I am an Enterprise Account Manager at LexisNexis Intellectual Property Solutions, a leading provider of patent analytics and business intelligence solutions that help companies improve their innovation processes. I have over 4 years of experience in sales, marketing, and business development in the patent and publishing industries, working with diverse and global audiences, such as Head of Intellectual Property, librarians, information professionals, publishers, and researchers.As a Level 5 Pragmatic Marketing certified professional, I offer a range of services that include sales consultancy, marketing strategy development, content creation and production, persona development and roll-out, go-to-market projects, SEO/SEA campaigns, event organization and MC role, NPS survey development and handling, market research, marketing analytics, and consultative selling. I am passionate about translating business goals into resonating campaigns and effective activities, using digital and traditional techniques, and explaining abstract concepts in a way that is easy to understand. My mission is to help clients gain valuable insights into the strength, quality, and relative value of patents and patent portfolios, and to enable better strategic decision-making for smarter patent prosecution and optimization.