Jon Kaplan's Location
Austin, Texas, United States, United States
Jon Kaplan's Contact Details
Jon Kaplan work email
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Jon Kaplan personal email
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About Jon Kaplan
👋 Multifaceted Product Marketing Manager, Content Creator and Project Manager with over 10+ years of B2B & B2C experience. ✔️ Extensive track record of leading viral SaaS/CPG projects and collaborating with cross-functional teams to generate marketing, eCommerce and creative assets. 👉 Worked with various high-profile talent and brands to enhance profitability, develop key strategies and deliver superior products.
Jon Kaplan's Current Company Details
Jon Kaplan Work Experience Details
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Principal Product Marketing ManagerEpicorAustin, Tx, Us
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Principal Product Marketing ManagerEpicor Mar 2024 - PresentAustin, Tx, Us -
Senior Product Marketing ManagerDestination Pet, Llc May 2023 - Nov 2023Highlands Ranch, Colorado, Us- Provided strategic direction and spearheaded ongoing roll-out plan for “Yourgi” (booking application) and “Bestlife” (wellness plans); exceeding Q3 KPI of 60K new active application users and 1K Bestlife plan subscribers- Led weekly core team meetings of cross-functional leaders including senior executives across operations, finance, and marketing and veterinary doctors to highlight progress, tasks, and potential risks- Developed comprehensive campaign briefs for all product, program, and feature releases to ensure alignment and establish prioritization- Launched a primary research initiative (quantitative and qualitative) to refine ICPs, and refresh positioning, messaging, and content for wellness plan (Bestlife) -
Product Marketing ManagerCart.Com Apr 2022 - Apr 2023Houston, Tx, Us- Led go-to-market motions and commercial releases for new SaaS products and features; resulting in a YoY ARR increase of over 400%- Ran company-wide enablement training to ensure coordination of positioning and messaging related to different buyer personas- Conducted market research using primary and secondary tools; surfaced actionable intelligence to update sales enablement and produce sales collateral (ie: product brochures, pitch decks, landing pages, battle cards, competitor takeouts, and sales plays)- Ideated and executed the development of explainer videos for SaaS and FaaS products to showcase capabilities, value propositions, and competitor differentiation -
Ecommerce Project ManagerFortna May 2021 - Apr 2022Atlanta, Georgia, Us- Launched and managed company's first B2B e-commerce dropshipping distribution parts store with over 1,000 products and 50 vendors- Project managed 15 colleagues, across multiple departments to successfully launch the product: Inside Sales, Marketing, Legal, Finance, IT, UX, and R&D- Served as the key liaison across teams to ensure timely site launch (ie: enforced roadmaps, deadlines, budget and deliverables) - Responsible for distributing weekly program analytics reports detailing KPIs to senior leadership -
Consultant: Ecommerce Project ManagerInnovation Ethos, Llc Aug 2020 - Feb 2021Alpine, California, Us- Created marketing, advertising and branding collateral for company revamping, website reconstruction, and social content- Increased conversions by 30% by revamping Instagram page and Amazon listings, leading to better brand awareness and product ranking- Composed various proposals and mockups to evaluate different marketing strategies and AB Tests- Onboarded brand ambassadors and influencers to efficiently promote/distribute product line via powerful sponsored content -
Consultant: Ecommerce Project ManagerTexas Original Compassionate Cultivation Feb 2020 - May 2020Manchaca, Texas, Us- Enacted as project lead for various initiatives for company rebranding, go-to-market strategies, and website reconstruction- Designed templates for company rebranding including PR blogs, funnels, infographics, banners, UI Visuals, sponsored and PPC Ads - Generated educational video/photo/audio content as well as managed all social/website assets to increase brand awareness/brand trust - Grew online presence by developing marketing roadmaps, managing social channels, and creating educational/branded content -
Consultant: Ecommerce Project ManagerChillhit Labs, Inc Aug 2019 - Feb 2020San Diego, California, Us- Executed digital and retail B2B and B2C campaign strategies and oversaw company portfolio of 250+ consumer good products - Directed production of all marketing, advertising, and branding collateral to drive customer attention and establish brand identity - Managed a 5-person UX team to grow market presence, analyze data, craft custom landing pages, trend hunt and run PPC campaigns - Collaborated with cross-functional teams to produced microcontent, video testimonials, live casts, and email campaigns -
Cmo / FounderBurnbud Llc Jan 2016 - Aug 2019- Designed and developed prototypes with an overseas manufacturing team to produce and assemble over 20,000 units- Initiated and executed go-to-market roadmap that led to viral growth and worldwide distribution [Grew IG account to 150K followers] - Hired 5 full-time staff to operate in-house fulfillment center and high volume e-commerce Shopify store with over 25K monthly visitors- Secured over 200 POS displays in retail stores across the US through B2B field and digital marketing campaigns- Produced strong marketing/advertising deliverables with various influencers and ran sponsored ad campaigns across multiple platforms
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Festival Stage Manager | Risk ManagerSpecto Entertainment 2011 - 2017- Festival Promoter and Stage Manager for a multi-venue promotion company- Worked closely will with all talent and enforced set time flow- Enforced risk management and establish additional safety measures - Manage security and production communications- Troubleshoot any technical issues during the event -
Videographer | Content CreatorLatj - Jimmy Tatro (Youtube Channel) 3.5Million Subscribers 2011 - 2017Videographer and Content Creator for comedy sketch projects leading to 30.5M viewsLife According to Jimmy | Jimmy Tatro / Youtube Comedy Sketch series - 3M Subscribers - Prep equipment and lighting for each shoot- Assist the director in all given tasks Sketch list: The Bad Tattoo (3.6M Views), What's So Funny (1.7M Views), Don’t stop the music (3.7M Views), Valentines Day Sweepstakes (1M Views), Partying Sober vs Drunk (11M Views), Let the beat drop (8.5M Views), LATJ Trailer (1M Views)
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Producer, Editor, CinematographerUniversity Of Arizona 2011 - 2017Tucson, Arizona, UsProducer, Editor, Cinematographer for the University of Arizona Wildcat football department. - Recorded football training camp at Ft. Huachuca Military Base - Cinematographer for weekly football practice and drills- Producer for “pump up” video recaps of all home games - Test camera gear prep equipment room before every game -
Assistant Multimedia Director - AsuaUniversity Of Arizona 2011 - 2017Tucson, Arizona, UsAssistant Multimedia Director for the Associated Student of the University of Arizona (student government). Promoted | recapped all ASUA campus events and fundraisers.
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Mentor - Project SoarUniversity Of Arizona 2013 - 2014Tucson, Arizona, UsMiddle School Mentoring Program, Mentor
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Content CreatorPotato Will Eat You, Llc 2011 - 2017POTATO is an Electronic Music Network curated by @Skrillex @Diplo and @ATrak. Audio and Video Premieres, Tour Docs, Original Series and more. I assisted the team in conceptualizing/storyboarding future content as well as creating promotional material to increase brand awareness and social presence. -
Content CreatorMedium Rare 2011 - 2017New York, Ny, Us[ Formally known as N9NEFEST ]Content Creator for trailers and festival recap for music festival organizer. Provide companies with promotional videos to use for future event marketing campaigns. Create content for company branding and social media sponsored posts. -
InternEdm - Electronicdancemusic.Com May 2016 - Aug 2016Assistant to COO focusing on market-sizing research for music label. Create/manage multiple company databases and assist in talent discovery to sign. Conceptualize and propose projects to further assist in brand growth and exposure. Work closely with the EDM.com team to assist in a multitude of tasks within the different divisions of the company. -
Content CreatorJuscollege 2012 - 2013Las Vegas, Nv, UsContent creator of videos for travel agency targeting college students. Create a video recap of the diverse activities, locations, and perks the clients experienced during their stay. Capture customer testimonials and create promotional material for future marketing objectives. -
Eagle ScoutBoy Scouts Of America 2000 - 2011Irving, Tx, UsThirteen, 50mile hiking and canoeing trips - Eagle Scout Award - 8 Years Of scouting - CPR Certified - Working with budgets - Multiple community service projects
Jon Kaplan Education Details
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University Of ArizonaBachelor Of Economics
Frequently Asked Questions about Jon Kaplan
What company does Jon Kaplan work for?
Jon Kaplan works for Epicor
What is Jon Kaplan's role at the current company?
Jon Kaplan's current role is Principal Product Marketing Manager.
What is Jon Kaplan's email address?
Jon Kaplan's email address is jo****@****tna.com
What schools did Jon Kaplan attend?
Jon Kaplan attended University Of Arizona.
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