John Pickering Email & Phone Number

Birmingham, West Midlands, Gb

Leads all digital marketing activity, coordinating with multiple third party agencies and utilising a multitude of technology to lead the company and its sales force on a leading edge route in marketing. Responsible for all content strategy related projects to move AX from a limited marketing approach to a more inbound methodologyControls demand generation, from basic leads, through to MQL and SQL conversion using a variety of earned, and paid media, use of technology and human psychology for conversion enhancement. Executes on copywriting, copy editing, storyboarding, and the development of strategic messaging calendarsEnsures that content strategy aligns with the overarching account strategy, client goals, and paid traffic needs.Creation of content development roadmap and timelines, along with measurable KPIs that ensure content investments will align with long-term business goals.Manages content creation process by overseeing content creators and copy editors. Content includes both text-based content and rich media (e.g. video, infographics, creative, etc.).Reporting and monitoring through key KPIs to ensure content delivers ROI inline with business goals.

Birmingham, West Midlands, Gb

I am responsible for leading all marketing effort for AX.Fully responsible for researching and deploying an integrated Marketing Automation Platform (Hubspot) across all brands and pulling together a 30 strong Salesforce into one central CRM system to enable an intelligent cross selling sales effort across all divisions.

I am currently leading all creative aspects of a leading edge technology company which blends real world services with high tech telematics systems. I design and implement attractive and effective user journeys through the In-Car Cleverness experience for a variety of target audiences, one size doesn't fit all so this design process encompasses mass amounts of thought and storyboarding. Recent ProjectsDesign of a mobile application across iOS and Android to cater for multiple clients and the In-Car Cleverness product. Storyboarding and development of multiple video productions for exhibitions and POS for different sectors across the ICC product. Design and development of Fleet Management Portal product for the ICC product with full control over UI design and User Experience. Design and Development of a mobile lifestyle application for a large European Bluechip.Complete management of the In-Car cleverness brand from conception to where it is today. Creation of marketing strategies to reach customers on multiple channels including Social Media / Email / Print / Face to face in exhibitions. Design of a mobile application across iOS and Android to cater for multiple clients and the In-Car Cleverness product.Storyboarding and development of multiple video productions for exhibitions and POS for different sectors across the ICC product.

I now head up creative design at Dynistics, this can include all aspects of the creative lifecycle, from initial concept and idea generation right through to delivering of finished articles, whether that be interface design, web design, straight through to print ready artwork.Brand development, web site traffic growth, web site and product UI. Also responsible for development of a brand strategy.

Graphic design for large corporate clients such as Royal London Assurance, Friends Provident, Bank of Ireland, Bradford and Bingley and many others.Full Intranet end to end design and deployment for internal clients.Basic understanding of Visual Basic 6, JavaScript.Banner advertising for several large clients such as Bank of Ireland and New Ireland Assurance, Exweb.Direct email campaign creation using Macromedia Dreamweaver and Adobe PhotoshopExcellent knowledge of Macromedia Authorware gained through practical application, designing several Computer Based Training applications for Standard Life Assurance, ING and Thomson’s Assurance.Extensive Macromedia Flash development completed, including Flash introductions, presentations, navigation’s and Interactive CD Roms.Full Graphical User Interface design for three large browser based financial point-of-sale systems, (Royal London Call Centre system, Bradford and Bingley, ING Direct UK)Visiting high profile clients independently and discussing and producing design plans for corporate websites and e-commerce initiatives.Gathering requirements for multimillion pound Point of sale systems by running workshops for large financial organisations (Bradford and Bingley).Constructing and executing sales presentations to main board directors of Marlborough Stirling. Creating videos from captured footage for Marlborough Stirling’s Annual Results announcement company-wide and also for release to the London Stock Market, editing performed in Adobe Premiere and Adobe Photoshop.High quality print design and extensive experience using Quark Xpress and Adobe Illustrator for annual report and accounts, corporate literature, brochures and marketing adverts in local, national and international publications.

Cim Digital Marketing

Hnd, Visual Communication

Btec National Diploma, Computer Studies