Joanne Parkes Email & Phone Number

Nottingham, England, United Kingdom

Working as part of an interdisciplinary team bridging data science and environmental psychology to understand and promote sustainable consumer behaviour. This is an ESRC-funded project examining environmental behaviour through digital footprint data that involves developing machine learning models and analytical techniques to understand the relationship between consumer perceptions and actual purchasing behaviour using store card data. Key responsibilities include:- Analysing large-scale retail transaction data to develop an Environmental Food Purchase Index- Implementing machine learning models to examine patterns in sustainable food purchasing- Developing variable importance analysis methods (SHAP/MCR) to understand key drivers of environmental purchasing decisions- Collaborating with psychologists to link consumer perceptions with actual behaviour- Contributing to research on ethical implications and barriers to personal data donation

Open to exploring new Business Psychology opportunities on a permanent or freelance basis. Part-Time or Job-Share only for a maximum of 20 hours per week (until October 2025). I am currently available to meet a number of Business Psychology requirements including:Assessment or Development Centre design & facilitationTest design including numerical, verbal and abstract reasoning, situational judgementJob analysis and profile writingInterview creation, delivery and training (including Competency Based)Assessor trainingPersonality report creation, interpretation and feedbackRecruitment process designFocus group facilitationData analysis and presentation of findingsTraining design and deliveryPeer review and quality assuranceOrganisational engagement analysis and feedbackAction planning workshopsI have a particular interest in ensuring organisations don't just meet minimum legal requirements in their hiring and management practices as pertaining to equality but in identifying and leveraging the strengths that a diverse workforce in an inclusive environment may bring.

London, United Kingdom

Work has included development and facilitation of bespoke and tailored assessment and development centre exercises as well as centre management and quality assurance for various clients. More recently, assisting clients to listen to their workforce through build, analysis and results presentation to Executive Board of employee engagement surveys in order to enable insights which help to mitigate risks, identify areas of opportunity and contribute to overall success of the business. This has been followed up with action planning focus group facilitation aimed at guiding Middle Managers through methodologies to implement meaningful change.Training experience includes tutoring and assessing on the British Psychological Society (BPS) accredited psychometric training courses and Potentia® assessment as well as advising on reasonable adjustments for candidates with additional needs and generating internal upskilling courses for colleagues in other areas of the business along with IBM Resellers. Further, has created and delivered training packages on Competency Based Interviewing and the ORCE assessment approach.Has run initiatives aimed and gender equality, social mobility and neurodiversity. This has included designing and running sessions to demystify cognitive assessments used in recruitment, conducting analysis to identify and address adverse impact, helping clients focus on relevant criteria so that unconscious bias doesn’t impact their judgement of assessment centre or interview performance and investigating ways in which assessments may be made more accessible to a neuro-diverse applicant pool.Represented IBM at a number of conferences and has been a three times finalist, twice runner up at the Association for Business Psychology Workforce Experience Awards. Promoted to Managing Consultant from Senior Consultant in 2016 which reflects an increase in responsibilty for development of others and leading delivery of more complext projects.

Cranwell, Uk

Specialised in the design and development of cognitive assessments for both ‘off-the-shelf’ and bespoke client requirements. Tests produced have been used for selection of candidates ranging from school leavers through to managers and graduates across public and private sector markets.As a Prince 2 Practitioner, project managed and consulted on solutions such as Situational Judgement Assessments, Realistic Job Previews, Assessment / Development Centre Exercises and Behavioural Questionnaires, most notably playing a significant role in the Recruitment Partnering Project for the British Army. Other experiences in role included conducting stakeholder interviews and facilitating focus groups as well as carrying out peer reviews and quality assurance of new content for specific clients and Kenexa’s Computerised Adaptive Testing project.

Developed business efficiencies through the activities of Quality across the Group, ensuring adequate levels of appropriately trained staff to meet the workload, and manage the development, training and general awareness of those staff.Defined, planned and managed releases of the Quality Management System, contributing to the development of common process, and reviewing the QMS as appropriate to the business needs. Monitored and developed companywide processes, including Business Policies.Planned and implements audits, demonstrating conformity to company and customer requirements, identifying failures to comply with ISO 9001 and business inefficiencies, proposing improvement, preventive and corrective actions.Planned and coordinated improvement initiatives through Identifying quality objectives, and reported progress on these objectives at regular intervals to the EMEA Operations Committee to enable effective decision making.Achieved ISO9001 certification and latterly contributed to the attainment of ISO27001 certification, both on first attempt.

Oversaw support service team, establishing efficient work-flows and inter-team co-operation, achieving high levels of customer service standards for both internal and external clients and continuously reviewing Kenexa support processes to effectively adapted strategies to meet ever changing requirements with a team previously identified as failing to meet standards.Managed and motivated the support team comprising 1st line support members, online project manager and senior technical support adviser with dotted line to receptionist, coaching/mentoring support service teams and ensuring adequate training and continuing professional development through goal set and review.Encouraged and established good communication and co-operation across the relevant areas of responsibility, delivering effective training for (and supply of) products sold to ensure that the support team continuously met client expectations in contact, feedback and delivery of appropriate, accurate and prompt service.Ensured that support given was well documented and fed back to other team managers as required. Contributed to the effective management of workflows and processes through company, suggesting and implementing new initiatives to improve results and helped to facilitate the transfer of UK based 1st line support to global help desk.

Harrow, United Kingdom

Promoted to support the consultancy team. This ranged for Personal Assistance duties such as travel booking and expense submission through to the development and review of bespoke training and assessment materials such as writing skills-based questions and peer reviewing verbal reasoning items.Supported management of associate pool, creating an associate template to capture skills and industry experience and tracking availability to enable rapid identification of the most suitable personnel available for any given assignment.

Provided first line technical support on PSL's psychometric (Personality & Ability) and Previsor Qwiz skills testing products to both clients and their candidates, ensuring that all queries were responded to in a timely fashion. This included conducting over-the-phone and in-house training for clients in the use of the software programmes within the PSL suite.Took initiative to learn and provide second line technical support, established protocols which increased efficiency of call handling and produced user guides which reduced the number of queries requiring escalation beyond initial call.Carried out administration of BPS Level A & B training and prepared materials for courses conducted on site as well as those required for corporate clients running assessment centres.

Doctor Of Philosophy - Phd, Consumer (Media) Psychology

Activities and Societies: University of Nottingham Women's Rugby 1st Team Horizon EDI RepExamining through behavioural modelling how.

Graduate Diploma, Mathematical Education

First Degree, Media Production, 2:1

Activities and Societies: Siren FM

A Level, Physics, Mathematics, Electronics, 300 Ucas Points

Gcses, 3Xa, 2Xb, 5Xc

Education record

BBC Training Programme Safety: Programme Making – TV & Radio – General Programmes Safety Training For Outside Broadcast Technical Operator.