SEO consultant for digital properties with significant experience in SEO product strategy, technical SEO, eCommerce SEO and content strategy. Specializing in growth stage.* Planned and oversaw content integration of an acquired domain, including redirect strategy, redesign oversight and adjustment and content planning for future growth with a near perfect transition of traffic to the new domain* Generated short-term and long-term content strategy for startup, focusing on penetrating organic search results in hyper-relevant long tail* Resolved major issues in wasted crawl budget for content site, resulting in 100% increase in crawl to critical pages

United StatesEngineer responsible for SEO initiatives, A/B testing, analytics and data collection. TOTF growth, growth hacking efforts and generally just getting in the middle of interesting stuff at Uptime.com.* Start first A/B testing program specifically aimed at marketing and top of funnel, establishing best practices in PostHog* Develop long-term content strategy and enhance on-page SEO tactics* Manage critical URL changes in Python/Django project and update associated views and applogic* Build puppeteer application (TypeScript) for outreach and to drive inbound traffic (later ported to Playwright)* Implement consent control components in logged out views using Cookiebot for GDPR compliance* Improve site speed by extracting Critical CSS, updating image assets to .webp and removing unused CSS/JS* Resolve crawl issues with 404s, manage large-scale redirect sets* Define events and metrics for business-critical user actions to measure the success of placements across the site (event glossary)

* Partnered with Design and Product to improve cart flow UI/UX components for a React Native POC mobile app* Rewrote, standardized, documented analytics code/events that are stored in MongoDB and marketing platforms like Mixpanel* Reduced JS bundle size by transitioning to smaller packages* Extended backend endpoints & updated GraphQL queries and schema

* Integrated TypeScript into Node.js/Express backend and authored types to improve time to contribute for new hires* Refactored and improved Vue.js charting components to accept unknown number of columns/rows of data* Tested BigQuery SQL with CTEs to reduce query time in a Node/Express backend API

Primarily FE role in both React and Vue applications. Culture committee member.* Integrated new API endpoints in React micro-frontend for admins* Developed Vue.js components with socket-io for a healthcare serving WebSocket application* Cleaned up redundant, poorly documented Redux reducers and actions

* Doubled meaningful unit test coverage in my first year, significantly reducingneeds for production rollbacks* Built a sales tool (Vue.js/Firebase) that was used at automotive conferences for leadgeneration, resulting in $800,000+ incremental sales in the first year* Developed React components for geolocation, native sharing and overall improved experience on mobile devicesFE developer for the Used Car Listings portion of CARFAX. React/MobX/Node. Focus on features/projects that drive conversion and engagement metrics, generally through A/B testing in Optimizely. Close partnering with product, SEO and design. Some work in a Spring Boot monolith responsible for automobile data.

Flatiron School Web Development Immersive: full-time training to learn Ruby, Rails, JavaScript, React, and Redux as part of career transition to software engineering.

* Drove 50+% growth of organic search traffic to primary property* Communicated with executive leadership on updates to product, roadmap progress, algorithm changes, and overall growth* Generated and maintained SEO roadmap for organic search growth efforts with timelines and expected growth* Coordinated with paid media team on sharing targeting data to enrich both paid and organic search campaigns* Lead project to create a new page type to address gaps in taxonomy categories that were viable long tail targets that was a coordinated effort with product, engineering and external resources* Presented a webinar on product optimization strategies when adding new items to our dealer tools that resulted in longer, more keyword-dense titles and descriptions * Ran split tests of meta descriptions, titles and other on-page factors to determine winners in partnership with product-embedded data scientist* Built new process with internal editorial team to include SEO recommendations and feedback without sacrificing editorial voice and style

* Created and drove organic search strategy across all products for the complete site re-launch of The Knot including on page requirements, crawlability, URL standardization, link popularity planning, and redirect planning for millions of legacy URLs* Responsible for organic search performance for all XO brands and products* Strategic optimization as a part of product development process across local, e-commerce, content/editorial, image-driven and long-tail-focused* Prepared structural link popularity analysis, content gap analysis and overall communication of search goals & outcomes

Success with Registry in particular lead to promotion to SEO Manager for complete re-platform of theknot.com* SEO lead for The Knot Wedding Shop and Registry products. 100%+ increase in traffic to registry pages* Create organic growth strategy for both products as part of a waterfall style development workflow (The Knot Wedding Shop) and an Agile product process (Registry)

* Managed 40+ clients' organic search strategies: content planning, on page optimization, link popularity/crawl analysis and off page (link acquisition and brand mentions)* Optimized client landing page conversion and their associated paid search campaigns (Adwords) to drive qualified leads - responsible for all performance metrics aligning with contractual agreements

* Managed a group of writers to generate landing page copy at scale for organic and paid search landing pages* Wrote copy targeting long tail localized terms