Joost Lindeman

Joost Lindeman Email and Phone Number

Founder / entrepreneur / business architect / consultant @ Be Better My Friend
Joost Lindeman's Location
Barcelona, Catalonia, Spain, Spain
Joost Lindeman's Contact Details

Joost Lindeman personal email

About Joost Lindeman

Creating bold brands to bring good change.Growth architect and entrepreneur with 20+ years of international experience in creating, launching, transforming and growing brands.

Joost Lindeman's Current Company Details
Be Better My Friend

Be Better My Friend

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Founder / entrepreneur / business architect / consultant
Joost Lindeman Work Experience Details
  • Be Better My Friend
    Co-Founder | Director
    Be Better My Friend Sep 2021 - Present
    Amsterdam, North Holland, Netherlands
    Making super tasty plant-based pastry the new normal with Be Better plant-butter as easy 1:1 ingredient swap with cow-butter.
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  • Betterbrand
    Strategy Consultant
    Betterbrand Apr 2020 - Present
    Barcelona | Amsterdam
    Projects: Define the global growth strategy, portfolio architecture and brand proposition in inclusions: Global repositioning and portfolio architecture of 2 global beverage brands in vending / horeca
  • Almazonia
    Director Europe | Partner
    Almazonia Sep 2019 - Sep 2022
    Barcelona Area, Spain
    Sourcing, processing and selling guilt free pleasures straight from the Amazon rainforest that are good for personal-, people- and planet-health.
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  • Barry Callebaut Group
    Global Director Cacao Barry And Or Noir
    Barry Callebaut Group Jul 2013 - Sep 2019
    Paris Area, France
    Leading the end-to-end transformation that has turned Cacao Barry into worlds most creative premium cocoa and chocolate brand fueled by an engaged, interactive chef community, driven by a carbon neutral strategy by 2025.
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  • Barry Callebaut Group
    Worldchocolatemasters
    Barry Callebaut Group Mar 2019 - Aug 2019
    Barcelona Area, Spain
    Part of organizing committee of worlds leading, international chocolate competition with the aim to innovate and raise the standards in pastry and chocolate.
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  • Barry Callebaut Group
    Project Leader Fine Flavour Excellence
    Barry Callebaut Group Sep 2018 - Aug 2019
    Barcelona Area, Spain
    Project leader: prepare, install and embed a fully optimised end-to-end solution to deliver fine flavour excellence within the Barry Callebaut group
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  • Barry Callebaut Group
    Global Director Or Noir
    Barry Callebaut Group Jul 2017 - Aug 2019
    Barcelona Area, Spain
    High margin, direct selling service by Cacao Barry allowing chefs, brands and businesses to personalize and design their own fine chocolate flavours.
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  • Design Bridge
    Business Development Director And Strategist
    Design Bridge Jan 2010 - Jul 2013
    Amsterdam Area, Netherlands
    - Part of management team- Responsible for key client relationship and growth of business- Responsible for pitch strategy- New prospects won and transformed into strategic accounts: Diagao, Nestle, Akzo-Nobel, Carlsberg, Barry-Callebaut
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  • Diageo
    Global Marketing Manager Johnnie Walker Red Label
    Diageo Aug 2007 - Jan 2010
    Amsterdam Area, Netherlands
    - Define and embed the global conversion strategy for Johnnie Walker Red Label - Global development and implementation of horeca, duty free, retail and digital strategy- Marketing strategy adviser for Brazil, Thailand, India, Greece and South-Africa
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  • The Coca-Cola Company
    Fanta Brand Leader Netherlands / W-Eu Innovation Manager
    The Coca-Cola Company Jan 2006 - Aug 2007
    Rotterdam Area, Netherlands
    - Pioneer market to transform new global strategy into market strategy- Transformation of Fanta into youth brand- Optimization of the portfolio, brand activation and media strategy- Launch of horeca and retail partnership strategy with MTV and Playstation
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  • Sagatiba
    Weu Brand Director
    Sagatiba Jan 2004 - Jan 2006
    Amsterdam Area, Netherlands
    - Launch strategy of premium Cacacha brand in WEU- Development of city plan and ambassador program- Development and roll out of guerilla, PR strategy- Premium on trade and event activation program
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  • Rémy Cointreau
    Premium On Trade Sales Manager
    Rémy Cointreau Sep 2002 - Jan 2004
    Amsterdam Area, Netherlands
    - Development and management of on trade team for premium portfolio Remy Cointreau.- Development of bartender ambassador program
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  • Remy Cointreau
    Brand Manager
    Remy Cointreau Nov 1999 - Jan 2004
    Amsterdam
    - Brand strategy development and implementation of Stolichnaya and Bols.- Re-launch of BootZ and Coebergh, including strategy, packaging and sales strategy.- Initiation of Spanish on trade event in partnership with Red Bull and 7Up.
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Joost Lindeman Skills

Marketing Strategy Brand Management Marketing Communications Brand Development Creative Strategy Strategy Fmcg Marketing Business Strategy Change Management Integrated Marketing Strategic Communications Leadership Brand Innovation Brand Equity New Business Development Relationship Marketing Concept Development Customer Insight Business Development Employee Engagement Fast Moving Consumer Goods Digital Strategy Brand Architecture Corporate Branding Management Branding And Identity Project Management Branding Business Innovation Product Innovation Innovation Management Sustainability Sustainable Agriculture Design Digital Marketing Content Strategy Marketing Automation Business Model Development Culture Change Cross Functional Team Leadership Strategic Partnerships Business Process Improvement Business To Business Product Development Influencer Marketing Digital Transformation Business Modeling Corporate Sustainability Market Planning

Joost Lindeman Education Details

Frequently Asked Questions about Joost Lindeman

What company does Joost Lindeman work for?

Joost Lindeman works for Be Better My Friend

What is Joost Lindeman's role at the current company?

Joost Lindeman's current role is Founder / entrepreneur / business architect / consultant.

What is Joost Lindeman's email address?

Joost Lindeman's email address is jo****@****ail.com

What schools did Joost Lindeman attend?

Joost Lindeman attended Maastricht University, University Of Cambridge, Columbia Business School, Srm Marketing.

What skills is Joost Lindeman known for?

Joost Lindeman has skills like Marketing Strategy, Brand Management, Marketing Communications, Brand Development, Creative Strategy, Strategy, Fmcg, Marketing, Business Strategy, Change Management, Integrated Marketing, Strategic Communications.

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