Deployed as the marketing manager for Olenex, a full function Joint Venture between Wilmar International and ADM, I build and drive plans for the marketing - and communication mix. Complementary to the overall marketing plan, I handle design, events, seminars single handedly or with the help of an internal Marcom team. In addition, I manage projects such as deploying a new website, a new e-magazine and creating new social media platforms to optimize the communication mix for the company’s B2B audiences. KEY ASSIGNMENTS:#INTERNATIONALMARKETINGMANAGER #DESIGNLEAD #COPYWRITER #DISRUPTOR #SPIDERReporting directly to the sales director and general manager, my marketing role requires a self-initiating mentality, is highly influential on every marketing level, including the strategic and pragmatic development of the brand identity and messaging.KEY ASSIGNMENTS:#BRANDSTRATEGIST #COMMUNICATIONLEAD By establishing a close dialogue with the sales teams on a day-2-day level, I target to build a team effort with one voice strengthening the impact of all marketing initiatives. Topics vary from product and applications to trends & developments and sustainable practices communicated via professional networks, media, opinion leaders and ambassadors, building and create a strong foundation for the brand, its community, future development and ultimately business expansion. KEY ASSIGNMENTS: #SUSTAINABILITY #ENVIRONMENTALLYCONCIOUS #SPIDER #EDIBLEOILSANDFATS

Leeuwachtig is a "Full Service Marketing and PR"​ Agency designed to build, execute, optimize and achieve successful Marketing projects. From 'standard' press release and product introductions up to full scale campaigns and strategic marketing & conceptual branding. Leeuwachtig feels comfortable in any marketing or PR project.Marketing Services: - Product marketing / Product introductions - Database / E-mail marketing - Event marketing - Site><​Sales channel integration - Advertising & design including procurement - SEO / SEA - Channel marketing management (affiliate) - Web content marketing (visual and textual) - Data analyses - Team management / Interim - and project management - Agency / affiliate management - Conceptual design & brandingPR Services: - Extensive global media network (high EMEA focus in IT industry) - Variable tactical options for successful implementation - Copy writing (English & Dutch) including press release services - Web content generation (English & Dutch) including newsletter content - Social media services - Web translation servicesBuilding upon a wealth of 20 years of marketing experience in the IT Hardware industry, any type of project is executed in a balanced and successful mix of tools ensuring consistent and immediate impact and visibility in its market place. Targeted to accomplish results efficiently.

My primary goal was to deploy the product group ‘Desktop Solutions’ into the EMEA marketplace, segmented into three focus product groups; [1] Workstation, [2] Desktop and [3] PC Gaming, I combined technical expertise, marketing, PR, consumer analyses & sales funnel and form the product marketing mix into an overall value proposition.Driving a European business plan I ran close-to-all disciplines. Starting from strategic marketing & sales to tactical planning as well as operational activities such as PR, basic design, sales presentations, event preparation and media interaction. Ultimately I was accountable for all Desktop Solutions business and reported straight to the Supermicro HQ in the USA. KEY ASSIGNMENTS: #BUSINESSDEVELOPMENT #SALES&MARKETINGLEAD #STRATEGIST #DISRUPTOR #SPIDER

Advancing from European channel marketing manager I synced all marketing activities to maximize all sales-out activities, including the expansion and optimization of the consumer marketing & media network for OCZ in the EMEA region. The combined efforts resulted in a revenue increase from $ 92M to $ 165M early 2010. In April 2010 I was appointed to the position Director Marketing & PR with the goal to rebuild the entire marketing team in Europe (Netherlands, Germany & Russia). Periodically reporting to the CMO, we built a new tactical plan intensifying PR, Marketing and simultaneously expanded our efforts into new initiatives such as retargeted ads, adwords, real-time bidding, social media and our own online sales model. The growth reached a maximum revenue of +/- $ 550M in 2013. KEY ASSIGNMENTS: #STRATEGIST #MARKETINGLEAD #TEAMCOACH #MEDIACONTACT #ONLINE #CHANNELMARKETING

I had the primary accountability to grow the E.R.P. product group to 125% revenue in 2008. By deploying both off- and online lead generation, I was also given the opportunity to develop my writing and presenting skills. In addition I have created editorial web content, partially hosted events (AFAS Tennis Classics and in-house customer events). Within AFAS, I introduced social media as a communication tool and activated Linkedin to grow into one of their largest lead generation and PR tools to date. KEY ASSIGNMENTS: #PRODUCTMARKETING #EVENTMARKETING #COPYWRITER #LEADGENERATION

After the first year of building the organization I was appointed as marketing manager Europe. The main goal was to develop and deploy a marketing program that included channel-marketing & PR program with Tier-1 media, events such as CeBIT & Gamescom. In 2003 I had the privilege to be part of creating the XFX brand, to enroll and develop it. In a time span of only 4 years we achieved a strong nr 2 position in most famous brand in the major markets UK, FRA, GER and BNL. The marketing team grew to 5 FTE spread over Netherlands, Portugal, UK and Russia. Revenue reached $ 325M in 2007 with two office locations and a wide decentralized sales force in the region. KEY ASSIGNMENTS:#PRODUCTMARKETING #BRANDMARKETING #DESIGNER #CHANNELMARKETING

My first roll in IT. This Taiwanese company assigned me to setup and manage an RMA system from scratch. It allowed the company to get good insights into returns, quality tracking and costs involved. After two years, I got three major accounts to manage and coordinate insuring a JIT delivery model including RMA follow-up for HP, Sony a& Packard Bell. This included the registration of SLA’s, handling forecasts and closely working with the HQ in Taipei, Taiwan. KEY ASSIGNMENTS:#SERVICEMANAGER #ACCOUNTEXECUTIVE #SPIDER #RMAREPORTING