Co-Founder | Director
CurrentMaking super tasty plant-based pastry the new normal with Be Better plant-butter as easy 1:1 ingredient swap with cow-butter.
Sep 2021 - Present
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Joost Lindeman Email & Phone Number
Founder / entrepreneur / business architect / consultant
at
Be Better My Friend
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✓ Verified July 2026
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Current company
Role
Founder / entrepreneur / business architect / consultant
Location
Barcelona, Catalonia, Spain
Who is Joost Lindeman? Overview
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Joost Lindeman is listed as Founder / entrepreneur / business architect / consultant at Be Better My Friend, based in Barcelona, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for Joost Lindeman.
Joost Lindeman previously worked as Co-Founder | Director at Be Better My Friend and Strategy Consultant at Betterbrand. Joost Lindeman holds Master, International Management / Marketing from Maastricht University.
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Profile bio
About Joost Lindeman
Creating bold brands to bring good change.Growth architect and entrepreneur with 20+ years of international experience in creating, launching, transforming and growing brands.
Listed skills include Marketing Strategy, Brand Management, Marketing Communications, Brand Development, and 46 others.
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13 roles
Joost Lindeman work experience
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Strategy Consultant
Current
Betterbrand
Projects: Define the global growth strategy, portfolio architecture and brand proposition in inclusions: Global repositioning and portfolio architecture of 2 global beverage brands in vending / horeca
Apr 2020 - Present
Director Europe | Partner
Sourcing, processing and selling guilt free pleasures straight from the Amazon rainforest that are good for personal-, people- and planet-health.
Sep 2019 - Sep 2022
Global Director Cacao Barry And Or Noir
Leading the end-to-end transformation that has turned Cacao Barry into worlds most creative premium cocoa and chocolate brand fueled by an engaged, interactive chef community, driven by a carbon neutral strategy by 2025.
Jul 2013 - Sep 2019
Worldchocolatemasters
Part of organizing committee of worlds leading, international chocolate competition with the aim to innovate and raise the standards in pastry and chocolate.
Mar 2019 - Aug 2019
Project Leader Fine Flavour Excellence
Project leader: prepare, install and embed a fully optimised end-to-end solution to deliver fine flavour excellence within the Barry Callebaut group
Sep 2018 - Aug 2019
Global Director Or Noir
High margin, direct selling service by Cacao Barry allowing chefs, brands and businesses to personalize and design their own fine chocolate flavours.
Jul 2017 - Aug 2019
Business Development Director And Strategist
- Part of management team- Responsible for key client relationship and growth of business- Responsible for pitch strategy- New prospects won and transformed into strategic accounts: Diagao, Nestle, Akzo-Nobel, Carlsberg, Barry-Callebaut
Jan 2010 - Jul 2013
Global Marketing Manager Johnnie Walker Red Label
- Define and embed the global conversion strategy for Johnnie Walker Red Label - Global development and implementation of horeca, duty free, retail and digital strategy- Marketing strategy adviser for Brazil, Thailand, India, Greece and South-Africa
Aug 2007 - Jan 2010
Fanta Brand Leader Netherlands / W-Eu Innovation Manager
- Pioneer market to transform new global strategy into market strategy- Transformation of Fanta into youth brand- Optimization of the portfolio, brand activation and media strategy- Launch of horeca and retail partnership strategy with MTV and Playstation
Jan 2006 - Aug 2007
Weu Brand Director
- Launch strategy of premium Cacacha brand in WEU- Development of city plan and ambassador program- Development and roll out of guerilla, PR strategy- Premium on trade and event activation program
Jan 2004 - Jan 2006
Premium On Trade Sales Manager
- Development and management of on trade team for premium portfolio Remy Cointreau.- Development of bartender ambassador program
Sep 2002 - Jan 2004
Brand Manager
- Brand strategy development and implementation of Stolichnaya and Bols.- Re-launch of BootZ and Coebergh, including strategy, packaging and sales strategy.- Initiation of Spanish on trade event in partnership with Red Bull and 7Up.
Nov 1999 - Jan 2004
4 education records
Joost Lindeman education
Master, International Management / Marketing
Master'S Degree, Digital Disruption: Digital Transformation Strategies
Master'S Degree, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Nima B, Marketing
Srm Marketing
FAQ
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What company does Joost Lindeman work for?
Joost Lindeman works for Be Better My Friend.
What is Joost Lindeman's role at Be Better My Friend?
Joost Lindeman is listed as Founder / entrepreneur / business architect / consultant at Be Better My Friend.
Where is Joost Lindeman based?
Joost Lindeman is based in Barcelona, Catalonia, Spain while working with Be Better My Friend.
What companies has Joost Lindeman worked for?
Joost Lindeman has worked for Be Better My Friend, Betterbrand, Almazonia, Barry Callebaut Group, and Design Bridge.
How can I contact Joost Lindeman?
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What schools did Joost Lindeman attend?
Joost Lindeman holds Master, International Management / Marketing from Maastricht University.
What skills is Joost Lindeman known for?
Joost Lindeman is listed with skills including Marketing Strategy, Brand Management, Marketing Communications, Brand Development, Creative Strategy, Strategy, Fmcg, and Marketing.
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