Senior Seo Specialist
Current- Define requirements, tasks, and resources associated to SEO strategy (mainly focus on Baidu, Google)- Manage and execute implementation of SEO strategy- Collaborate on client strategy and goal definition for success- Communication to clients, team, and management on strategy/project development, timelines, and results- Keep pace with SEO, search engine, social media and internet marketing industry trends and development- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific- Develop and implement link building campaigns- Implement and administer search engine programs (XML sitemaps, webmaster tools)- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings- Research about latest trend of Baidu Search Engine, Digital Marketing tools to enhance job performance quality - Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies- Communication to team and management on project development, timelines, and results