Joohee Kim Email & Phone Number

Seoul, South Korea

I specialize in Sales Imagination Planning, focusing on developing innovative sales strategies and solutions that enhance global market penetration and growth. My role involves:- Market Analysis: Conducting detailed analyses of global market trends to identify new sales opportunities and optimize market entry strategies.- Demand Forecasting: Utilizing advanced analytics to predict sales trends and customer demand to better align our inventory and production plans.- Sales Campaign Management: Designing and implementing global sales campaigns that effectively target key demographics and geographies.- Cross-Functional Collaboration: Working closely with marketing, product development, and supply chain teams to ensure cohesive strategy implementation and operational excellence.- Innovative Solution Development: Continuously seeking innovative ways to enhance customer engagement and satisfaction, particularly through customized sales solutions and digital transformation initiatives.

Seoul, South Korea

- Oversaw Hypebeast's private label, ensuring profitability.- Launched and operated the collection of Hypebeast Good and Services and Hypegolf brands globally.- Analyzed sales data, managed P&L, and prepared financial scorecards.- Developed global GTM strategies, ensuring compliance and leveraging market research.- Strategized sales channels, launched HBX online, and hosted pop-up events at Galleria Department Store.- Planned and executed product sales initiatives, optimized stock levels.- Orchestrated promotional campaigns for the online store, creating engaging brand content for SNS channels.

Seoul, South Korea

As the Founder & Creative Director of ANDSIMPLE, drove brand growth and market presence through strategic sales analysis, product operations, and impactful promotions. Spearheaded seasonal product line development, managed multi-platform promotions, and enhanced brand identity through innovative content creation and social media management.Sales Analysis & P&L Management:- Conducted sales analysis and implemented strategies, driving sales growth.- Optimized pricing based on cost ratios and margins for improved financial performance.Product & Seasonal Operations:- Managed 11 seasons, identifying signature product lines and developing seasonal concepts.Promotions & Events:- Organized brand events on platforms like Musinsa and 29CM, boosting brand awareness.- Planned and managed events like the "Denim Styling Class" and the launch of Your Collection.Brand Content & Production:- Produced seasonal lookbooks and content for online stores and SNS channels, increasing traffic and conversions.- Enhanced brand identity through improved logo, packaging, and website design.SNS Channel Management:- Managed Instagram, growing followers and engagement through influencer seeding and ads.

Los Angeles, California

Served as a project coordinator at the US Office of Korean Film Council, an organization headed by the Ministry of Culture, Sports and Tourism of Korea.Planned and organized the media-related events featuring industry professionals, such as the 'KOFICHoliday Mixer Private Party' inviting key figures from the film and media industry.- Supported the weekly event 'Korean Film Night' hosted by the Korean Cultural Center in LosAngeles, attracting approximately 200 attendees for exclusive screenings.Managed promotions during the Oscar season for “The Age of Shadows” and “Deer Flower” in 2016.- Coordinated special screenings and evening receptions, inviting members of the Hollywood Foreign Press Association, CJ E&M America, and Academy members.- Hosted a discussion event, “Asian Women in Hollywood,” featuring a music director from DreamWorks.Prepared reports on the trends in the American film industry, including news about film festivals,Korean film releases, and the status of the Korean Film Commission.Conducted research and reporting on the status of Korean film services in North America, focusing ononline platforms such as Netflix and YouTube.Managed KOFIC USA's SNS channels and regularly uploaded content related to Korean films.

Greater Los Angeles Area

- Developed and managed social media marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages- Achieved a strong, visible social media presence and developed concepts with viral potential- Monitored and created contents on online public relations- Assisted to develop visual concepts that are used to create mobile application, website and multimedia- Translated English into Chinese for mobile application