Fair Trade USA™ Certified Toys: Empowering Artisans, Inspiring PlayAt Tara Treasures, we create Fair Trade USA™ Certified felt toys that spark joy in children and empower over 250 talented women artisans in Nepal. Designed in Melbourne and crafted with love, our toys are made from the highest quality, OEKO-TEX® STANDARD 100 materials, ensuring they are safe for little hands and kind to the planet.We believe in making playtime both fun and meaningful, offering a range of… Show more Fair Trade USA™ Certified Toys: Empowering Artisans, Inspiring PlayAt Tara Treasures, we create Fair Trade USA™ Certified felt toys that spark joy in children and empower over 250 talented women artisans in Nepal. Designed in Melbourne and crafted with love, our toys are made from the highest quality, OEKO-TEX® STANDARD 100 materials, ensuring they are safe for little hands and kind to the planet.We believe in making playtime both fun and meaningful, offering a range of beautifully designed, eco-friendly toys that inspire creativity, imagination, and support early childhood education. Aligned with Steiner, Montessori and Reggio Emilia principles, our toys encourage hands-on, open-ended play that fosters independence, sensory development, and cognitive growth.By choosing Tara Treasures, you are not only giving your child the gift of purposeful play but also supporting sustainable practices and fair trade, helping us make a positive impact on communities in need. Join us in spreading happiness and nurturing young minds through play! Show less

• Led and ran digital marketing campaigns targeting overseas and outbound markets - Hong Kong, Singapore, Malaysia, Indonesia, New Zealand, Perth and Sydney.• Organised and ran lead-generating digital campaigns in English and location-specific languages.

Responsibilities• Creation and maintenance of PPC accounts.• Regular tracking and reporting on activity, including identifying areas for improvement and growth.

Achievements• Coordinated the redesign of the Postgraduate Expo, Open Day and Change of Preference campaign-landing pages.• Managed and optimized Search Engine Marketing (SEM), Google Display Network (GDN) and YouTube TrueView campaigns.• Introduced tracking for conversions (leads-generation) and social media buttons, resulting in measurable marketing outcomes.• Implemented the first live testing of the landing page through Google Website Optimizer (now integrated into Content… Show more Achievements• Coordinated the redesign of the Postgraduate Expo, Open Day and Change of Preference campaign-landing pages.• Managed and optimized Search Engine Marketing (SEM), Google Display Network (GDN) and YouTube TrueView campaigns.• Introduced tracking for conversions (leads-generation) and social media buttons, resulting in measurable marketing outcomes.• Implemented the first live testing of the landing page through Google Website Optimizer (now integrated into Content Experiments in Google Analytics).• Attended industry events to ensure best practices – Google Engage for Agencies and Austrade’s StudyinAustralia.com workshop.Responsibilities• Managed stakeholders’ requirements during creative concept development, campaign design, implementation and campaign performance review.• Monitored and optimised digital marketing campaigns with third party providers. Show less

Achievements• Reported directly to the Marketing Director, leading the launch of the Facebook business page.• Implemented a quarterly retail promotion calendar, improving the process of inventory projection on seasonal products.• Managed and administered fortnightly sweepstakes and competitions on Facebook, increasing approximately 900 fans per promotion. • Designed and customised CrazySales’s eNewsletter on a tri-weekly basis to a subscriber list of 170,000… Show more Achievements• Reported directly to the Marketing Director, leading the launch of the Facebook business page.• Implemented a quarterly retail promotion calendar, improving the process of inventory projection on seasonal products.• Managed and administered fortnightly sweepstakes and competitions on Facebook, increasing approximately 900 fans per promotion. • Designed and customised CrazySales’s eNewsletter on a tri-weekly basis to a subscriber list of 170,000 customers.Responsibilities• Liaised with merchandising and warehousing departments for an inventory audit in order to maximise profits from promotions.• Analysed competitors’ pricing and promotional strategies to ensure competitiveness. Show less

Achievements• Revamped the web design of Angsana and Allamanda’s corporate websites.• Completed the Japanese in-language pages of Angsana’s website.Responsibilities• Maintained corporate websites of Banyan Trees Hotels and Resorts, Angsana Resort and Spa and Allamanda Laguna Phuket.• Involved in the marketing of the company’s brand through design of online ads and electronic direct mails.