An entrepreneur at heart, my passion is to solve problems. Ten years have given me a strong knowledge of business and tech.A few years ago, I had a light bulb moment and realized my entrepreneurial spirit for creating and developing new concepts – thus far resulting in four different start-ups or new businesses.As the CEO of Loikka, a software company that specializes in digital service solutions, I am able to pursue my passion. Service design ought to be appreciated as the basis for every successful digital service, whether used by business and/or consumers (or others). Our customers’ wish is our commend, yet we pride ourselves on always offering as a technical solution what the customer’s business needs, not necessarily what they want – something that is beneficial for all measured in time, money and customer satisfaction.Keywords: Service Design, Service digitalization, New businessesGrowth Business, Entrepreneurship, Startups, networking PaaS, Saas, IOT, API, cloud services, software development, AppsBusiness events, marketing, digital communication, branding