Jon Zeffert Email & Phone Number

Shenley, Gb

London, England, United Kingdom

London, United Kingdom

Lead the development and execution of demand generation campaigns across crude oil, refined products and petrochemicals commodities, and ABM programs for oil and gas majors. Also lead a company-wide project with the objective of identifying ways to drive staff retention, including the delivery of aligned initiatives.

Essex

A rapidly growing financial services organisation connecting SMEs with a mix of card payment and short-term financing solutions to help them grow sales, revenue and profit.Responsible for the development and delivery of the marketing strategy, spanning brand development and positioning, lead generation / lead nurturing, proposition creation, campaign management, marketing communications and internal marketing.

London, United Kingdom

Responsible for leading the development and execution of the commercial bank's marketing strategy and tactical deliverables for the charity, public sector, education and housing markets.Selected Achievements- Delivered a significant return on investment immediately following a housing finance conference, including the identification of five longer-term strategic opportunities.- Working cross-functionally, developed the sector marketing team’s social media engagement strategy

London, United Kingdom

A leading UK charity, supporting vulnerable children, families and people with learning disabilities with an annual revenue of £35 million. Selected Achievements- Responsible for creating and delivering the Marketing Plan for the organisation aligned to both short and long-term strategic business objectives. This compromised brand development and positioning, integrated marketing communications (including digital and offline), PR, social media, advertising and all aspects of marketing collateral. Led a marketing team and managed all external agency relationships. Also designed the organisation’s digital engagement agenda focusing on E-campaigns, the website and SEO, online advertising and social media.

Chepstow

An £80 million global engineering organisation involved in the design and manufacturing of structures for renewable energy markets and modular steel bridges for transportation infrastructure, energy and extractive industry sectors. Selected Achievements- Responsible for delivering strategic/tactical marketing plans to drive growth across target industry sectors and geographies. Also responsible for supporting new product/service development initiatives together with all aspects of market analysis.

Northampton, United Kingdom

Selected Achievements- Responsible for developing and directing digital and offline campaigns as a key member of the Campaign Management team. This included direct response campaigns to acquire new customers and increase the lifetime value of the existing customer portfolio, aligned to customer needs. Briefed the data team and external agencies on campaign requirements. Also actively involved in a project to review the communications received by new customers, followed by recommendations contributing to the development of differentiated customer journeys.

Uxbridge

A $1.6 billion global provider of supply chain management services, including shipment consolidation and deconsolidation, global freight forwarding and warehousing. - Responsible for developing a Marketing Plan and 'go to market' strategy for a high profile new service offering. This encompassed a detailed overview of the market, brand identity and market positioning, client targeting and lead generation, marketing communications and events.

London, United Kingdom

Management consultant delivering engineering design, commercial and contractual services to organisations involved in capital projects in property, transportation infrastructure and energy markets. HPR operates in global markets including the UK, Europe, the Middle East, the Far East and Africa. - Responsible for the development, direction and implementation of the global marketing strategy to deliver key Business Plan objectives. This included market intelligence, lead generation and research, marketing collateral, PR, advertising, events and management of the website/intranet. Led the marketing team, including a Dubai-based sales support executive. Also, responsible for the management of the client experience programme.

Uxbridge

- Responsible for creating and delivering the European marketing plan, with full budget accountability. This included the development of integrated marketing initiatives to considerably raise the profile of the business across Europe. Secured a contract with a global consumer electronics organisation worth more than £1 million in the first year.

London, United Kingdom

- Created the Retention Marketing Plan underpinned by insight highlighting buyer behaviours and definable customer needs. Developed campaigns to cross-sell debit cards to existing customers. Also worked closely with Barclaycard to develop marketing programmes to cross-sell business credit cards to Barclays’ business customers.