Executive Creative Director of an award-winning full-service agency for most renowned luxury & premium brands for local, regional APAC market. Working with top management to align business objectives & target. Lead strategic digital creative experience for luxury brands across different media platforms from mobile, digital, social commerce and multiple social media. Developing, mentoring and identifying new discipline expertise for the digital experience for creative team. Develop market-… Show more Executive Creative Director of an award-winning full-service agency for most renowned luxury & premium brands for local, regional APAC market. Working with top management to align business objectives & target. Lead strategic digital creative experience for luxury brands across different media platforms from mobile, digital, social commerce and multiple social media. Developing, mentoring and identifying new discipline expertise for the digital experience for creative team. Develop market- leading creative solutions and successfully addressed the clients’ marketing & communication challenges.recent projects:DelvauxWe work closely with both regional & global team, planning & strategise Delvaux’s China monthly & yearly digital marketing plan. Launching monthly campaigns, from Delvaux’s first mini program WeChat store launch, KOL’s program to its Editorial content. BRIONI We started with a working session with global team for China’s strategy, building Brioni’s social account to focus on China’s ever-changing digital landscape. Filming Brioni’s hometown to it’s first store in Rome, SKP digital exhibition to offline store VIP event, from brand’s heritage to bespoke story, we work closely with the global team to produce creative assets and building their brand in China.MAX MARA GROUPAs the leading creative agency for the brand, we work side by side with the global team to chart-out China’s strategy based on seasonal marketing plan to achieve targeted KPI by launching different digital and seasonal social media & commerce campaigns with celebrities incorporating global strategies & guidelines.KATE SPADE NEW YORK7 consecutive years as brand’s leading digital agency. We work together with local & global KSNY team to achieve & increase band’s exposure and grow its social KPI by launching different digital and social campaigns incorporating global strategies and guidelines. Targeted KPI increased by 2 folds even without any PR exposure. Show less

Creative Director specializing Digital, Social Media and Design

CREATIVE Group HeadORTUS GROUP [Shanghai] 2007 - 2010Ortus Group is a through-the-line creative agency that delivers fully integrated marketing and advertising campaigns. As Creative Group Head leading the Advertising and Digital department. Overseeing a team of 10 designers and developers managing between traditional and digital creative pitches and on-going projects.projects done:FOUR SEASONS PRIVATE APARTMENT Led the opening campaign of the first Four Seasons Private… Show more CREATIVE Group HeadORTUS GROUP [Shanghai] 2007 - 2010Ortus Group is a through-the-line creative agency that delivers fully integrated marketing and advertising campaigns. As Creative Group Head leading the Advertising and Digital department. Overseeing a team of 10 designers and developers managing between traditional and digital creative pitches and on-going projects.projects done:FOUR SEASONS PRIVATE APARTMENT Led the opening campaign of the first Four Seasons Private Apartment in China. Worked within the strict guidelines of Four Seasons Hotel and Resort, design includes art directing and managing all creatives inclusive of promo video, photo-shoot and post-production. Campaign was extremely successful that client decided to appoint Ortus Group as their retainer agency in China.KEPPELLAND CHINAWon consecutive 3 years retainer making Ortus Group the strategic creative partner of KeppelLand. Thus led all creatives in Greater China, inclusive of the famous Villa Riviera, 8 Park Avenue, Springdale, Spring City Kunming and many more. Clients: Hines, Four Seasons Group, KeppelLand China, SONY, REA, LANXESS, Papa Johns, ACLP, MANPO and Ortus Group Show less

Go Academy 3D Animation and Visual Effects School [KL] 2006 – 2007 Art directed and revamped Go Academy’s VI and promotional campaign. College was in need of an awareness campaign. In order to attract and inform the target audience, a fresh look was chosen to reflect the growth of the college. It attracted a larger target audience, which resulted in a refreshing, young, energetic and strong campaign. Intake and greater awareness of the college’s presence has increased steadily.

Designier for JWT and G Graphics on project basis. Mostly on environmental design and advertising campaign.Clients: Conrad Hilton, Briza Beach Resort & Spa Group, Whitespace and WildAid Foundation International

Concept, branding and identity design, web design and user experience, flash animation for SmartTransact.Clients: Easinumbers, Sportspread, Boyle UK and bet2day