Freelance Creative | Strategy | Director
Current
Www.Joostmeijer.Nl
Amsterdam Area, Netherlands
Some highlights:Staatsloterij droomexperiment. Directing commercial content for the Dutch National Lottery, seeking for what people truely dream of, when thinking of a big win.Hertog Jan Vatgerijpt. Directing a commercial series on new Hertog Jan barrel aged beers. Liqor 43, directing commercial content series. Couverts, the market leader in supplying restaurants with a guest management- and booking tool in the Netherlands. As from day one in 2010 responsible for brand strategy and creative direction, developing over 30 TVC's and over 60 RC's. In 2016 Couverts was acquired by TripAdvisor.Landal GreenParcs. With the tagline ‘Discover What Green Can Do’, we devised an unconventional, user-generated campaign that centres on the discoveries made by its guests. Most pictures and testimonials are provided by guests via #ontdeklandal, gathered on the mobile first www.ontdeklandal.nl platform, a unique-in-the-industry storytelling approach. It’s making an important contribution to achieving the company’s goals Together with the broader initiatives that Landal GreenParks is running, we have seen a considerable rise in bookings and delivered one of the most successful campaigns to date. See the full case on http://www.proof-agency.com/cases/discover-what-green-can-do/NMM. For the National Military Museum we made a humongous 360-degree projection dome. In 15 minutes, the audience is positioned in battle and then in a virtual world in which we explain what makes the operation unique. In association with Harold de Groot and Thaumar Rep, Shosho. See the full case on http://www.shosho.nl/monopol/