- conducted qualitive evaluation on each search keywords to improve the search result quality, through the eye of user's intentions / purpose guide according to QA specialists.

Yoondesign has been a leading SaaS based font in South Korea since 1989. working as team lead for interns, I created the first ever ad revenue stream for 'Typography Seoul' digital web-magazine.[Strategic Planning]- Updated & published new contents to maximize retention of 2030 users, achieving highest view per week YoYConducted data-driven digital Ad Market research to set initial pricing strategy by gathering mean, median, min, max prices & MAU of competitors- conducted online surveys to analyze potential customer’s demographic & interests, for outbound sales (cold call/email)- Analyzed visitor behavior data with Google Analytics & hotjar to find adequate UI to monetize magazine.- used tools: imweb / Excel / Powerpoint / python / FacebookAds / Kakao Ads / Google Anlalytics / Hotjar- https://featpaper.com/viewer/qeE4S0LhmjAq [Product Development]- Planned, developed, published MBTI-based anonymous guestbook website, and gathered approximately 1,000 users during a two-week trial.- communication with the CEO & CTO to minimize risks and get business centric guidelines. - used tools: Webflow / Zapier / Memberstack / Slack / Excel / Powerpoint / Google Anlalytics- https://gsbaba.webflow.io/

UX research / Web design @eXFabLab

UX review is a Consumer research magazine that deep dives into customers of beloved companies in Korea.- leader of 3 in Customer Interaction research on Daiso stores located near the financial district in Seoul.- Conducted Survey design and Survey data analysis (T-test), Ethnographic research, in-depth interview- discovered the unique behavior pattern of the Daiso store located near the financial district (Gangnam-gu, Yeoui-do).- Research report was published in the UX review magazine.- Research Result: https://product.kyobobook.co.kr/detail/S000213314458

Firebuster is a B2B & B2G based fire safety research startup specializes in sprinklers.- Led a 4-person intern team in planning a new B2C business for a vehicle fire extinguishing device.- Conducted market research, estimated potential sales, and performed correlation analysis on thousands of customer reviews to inform product positioning.- Results: Successfully launched an automated B2C business, generating sales within a month; CTR and revenue exceeded initial projections by 150%.- used tools: imweb / Excel / Powerpoint / python / FacebookAds / Google Anlalytics

- learned deep understanding of digital marketing channels like facebook, google(GDN, Display, Youtube,) through contents marketing / Ad Performance handling - Analyzed user engagement using Google Analytics, optimizing text and buttons on major event pages to maximize user interaction.- Executed cost-effective promotions for college students, leading to their adoption as regular events. (Results: Increased conversion-related click rates by 150% and tripled user duration time on event pages.)

Sylk is a jewelry brand that designs, produces and sells one and only luxury jewelry products.- Tripled sales on jewelry products by updating product line-up and copywriting for 1020 female customers using purchase data from Naver smartstore & Naver keyword center.- reported MoM revenue, profit, stock dashboard with Excel- Copywriting, pricing for Wadiz crowd funding project, ‘homemade custom rings’. successfully raised 2,493% in funding. - Led 5 person intern team, and was in charge of pricing, copywriting for ‘Custom name tag for pet’ Wadiz Funding. which successfully raised 447% in funding- https://www.wadiz.kr/web/campaign/detailPost/92692/news/122190