Where brands shine (again)SunnySideUp is a communications agency where creative cuisine is central (sunnysideup.nu). SunnySideUp is an atypical agency. We want to answer questions that advertisers have today. An answer in which creative thinking is always central. We are atypical because we work on a project basis. You're not stuck with us. You call on us when necessary. And say goodbye as soon as the job is done (but you can also 'hang around'). In addition to many years of knowledge and experience, we have a network full of specialists. From social to TV, from radio to podcast, from text to images, from video to web development. In addition, we work very quickly. Because that is necessary in the current media landscape. We are allergic to the often used 'means thinking'. Successful campaigns start with a strong strategy and a powerful creative concept. The rest will (almost) follow automatically.

Through the online platform feelix.nl it is possible for homeowners to largely free the equity in their home in an attractive way by selling and transferring ownership. At the transfer of ownership, the homeowner immediately receives 80% of the appraisal value of the house via the notary. The seller receives the value above the paid 80% when he / she no longer lives in the house, for example after moving. An essential distinction of Feelix concerns philosophy. Feelix wants to offer a real solution, socially relevant, with a central focus on the consumer interest and at the same time attractive to investors. We developed the product after extensive market research. The product was developed from the needs of the elderly, not from the investor.

RadeMakkers is a 360º agency specialized in online and offline Brand Activation and Advertising. The agency focus is on strategy & concepting and the realisation of clever solutions that solve the clients problem. The campaigns that are developed must deliver profits. That is why RadeMakkers claim is: Put your brand to work. Clients we amongst others worked for are: Hästens, Nederlandse Energie Maatschappij, Alex, Brand New Day, GVB, EYE Filminstitute, Telegraaf Media Group, Bayer (Supradyn, Bepanthen, Advantix, Seresto}, PowNed, HP/De Tijd, Israel Tourist Board, SalesForce.com, Remeha, Carezzo, Vita Talalay, Dirk Supermarkets, NVKL, OneWay and we were responsible for the successful, almost 5 year running KARWEI campaign ‘Wat je ook bedenkt...’

Responsible for the built up as a creative/strategic brand activation agency within the McCann Worldgroup. A.i. managing director for the online agency within the group. Member of the EMEA pitchteam of Momentum London. In charge of strategy and positioning. We won a lot of new business. Clients among others: Björn Borg, Hästens, WeightWatchers, MyCom and Nescafé, Microsoft, Opel, L’Oreal, Unilever (Ola and Magnum) Loyalis, Heineken and KARWEI.

Responsible for new structuring into full service promotional marketing and brand activating. In charge of external communications and new business including positioning, in total approx. 80 employees. Implemented the Prosumer Pulse® study in the Netherlands. Clients among others: GSK, Budget Rent a Car, Pearle, Dactylo, Sara Lee Foods, Peugeot, Prénatal, IFAW, Jaguar, LU, KFC, Air France-KLM Cargo, Air Traffic Control. Awards won such as; Spin, Epica, ADCN, Cresta, NY, Eurobest etc. Euro RSCG 4D was elected Interactive Agency of the Year and nominated for Agency of the Year.

Started a new agency with three partners (BLRS; Boomkens van Leeuwen Rademaker Snabilie). From the start Euro RSCG Group Nederland held a minority stake. Responsibilities: general management, new business and client services. Clients amongst others: Citroën International (we developed the international introduction campaigns for C5 and C3), Citroën Netherlands (responsible for the ‘Salespersons’ campaign), Maxi Cosy, Remia, GSK, @Home, La Trappe, Inventum, Dutch Ministry of Defence, Anta Flu, SNS. Awards won such as Effies, Esprix, ADCN. Set up a new extended agency in response to market opportunities for promotional marketing & brand activating and at the request of clients, for whom both thematic and activation campaigns were developed. Owing to its potential, creativity and personal experience, BLRS Effects was acquired by Euro RSCG Group Nederland.

Took over the client portfolios of two client service directors. Was instructed to make the agency more visible, in particular by recruiting local clients and producing creatively striking work for them. Responsibly for external communications and new business. Clients among others: Sony, UPC, 3M, ORN, FreeBees, BP Benelux, Mobil, Akzo Nobel, Global One, Monuta, Skoda (in charge of the introduction of the Skoda Octavia, the brand comeback in the Dutch market). Awards won such as Effie, ADCN, Eurobest, SAN, Epica.

In charge of the whole client portfolio and the account department. Responsibly for account planning, organisation, publicity, marketing and new business. Successfully changed the image of being purely a SP agency and realisation of profiling as an allround, creative agency. Clients among others: Ahold, Albert Heijn, Sony Netherlands, Sony International, K-Shoes, Sigma Coatings, Clarks, Petperfect, REAT, Amsterdam Airport Area, HillHout, Intersport, Red Band Venco, Amsterdam city council. Awards won such as: ADCN, Clio, NY, Epica, Eurobest, Mobius.

Executed the practicalities of the radical transformation of RetailNet´s advertising department into an advertising agency. Areas given special attention were: structuring the account discipline, positioning and new business. Clients amongst others: Intratuin (developed a fully integrated campaign including own house brands. Had conceptual and operational responsibility for the Netherlands´ first sponsored TV program Flora Magazine on RTL5), Sony, KBB, Melkunie, Hema, Euretco, HoutBrox, Marskramer, ANVR, Luigi Lucardi (Vendex), Prénatal, Fixit (Macintosh), Nationale Nederlanden, Baderie, Decorette, Intertoys. Awards won such as Effie, SAN, Esprix.

Had final responsibility for a number of clients. Managed an account group of five people. Was occupied with the founding and expansion of ECU Advertising Partners: an European network of 12 independent agencies. Clients amongst others: Sony, NCRV, Hooge Huys (Proteq), Martinair, Esselte, RCA Columbia Pictures, Tiga, Aquata, Hood, Neil Pryde, UBO Tyres & Rubber International, Ballast Nedam, Vermeulen Hollandia.

Had the opportunity as a trainee to discover the advertising world and to experience all aspects of the profession. Initially, I was occupied with media accounting, then with media planning, traffic, production, dtp, design, text writing, concepting and eventually with account handling. Became account manager. The focus was on retail communications.