Creative Director
CurrentExecutive Creative Director of an award-winning full-service agency for most renowned luxury & premium brands for local, regional APAC market. Working with top management to align business objectives & target. Lead strategic digital creative experience for luxury brands across different media platforms from mobile, digital, social commerce and multiple social media. Developing, mentoring and identifying new discipline expertise for the digital experience for creative team. Develop market-… Show more Executive Creative Director of an award-winning full-service agency for most renowned luxury & premium brands for local, regional APAC market. Working with top management to align business objectives & target. Lead strategic digital creative experience for luxury brands across different media platforms from mobile, digital, social commerce and multiple social media. Developing, mentoring and identifying new discipline expertise for the digital experience for creative team. Develop market- leading creative solutions and successfully addressed the clients’ marketing & communication challenges.recent projects:DelvauxWe work closely with both regional & global team, planning & strategise Delvaux’s China monthly & yearly digital marketing plan. Launching monthly campaigns, from Delvaux’s first mini program WeChat store launch, KOL’s program to its Editorial content. BRIONI We started with a working session with global team for China’s strategy, building Brioni’s social account to focus on China’s ever-changing digital landscape. Filming Brioni’s hometown to it’s first store in Rome, SKP digital exhibition to offline store VIP event, from brand’s heritage to bespoke story, we work closely with the global team to produce creative assets and building their brand in China.MAX MARA GROUPAs the leading creative agency for the brand, we work side by side with the global team to chart-out China’s strategy based on seasonal marketing plan to achieve targeted KPI by launching different digital and seasonal social media & commerce campaigns with celebrities incorporating global strategies & guidelines.KATE SPADE NEW YORK7 consecutive years as brand’s leading digital agency. We work together with local & global KSNY team to achieve & increase band’s exposure and grow its social KPI by launching different digital and social campaigns incorporating global strategies and guidelines. Targeted KPI increased by 2 folds even without any PR exposure. Show less