Joonas Santala Email & Phone Number

Helsinki Metropolitan Area

Leading the team of pet feeding experts at Musti Group. Responsible for the feeding category in Nordics.

Vantaa, Uusimaa, Finland

Following a successful acquisition Tikkurila is now part of PPG. I'm continuing in my role as Marketing Director Finland, leading a team of eight talented marketing professionals for our business unit. Responsible for growing the Tikkurila brand in consumer, professional and industrial paints segments. Managing strategy creation and implementation in Finland together with cross-functional teams and local sales. Developing talent, ways of working and management processes.

Vantaa, Southern Finland, Finland

Leading a team of eight talented marketing professionals for business unit Finland. Responsible for growing the Tikkurila brand in consumer, professional and industrial paints segments. Managing strategy creation and implementation in Finland together with cross-functional teams and local sales.

Helsinki Area, Finland

Leading brand growth for Jaloviina, Renault, Larsen, Xante and other brown spirits.

Helsinki Area, Finland

Driving category growth in Petcare segment together with our Finnish customers, sales teams and marketing. Leading category projects, securing development of innovations and store of the future and enabling cross-functional collaboration. Additional key account responsibilities with selected SPT (Specialist Pet Trade) customers.

Copenhagen Area, Denmark

Driving category growth in Petcare segment together with our customers, sales teams and marketing. This was an intermediate back up role with Mars Sweden Petcare.

Copenhagen Area, Capital Region, Denmark

Leading catfood brand & portfolio strategy and implementation for Nordic markets (Denmark, Finland, Sweden & Norway). Brand responsibilites Whiskas, Sheba & Kitekat.The role includes analysis and insight leveraging, branding and trade marketing, product- and activity management and securing strategy objectives for catfood.

Copenhagen Area, Denmark

March 2014 to July 2015 responsible for brand & portfolio strategy and marketing activity plans for Cat Dry (Whiskas, Perfect Fit & Kitekat) on Nordic level (Denmark, Finland, Sweden & Norway). From August 2015 to November 2015 responsible for Sheba and Perfect Fit Brands.

Copenhagen Area, Denmark

Finland

Field consultant in a Microsoft marketing campaign

Purchasing activities in the following areas:New Product Introduction, ODM, Mechanics, Standard components, Radio Frequence and Microwave modules