Responsible for the Identification Systems division comprising a global team that markets three productlines/propositions: - Long range readers for automatic vehicle identification (AVI) enabling seemless, touchless yet secure access for drivers typically at barrier controlled gates. Products are branded TRANSIT, uPASS, LUMO and NVITE.- Smart parking sensors for occupancy detection that enable for better parking utilization. Product is branded SENSIT.- Cloud-based vehicle access platform 'MOOV' that enables regulation of vehicle access to city centers, shared offices and recreational areas (eg. campsites).

Based in Dubai, Nedap FZE is the sales and support office to the divisions Security Management (website: nedapsecurity.com, productline: AEOS) and Identification Systems (website: nedapidentification.com, productlines: TRANSIT, uPASS, ANPR, SENSIT, MOOV) for the Middle East region. As Managing Director at Nedap FZE, I was responsible for and worked with a team of selected young professionals. With the commitment to deliver sustainable growth of Nedap’s footprint for both divisions, the main focus was to increase sales figures and enhance the strategic positioning across the region on a versatile technology portfolio.Throughout the transition that the team has gone through these five years, involvement has been on following key elements.Team:- Talent recruitment for technical and commercial (sales, BDM, marketing) roles;- Coaching and guidance of team members in line with individual and corporate goals/objectives;- Guarding of Nedap’s corporate culture.Financials:- P&L responsibility for Nedap's Middle East operations;- Annual as well as periodic budgeting and reporting to Nedap’s corporate headquarters.Commercials & Strategy:- Market research, commercial strategy definition and implementation;- Direct and indirect sales, channel and account management;- Establishment of local alliances with technology partners and industry interest groups;- Participation in a variety of tradeshows, trade missions, seminars and regional events;- Invited speaker to a selection of regional events.

At Nedap Retail (website: nedapretail.com, productlines: ID Cloud, iSense), I was responsible for managing multiple global accounts (e.g. Disney, Desigual) and sales trajectories for all solutions marketed.

At Nedap Security Management (website: nedapsecurity.com, productline: AEOS), I was working with one of the sub-divisions focusing on educational institutions (Nedap Education). Main responsibilities comprised product management.