I reach out to potential talent, brands, and venues as well as create opportunities to solidify brand identity that allows us to stand out. I also find leads that will optimize growth and expand impressions to target audience for an independent record label providing young electronic artists with a platform to share their music and be a part of curated events. Another aspect of Scratch USA is the fashion, where fashion is greatly intertwined with the brand vision, where the events and music compliment the fashion and visa versa.

I work with a group of talented and driven individuals to style every shoot for the Magazine. Fashion styling is story-telling, allowing the clothes to portray the narrative. Working together as a team and joining all our creative brains together in order to create magic that can only be shown through clothing.

During this internship, I had the opportunity to immerse myself in various facets of the design process. I contributed to creating and selecting furniture enhancing both the aesthetic and functional aspects of hospitality and residential projects. Additionally, I played a role in designing a structural system for an ongoing project, which deepened my understanding of architectural frameworks. My experience also involved experimenting with 3DMax, where I learned to create compelling 3D animations that elevated project communication. This internship was a pivotal experience in expanding my design skills and knowledge in the industry.

I managed the complete spectrum of social media activities at POV MarketingCo., taking charge of their social media presence and crafting comprehensive social media strategies through exciting TikTok and Instagram content that grew the Instagram following greatly.

Working alongside a talented team to further develop my skills in Grasshopper, BIM and the future of architecture. These tools allow us to spend more time on the design and creative aspect and less time on the 3D modeling and technicalities. Although learning these tools is not easy, I have been working on different existing Dar projects and trying to manipulate them using BIM and Grasshopper

I worked at Marcos Alvarado’s first solo pop-up art show during Frieze as a curation intern. I spent two months planning, furnishing and designing the set-up for the gallery in the heart of Soho. During the two weeks that the gallery was open, I worked on selling and discussing the artwork with potential buyers, opening and closing the gallery, as well as working closely with the artist Marcos on keeping track with the art sales.

Worked alongside Bernard Khoury himself and other architects and interns on a design competition in Saudi Arabia. Used my Rhino3D skills as well as other design concepts I learned in Syracuse University in order to pitch ideas as well as work on the 3D digital model