My strengths include Product Management, Design/Development and Branding. Therefore I’m capable of strategic planning and execution of short and long term goals with start-up projects as well as energising established businesses with strong branded product solutions.I'm a Strategic Design thinker with design skills and always looking for innovation that can strengthen a brand's value proposition. I'm analytical and trust in numbers to identify opportunities and solve problems based on facts and figures. However I do not shy away from trusting my gut instinct and take risks to find solutions that can drive brands forward and secure long term growth.My product portfolio includes highly regarded styles throughout multiple categories in the sporting goods and outdoor industry. I've set up multiple branded identities for (sub)brands that help differentiate product portfolios and broaden brand recognition amongst multiple target audiences.As Team Player and Builder, I work and lead by listening and coaching to improve a teams' performance and efficiencies to reach goals. I believe in the power of inclusion and we are only as strong as the team. Specialties: Front End Innovation Process, Connecting NPD- & Marketing Efforts, Concept Development, Explicating & Visualizing Customer Value, Creating Value-in-Use, Design Visualisations .