Son of a Beach is the ultimate swimwear brand for families, known for its iconic matching swimwear and accessories that create a unified team spirit.Our swimwear is perfect for any occasion, whether relaxing on the beach, engaging in a water fight with your kids, or hitting the gym on vacation, always keeping you stylish and ready for adventure.

Responsible for our Acquisition & Retention team, activities and (cross media) strategy for Pets Place that is active in the BENELUX. As a member of the MT I report directly to the CCO. Team:SEA SEOOrganic SocialPaid SocialAffiliate MarketingProduct Owner Salesforce

Responsible for our digital marketing, media & CRM team, activities and (cross media) strategy for the two different brands (Score & CHASIN') that are active in 20+ countries in Europe. Also responsible for / founder of the Retail Tech Innovation team. As a member of the MT I report directly to the CEO. Team:Digital MarketingMediaCRMCustomer insightsRetail Tech InnovationThe Retail Tech Innovation team is a multidisciplinary team with tech enthusiasts that work together to provide the company board and the board of advisors innovative tech solutions that are useful and scalable for the current retail operation. For example, we provide our store in the Mall of the Netherlands with the possibility to pay with Crypto currency.

Responsible for our digital marketing, media & CRM team, activities and (cross media) strategy for the two different brands (Score & CHASIN') that are mainly active in the Netherlands, Germany, Belgium and Luxembourg. Co-responsible for the overall marketing strategy. As a member of the MT I report directly to the CEO. Digital Marketing✓ SEA✓ SEO✓ Goolge Shopping✓ Online Video✓ Display Advertising✓ Digital Marketing Analytics✓ Social Media Marketing✓ Remarketing✓ MarketplacesMedia✓ TV ✓ RadioCRM✓ Loyalty✓ E-mail Marketing✓ Customer Journey OptimizationCustomer insights✓ Market research✓ Customer satisfaction (NPS)

Responsible for / managing our customer acquisition team (7fte), activities and (cross media) strategy for the three different brands (Swiss Sense, Luxebedden, Sleep4U) that are active in the Netherlands, Germany, Belgium and Austria. With focus on on/offline traffic generation and CRO. I report directly to the CMO.Team:✓ Online Marketing / Digital Marketing (SEA, display, affiliate marketing, retargeting, Video/TV)✓ Traditional Marketing ( TV, Radio, Print, OOH)✓ Search Engine OptimizationProjects:✓ Brand positioning Swiss Sense✓ Website migration Swiss Sense✓ New Product (from product idea to product launch)

Responsible for / managing the SEO & Content team (10fte) and activities. Core activities:✓ Managing the SEO & Content team✓ Responsible for the on-site content✓ Responsible for the SEO activities and results✓ Stakeholder SEO✓ Project management Temporary activities:✓ Managing the Online Marketing & Communication team (5fte)✓ Involved with the professionalization of the E-commerce department

✓ Managing on/off-page SEO techniques to maximize organic traffic✓ Involved with the creation of (quality) content✓ Small-scale sponsorship✓ Branded / promotional content✓ Online Advertising✓ CRO