Joonas Mäkilä Email & Phone Number

Prague, Czechia

Prague, Czechia

Supporting businesses to unleash the existing opportunities and seek new initiatives to fuel future growth. Commercial Advisory | Hospitality Consulting | Czech and Finnish Market Entry | Tailored Services

Prague, Czechia

Local partner of Spondeo, head of Czech operations.Consulting & Advisory | Market Entry | Sales Boost | Remote Recruitment

Helsinki, Southern Finland, Finland

Helsinki Area, Finland

Helsinki Area, Finland

Helsinki, Southern Finland, Finland

Helsinki Area, Finland

Creators of boutique beverage brands including Puolustuslaitos Viinaa -vodka and Puolustuslaitos Leikattua, and Lingoncello.

Prague, Czechia

Prague, The Capital, Czech Republic

- Head of marketing team including channel and shopper marketing and commercialization teams- Leader of the HoReCa strategic platform- Member of the Senior Leadership Team

Helsinki Area, Finland

NoHo Partners (Restamax and Royal Restaurants) is a Finnish restaurant company with 220 restaurants, fast casual chains, bars, nightclubs and entertainment centers. The Group has significant foothold in Finland as well as restaurant operations in Denmark and, in the future, other parts of Northern Europe. Revenue of the group was approximately MEUR 300 in.

Helsinki, Finland

Royal Ravintolat was the leading restaurant operator in the Helsinki region. Its portfolio included 46 restaurants as well as Hanko Sushi and Pizzarium concept restaurant chains with a total of 27 units in Finland. The group’s turnover in 2017 was over 100 million euros and the total number of employees was over 1000. The company was sold to Restamax (NoHo.

Prague, The Capital, Czech Republic

- Head of consumer and trade marketing for gum, chocolate, and confections segments. Revenue MEUR 85, EBITDA MEUR 20, A&P MEUR 9 - Driving revenue growth via various strategic initiatives and increasing consumer penetration on all segments contributing to the market turn-around - Member of the Czech and Slovak Leadership Team - Member of the Wrigley.

Munich Area, Germany

- Leader of Airwaves brand in Europe with revenue of MEUR 220 and 39 countries. Development and launch of Pan-European brand strategy with several cross market and function communication and innovation initiatives resulting in brand turn-around in both revenue and margin- Member of the Airwaves Global Brand Board- Member of the Wrigley European Marketing.

Warsaw Area, Poland

- Director of Innovation and Brand Development in central marketing and innovation on Mars Central Europe with revenue of MEUR 120 and 18 countries- Co-creating regional category strategy and leading CE Chocolate category innovation and renovation work streams via cross market and functional project teams. Segment turnaround from regional revenue decline.

Helsinki Area, Finland

- Managing Food portfolio with Uncle Ben’s and Dolmio brands- Leading Food turn-around resulting in 2007 1double digit NSV growth after 4 consecutive years of decline in sales- Rejuvenating Uncle Ben’s brand resulting in 2007 double digit brand growth and rice category turn-around - Planning and implementing re-launch of Dolmio brand resulting in 2007.

Helsinki Area, Finland

- Snackfoods brands management, Snickers, Dove, Milky Way, Bounty, Skittles and Ice-cream portfolio- Rejuvenating Snickers brand with locally created and developed “Nutcase” concept resulting in double digit NSV growth and substantial penetration gains (concept adopted to Czech market in 2009)

Helsinki Area, Finland

- Brand management, launch of Aquadrops- Sales representative greater Helsinki region, largest region in the country

Master Of Science In Economics, Corporate Law, International Marketing, Finance

Erasmus, International Marketing, Italian