Jon Zella Email & Phone Number

New York, New York, United States

- Collaborated with companies and nonprofits to create original content and strategies across multiple networks to increase web traffic, sales, donations, and engagement. - Managed day-to-day duties of social media accounts, newsletters, and websites for multiple clients.- Enhanced clients’ digital visibility through SEO enhancements and strategic content creation. - Created detailed analytic reports to show growth and room for improvement.- Successfully composed grants and proposals

Bethesda, Maryland, United States

- Lead writer and editor of organization communications, print and digital - Created key stakeholder communications alongside the CMO and CEO- Supported internal and external partners while elevating organizational priorities and managing goals and expectations- Successfully composed grants and reports for a wide range of foundations- Developed integrated digital storytelling strategies and original content, including Annual Reports, following organizational voice and content standards - Worked closely with colleagues to create impactful storytelling to better connect stakeholders to our organization- Created executive communications and CEO talking points for events and speaking engagements- Led crisis communications - Worked alongside and managed an external public relations firm

Syracuse, New York, United States

- Developed strategies and proposals to help raise $500k for the COVID-19 Arts Impact Fund- Managed relationships with and created connections to foundations - Researched potential funding sources throughout a six-county region- Coordinated marketing content for press releases, newsletters, and social media with colleagues

Syracuse, New York Area

- Conducted day-to-day project coordination, planning, and implementation for a team of three- Established relationships with major organizational partners to enhance visibility in the community- Created succinct case statements, press releases, and marketing materials for fundraising initiatives helping to raise $120k- Composed and revised organic content on digital platforms to promote the agency’s programs and events that met brand standards

Syracuse, New York Area

- Created and effectively implemented the organization’s development strategy for individual and corporate donor retention and acquisition to raise over $600k annually, including $100k in fundraising events- Coordinated all aspects of the organization's marketing efforts leading to an increase in the organization’s visibility, including content calendar and strategy- Increased memberships and additional member giving by 10%- Identified, cultivated, and solicited major gifts (of $5k or more) and community partners to create long-lasting partnerships- Managed relationships with local media to maintain and grow the community’s awareness of the organization- Hired and trained team members on content creation, strategy, and social media best practices- Monitored and effectively used analytics to guide strategy, growing web traffic and followers year-over-year- Led efforts to create a consistent brand identity across all digital and print platforms; coordinated community outreach efforts & collaborations- Analyzed trends and best practices across all social media platforms- Composed all fundraising materials, including planned giving, sponsorship, membership, and marketing- Successfully completed foundation and state grants for projects, programs, general operating, and capital projects

Syracuse, New York, United States

- Led the building of a new website for the organization allowing greater access for members and the general public- Migrated email system to Google cloud-based platform leading to improved communication between staff and organizational capacity- Implemented marketing and promotion tactics that led to significant growth in total social media engagement across all channels and overall website traffic. - Created reports to show progress and improvements using Google Analytics and social media analytics- Successfully applied for, and received, a Google Adwords Grant of $10,000/month

Oswego, New York

- Established and composed the foundation’s print and digital newsletter to educate the community on initiatives- Instituted the organization’s social media presence to enhance visibility - Responsible for connecting with area nonprofits to educate on the mission and goals of the foundation

Suny Oswego

Presented practice schedules, drills, lines, and game plansFacilitated the training of the players both on and off ice

145 Campus Center (The Compass)

Created and maintained all aspects of the department’s online and physical presence Organized and created innovative events to encourage students’ civic engagement on and off-campusCollaborated with student organizations, educational departments and schools, and college professionals to implement campus-wide initiatives

Oswego, Ny

Successfully composed capital enhancement grants Completed the museum’s permanent New York State Education Charter Educated visitors through engaging and interactive tours

Oswego, New York

Assisted the site manager to coordinate the "Oswego County War of 1812 Symposium” in 2012Maintained grounds, worked admissions, and educated guests on the history of the site.

Bachelor'S Degree, History, Italian (Language And Culture)

Activities and Societies: Student Association, Women's Club Ice Hockey Head Coach, Tutor (Italian)

Master Of Arts (M.A.), History

Activities and Societies: Civic Engagement Coalition, Student Association Director, Women's Club Ice Hockey Head Coach, Auxiliary Services.

Organizational Leadership

Leadership Oswego County is a nine-month course presenting an intensive study of leadership skills, resources, current issues, and a how.