Supporting businesses to unleash the existing opportunities and seek new initiatives to fuel future growth. Commercial Advisory | Hospitality Consulting | Czech and Finnish Market Entry | Tailored Services

Local partner of Spondeo, head of Czech operations.Consulting & Advisory | Market Entry | Sales Boost | Remote Recruitment

Creators of boutique beverage brands including Puolustuslaitos Viinaa -vodka and Puolustuslaitos Leikattua, and Lingoncello.

- Head of marketing team including channel and shopper marketing and commercialization teams- Leader of the HoReCa strategic platform- Member of the Senior Leadership Team

NoHo Partners (Restamax and Royal Restaurants) is a Finnish restaurant company with 220 restaurants, fast casual chains, bars, nightclubs and entertainment centers. The Group has significant foothold in Finland as well as restaurant operations in Denmark and, in the future, other parts of Northern Europe. Revenue of the group was approximately MEUR 300 in 2018.- Member of NoHo Partners Management Team and leader of the commercial team of 22 professionals - B2B and B2C sales- Group's sales budgets and targets, CRM, sales systems and support- Marketing - Strategic marketing planning, marketing efficiency, marketing automation, selected concept developmentConsumer experience - Consumer centric culture via measuring, rewarding and training. Implementation of NPS measuring- Digitalization - Integration of online platforms including websites, reservation systems and online shops. Development of the group's consumer application

Royal Ravintolat was the leading restaurant operator in the Helsinki region. Its portfolio included 46 restaurants as well as Hanko Sushi and Pizzarium concept restaurant chains with a total of 27 units in Finland. The group’s turnover in 2017 was over 100 million euros and the total number of employees was over 1000. The company was sold to Restamax (NoHo Partners) by Intera Partners and key personnel for 90 million euros in April 2018.- Member of the Royal Ravintolat Leadership Team- Head of marketing, concept development, digitalization and consumer experience in the group- Implementing NPS measuring and driving consumer centric culture and behavior. Group NPS average resulting in +60 in 2018- Business Group Director of large restaurants representing 30% of group revenue and 37% of group EBITDA strongly contributing to the overall group growth- Co-head of alcohol purchases resulting on YOY savings and increased sales- Group revenue growth from MEUR 68.2 to MEUR 102.4 with CAGR of 16% 2014-2017

- Head of consumer and trade marketing for gum, chocolate, and confections segments. Revenue MEUR 85, EBITDA MEUR 20, A&P MEUR 9 - Driving revenue growth via various strategic initiatives and increasing consumer penetration on all segments contributing to the market turn-around - Member of the Czech and Slovak Leadership Team - Member of the Wrigley European Marketing Leadership Team and talent champion of the European marketing community

- Leader of Airwaves brand in Europe with revenue of MEUR 220 and 39 countries. Development and launch of Pan-European brand strategy with several cross market and function communication and innovation initiatives resulting in brand turn-around in both revenue and margin- Member of the Airwaves Global Brand Board- Member of the Wrigley European Marketing Leadership Team and Talent Champion for the European Marketing Community- Member of the European HUB Leadership Team

- Director of Innovation and Brand Development in central marketing and innovation on Mars Central Europe with revenue of MEUR 120 and 18 countries- Co-creating regional category strategy and leading CE Chocolate category innovation and renovation work streams via cross market and functional project teams. Segment turnaround from regional revenue decline of -12.3% to 9.4% in 2010- Leading Snickers, Mars and Milky Way brands in CE and representing the region in Global Brand Boards- Training CE marketing community, CFO community and market management teams on global marketing laws and key beliefs e.g. communication and media

- Managing Food portfolio with Uncle Ben’s and Dolmio brands- Leading Food turn-around resulting in 2007 1double digit NSV growth after 4 consecutive years of decline in sales- Rejuvenating Uncle Ben’s brand resulting in 2007 double digit brand growth and rice category turn-around - Planning and implementing re-launch of Dolmio brand resulting in 2007 double digit brand growth, market share gains of 9 ppt and becoming the market leader (from #3 position) - Creating a 5-year strategic road map for Food portfolio

- Snackfoods brands management, Snickers, Dove, Milky Way, Bounty, Skittles and Ice-cream portfolio- Rejuvenating Snickers brand with locally created and developed “Nutcase” concept resulting in double digit NSV growth and substantial penetration gains (concept adopted to Czech market in 2009)

- Brand management, launch of Aquadrops- Sales representative greater Helsinki region, largest region in the country