Joost Rademaker Email & Phone Number

Leiden, ZH, NL

Where brands shine (again)SunnySideUp is a communications agency where creative cuisine is central (sunnysideup.nu). SunnySideUp is an atypical agency. We want to answer questions that advertisers have today. An answer in which creative thinking is always central. We are atypical because we work on a project basis. You're not stuck with us. You call on us.

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RadeMakkers is a 360º agency specialized in online and offline Brand Activation and Advertising. The agency focus is on strategy & concepting and the realisation of clever solutions that solve the clients problem. The campaigns that are developed must deliver profits. That is why RadeMakkers claim is: Put your brand to work. Clients we amongst others.

New York, New York, US

Responsible for the built up as a creative/strategic brand activation agency within the McCann Worldgroup. A.i. managing director for the online agency within the group. Member of the EMEA pitchteam of Momentum London. In charge of strategy and positioning. We won a lot of new business. Clients among others: Björn Borg, Hästens, WeightWatchers, MyCom and.

Amstelveen, NL

Responsible for new structuring into full service promotional marketing and brand activating. In charge of external communications and new business including positioning, in total approx. 80 employees. Implemented the Prosumer Pulse® study in the Netherlands. Clients among others: GSK, Budget Rent a Car, Pearle, Dactylo, Sara Lee Foods, Peugeot, Prénatal.

Started a new agency with three partners (BLRS; Boomkens van Leeuwen Rademaker Snabilie). From the start Euro RSCG Group Nederland held a minority stake. Responsibilities: general management, new business and client services. Clients amongst others: Citroën International (we developed the international introduction campaigns for C5 and C3), Citroën.

Took over the client portfolios of two client service directors. Was instructed to make the agency more visible, in particular by recruiting local clients and producing creatively striking work for them. Responsibly for external communications and new business. Clients among others: Sony, UPC, 3M, ORN, FreeBees, BP Benelux, Mobil, Akzo Nobel, Global One.

In charge of the whole client portfolio and the account department. Responsibly for account planning, organisation, publicity, marketing and new business. Successfully changed the image of being purely a SP agency and realisation of profiling as an allround, creative agency. Clients among others: Ahold, Albert Heijn, Sony Netherlands, Sony International.

Executed the practicalities of the radical transformation of RetailNet´s advertising department into an advertising agency. Areas given special attention were: structuring the account discipline, positioning and new business. Clients amongst others: Intratuin (developed a fully integrated campaign including own house brands. Had conceptual and operational.

Had final responsibility for a number of clients. Managed an account group of five people. Was occupied with the founding and expansion of ECU Advertising Partners: an European network of 12 independent agencies. Clients amongst others: Sony, NCRV, Hooge Huys (Proteq), Martinair, Esselte, RCA Columbia Pictures, Tiga, Aquata, Hood, Neil Pryde, UBO Tyres &.

Had the opportunity as a trainee to discover the advertising world and to experience all aspects of the profession. Initially, I was occupied with media accounting, then with media planning, traffic, production, dtp, design, text writing, concepting and eventually with account handling. Became account manager. The focus was on retail communications.