal processes -… Show more Led consumer segmentation and rapid prototyping solutions, unlocking actionable insights for global clients through open data.Selected Experience: - Led the design and implementation of 3 rapid prototyping workflows for a global packaging company, significantly de-risking product development, reducing project timelines by over 80%. Trained clients on 6 new AI and open data tools, boosting efficiency 5x.- Reduced project timelines by 30% through optimising internal processes - Created and maintained an inhouse database for consumer segmentation insights.- Analysed over 50,000 datapoints and developed compelling market-specific insight for a global streaming service within 2 Asia-Pacific markets. - Analysed over 10,000 datapoints for a global video-sharing platform in India to identify specific consumer segments. Devised user acquisition strategies tailored to each specific segment based on analysis of their values and interests. Show less

Led commercial and data workstreams. Improved data search efficiency within the team by over 10x.Selected Experience:- Implemented a workflow change to improve internal search efficiency by 10x. Created a consolidated content database within the team to aid business development efforts. Onboarded and persuaded relevant members through facilitating a hands-on exercise.- Designed a sustainability incentive mechanism aligning people-profit-planet goals in collaboration with the… Show more Led commercial and data workstreams. Improved data search efficiency within the team by over 10x.Selected Experience:- Implemented a workflow change to improve internal search efficiency by 10x. Created a consolidated content database within the team to aid business development efforts. Onboarded and persuaded relevant members through facilitating a hands-on exercise.- Designed a sustainability incentive mechanism aligning people-profit-planet goals in collaboration with the Singapore government. Featured in World Cities Summit 2022.- Led an interactive workshop for 50+ top executives from a Thailand conglomerate, exploring the Metaverse for cross-functional teams. Show less

Project manager, executed and delivered multimillion dollar engagements with clients across various industries.Selected Experience:- Led the execution of a quantitative survey (n=4000) to develop a strategic portfolio for a global FMCG client. Delivered consumer insight on over 60 snack categories and 50 brands for optimal brand and portfolio positioning.- Designed and deployed a comprehensive organisational diagnostic tool for a government client, comprising over 60 metrics… Show more Project manager, executed and delivered multimillion dollar engagements with clients across various industries.Selected Experience:- Led the execution of a quantitative survey (n=4000) to develop a strategic portfolio for a global FMCG client. Delivered consumer insight on over 60 snack categories and 50 brands for optimal brand and portfolio positioning.- Designed and deployed a comprehensive organisational diagnostic tool for a government client, comprising over 60 metrics across 7 different areas of an organisation. - Crafted a successful market entry strategy for a global FMCG client in Thailand. Identified key touchpoints within food delivery apps and delivered consumer insight supporting a 30% increase in purchase conversion.- Through 4 agile sprints, delivered an omnichannel marketing strategy and organisational redesign for an international airport operator. Show less

Delivered consumer insight within telecommunications and digital payments.Selected Experience:- Conducted a market study on Singapore's data analytics industry. Interviewed industry experts across six verticals, delivering market insight and opportunity sizing. - Executed digital maturity assessments for multiple opcos of a top telecom group in Asia-Pacific, involving interviews at individual and functional levels. Delivered bespoke digital transformation strategies for each… Show more Delivered consumer insight within telecommunications and digital payments.Selected Experience:- Conducted a market study on Singapore's data analytics industry. Interviewed industry experts across six verticals, delivering market insight and opportunity sizing. - Executed digital maturity assessments for multiple opcos of a top telecom group in Asia-Pacific, involving interviews at individual and functional levels. Delivered bespoke digital transformation strategies for each opco.- Authored 5G reports, detailing trends, standards, trials, use cases, monetisation models, and growth opportunities within the Asia-Pacific region. Show less

One of four candidates selected for the Frost & Sullivan Asia-Pacific Management Associate Program 2017, a 12-month career acceleration program.