Senior Graphic Designer
CurrentKey Responsibilities:• Overseeing the day-to-day briefing of projects to the design team.• Managing key product launches, creating content including product branding, literature, packaging, social media and digital assets.• Manage a team of designers and indirectly manage an additional team of marketing executives and assistants Key Achievements:• Facilitated the creation of and switch-over to on-brand eco-friendly product packaging from non-recyclable packaging. This led to completely replacing non-recyclable plastics and cardboard with only 100% recyclable cardboard and has resulted in a reduction of 4.1 million plastic bags and boxes since the project inception in April 2021.• Between 2017-2020 reduced the year-on-year printing costs of main customer catalogue more than 10% through negotiation, cost reduction exercises and development of key vendor relationships.